2012 Acura ILX All Access Tour
July – September, 2012
Gordinier Group took the Acura ILX All Access Tour on the road for the summer of 2012. With the new Acura ILX compact sedan fresh off the assembly line, GG partnered with ES3 and Autoweek to bring this sporty vehicle to the masses. With (3) 4-cyclinder powertrain options (2.0L, 2.4L and hybrid), buyer’s have plenty of options. The 2.4L with 6-speed manual transmission provides an inspiring driving experience and is the perfect introduction into the “junior luxury” category.
GG trooped this program across the country – from Los Angeles to San Francisco, Chicago to NYC, and wrapped up in Philadelphia. This invitation-only event consisted of an upscale lunch (created by chefs onsite), interactive displays/gaming, climate-controlled tenting, and of course test drives. The event featured a closed-course performance drive with professional drivers as well as a street drive in each city. Each tour stop took place at well known sports venues such as Staples Center, Candlestick Park, Soldier Field, Citi Field, and Citizen’s Bank Park.
The tour had great attendance and more importantly, guests loved the experience and the vehicle. Chalk up another great tour for Gordinier Group.