2012 Chicago Auto Show
February 8-19, 2012
The Chicago Auto Show covers more than 1 million square feet of McCormick Place and is open to the public for 10 days, making it the largest automotive exposition on the continent. This year’s show saw a surge in attendance, generating the most successful finish in 4 years.
Chrysler Group attracted the masses with three indoor test tracks this year. Gordinier Group’s staff consisting of trained, professional drivers and product specialists showcased the brands’ capabilities and new product features while simultaneously transporting guests through a number of demanding obstacles. Below is a photo of Jim Morrison, Director of Jeep Brand Product Marketing, addressing the Gordinier crew before the big show.
Camp Jeep made its its eighth consecutive appearance at the Chicago Auto Show, displaying ground clearance, stability, maneuverability, suspension, articulation and traction in the latest Wrangler Rubicon Unlimited, Grand Cherokee Overland, Liberty Renegade, Patriot and Compass Jeep brand models. Guests were taken to exhilarating heights of over 18′ and thrilling grades of up to 35 degrees.
The RAM Track Experience entailed a virtual construction site, with real life obstructions demonstrating traction, body and frame strength, handling and suspension, ride quality, ground clearance, stability and payload in various models of the RAM 1500.
The Multi-Brand Track Experience offered more scenic surroundings, exhibiting vehicles such as the Chrysler 200 and 300, the Dodge Charger and Challenger and the Fiat 500 Cabrio and Sport models. Handling, ambient noise, ride comfort, slalom, acceleration and braking challenges attested to the vehicles quality and stamina.
Jeep took home the prize with “Best Exhibit.” “Best of Show voting has become a benchmark measure, and winning in any category is quite meaningful for our manufacturers and exhibitors,” said Steve Foley Jr., chairman of the 2012 Chicago Auto Show. “In a year where attendance increased yet again and we boasted four indoor test tracks and five outdoor test drives, consumers had a better chance than ever to weigh the competitors and let their voice be heard.”
There is no doubt Chrysler Group let their voice be heard at this years Chicago Auto Show. Below are a list of links covering the indoor track experiences, but before you take a look, don’t miss this stunning video montage of Camp Jeep, the RAM Track Experience and the Multi-Brand Track Experience.
Take a look at photos and video from Chrysler Group’s blog coverage HERE.
Road and Track’s blog reported on Chrysler’s Test Tracks HERE.
Jim Choate, with Allpar.com, covered each of the Jeep, RAM and Multi-Brand courses in their Chicago Autoshow highlights.