2014 Harley Davidson Project LiveWire Tour
June 15 – December 24
Gordinier Group was hired by a trusted partner and client, G7 Entertainment Marketing, to help with the operation of a 6-month national tour to promote the new Harley Davidson LiveWire electric motorcycle.
With East and West Coast teams, the LiveWire tour will be blanketing the country, introducing Harley fans to this wild new bike.
Take a look at this article on theverge,com, from the last east coast tour stop in NYC: http://www.theverge.com/2014/6/24/5837642/riding-project-livewire-harley-davidson-first-electric-motorcycle
Below are a couple of pictures of Gordinier Group Road Manager, Sergio, helping event guests with the LiveWire. Pictures courtesy of TheVerge.com