Highland, MI (248) 887-1101
Get Adobe Flash player

2013 Ponoka Stampede – Ram Test Drive

July 25 – August 1, 2013

Gordinier Group Pro Drivers visited the ‘Great White North’ to activate a Ram Test Drive at the Ponoka Stampede.
Located between Calgary and Edmonton , the 77th Annual Ponoka Stampede drew over 65,000 spectators and is the largest week-long Pro Rodeo in Canada.


Ponoka2Stampede guests were given the opportunity experience the all-new 2013 Ram 1500 and Heavy Duty trucks, while driving on an exciting off-road course. Obstacles on this course were designed to showcase the attributes and capabilities of the redesigned for 2013 test drive trucks. Each passenger was accompanied by a product-trained professional driver who provided technical information about the trucks as well as demonstrations, walk-arounds, and competitive comparisons.


With wonderful weather and excellent overall rodeo attendance, we managed to record great metrics and deliver an impactful Ram experience.


The Ponoka test drive course featured a 12’ mountain, vehicle tilt, 2 berms, a series of axle articulation mounds, a 30’ long log pile, and a Park View backup camera demo zone.


Guests were extremely enthusiastic about the product as well as Ram’s presence /sponsorship at the rodeo – great event!
Thanks to Chrysler Canada and 100x marketing for putting it together.


The Ponoka News had this to say about the event.


Contact Info
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

News & Events Archive