Highland, MI (248) 887-1101
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Auto Shows

Since 2004, Gordinier Group has been a trusted supplier of trained professional drivers on the auto show circuit. GG drivers demonstrate vehicle dynamics such as off-road capabilities, acceleration, braking and street performance, all while maintaining a high volume of throughput and a clean safety record.

2018 Auto Show Season Finale at New York International Auto Show

March 30- April 8, 2018

 

file2-2The unofficial auto show season finale kicked off in NYC a bit earlier this year than the norm. With the earlier show start this year came our most challenging NYIAS weather to date. Throughout the 10 outdoor activation days in Manhattan, the team experienced rain, sleet, ice, wind and even a couple of substantial snow storms.

 

Despite the often poor weather conditions this year, you can never count out the swarms of diehard New Yorkers who once again came out in record numbers to ride on the show-favorite Jeep Off-Road Course!

 

This year’s course showcased the all-new 2018 Wrangler Rubicon, along with off-road family members: Grand Cherokee Trailhawk, Cherokee Trailhawk, Compass Trailhawk, ad Renegade Trailhawk. All of these uber capable off-roaders handled the rigors of this course with ease, despite the challenging conditions.

The greater Denver area was also treated to the Camp Jeep experience while the NYIAS event was running. The Mile-High City experienced more favorable weather, although it’s Camp Jeep track was housed indoors at the Denver Convention Center.

As the excitement of the 2018 auto show season is now in the rearview mirror, Gordinier Group is already looking forward to summer programs on the horizon!

 

FoxNews Camp Jeep Video

 

Camp Jeep Breaks Records at 2018 Chicago Auto Show

February 6-20, 2018

 

2018-Camp-Jeep-

The bar has been raised as the Camp Jeep daily participation record has been toppled once again, as we opened to a huge crowd of guests at the 2018 Chicago Auto Show – Camp Jeep’s Superbowl event. In fact, the previous record was topped 3 times over the 2-week span of the show. This along with the display winning the “Best in Show” award (and the Wrangler winning the most desired new production vehicle), proves that Chicago loves the Jeep brand and Camp Jeep.

To add the icing on the cake, the  Camp Jeep auto show model has recently reached a huge milestone as we drove our 2 millionth guest since the program began in 2004. What an amazing statistic!

The Gordinier Group driving team brought their A-game to the windy city this year, knowing that the huge Chicago crowds were going to be eager to experience the newly redesigned 2018 Wrangler Rubicon. The Chicago enthusiasts didn’t disappoint, running to the track each morning and patiently waiting for their trip around arguably the best indoor off-road track in existence.

Thank you Chicago for another great show!

Gordinier Group 2017 Auto Show Wrap Up

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The Gordinier Group was fortunate to have another busy year of auto shows in 2017. Several shows (Chicago, Cleveland, Houston) hosted both programs simultaneously!

 

The bar continues to be set higher each year and the Camp Jeep and Ram Truck Territory programs continue to exceed all expectations (and throughput goals) while giving best-in-class in-vehicle experiences to the guests that line up at the shows.

 

We wouldn’t be where we are today without the dedication that our professional drivers bring to each show. Without their fortitude, willingness to adapt, and preparation, we would not be able to boast this high rate of success as well as a perfect safety record.

 

We would also like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles of 2017 in the many opportunities listed below:

 

Jeep

  • San Diego Auto Show – San Diego, CA: 12/28/16 – 1/3/17
  • Philadelphia Auto Show – Philadelphia, PA: 1/26 – 2/6
  • Chicago Auto Show – Chicago, IL: 2/7- 2/21
  • Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
  • Twin Cities Auto Show – Minneapolis, MN: 3/10 – 3/20
  • Denver Auto Show – Denver, CO: 4/4 – 4/10
  • Houston Auto Show – Houston, TX: 4/4 – 4/10
  • New York International Auto Show – New York, NY: 4/11 – 4/24
  • Orange County Auto Show – Anaheim, CA: 9/27 – 10/2
  • Central Florida Auto Show – Orlando, FL: 11/22 – 11/27

Ram

  • Chicago Auto Show – Chicago, IL: 2/7- 2/21
  • Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
  • Dallas Auto Show – Dallas, TX: 3/21 – 3/27
  • Houston Auto Show – Houston, TX: 4/4 – 4/10

Other

  • Chicago Auto Show – Chicago, IL: 2/7 – 2/21 (Dodge, Chrysler, Fiat,)

2017 NYIAS Camp Jeep Track Debuts All-New MY17 Jeep Compass

April 14-23

New Compass - 2017 NYIAS

New Compass – 2017 NYIAS

Guests of the 2017 New York International Auto Show Camp Jeep track were treated to a special treat this year, getting the opportunity to ride in the all-new 2017 Jeep Compass before it was available to the public.

 

The new Compass has been redesigned from the ground up, to combine Jeep’s unsurpassed 4×4 capabilities, with outstanding on-road driving dynamics and fuel-efficient powertrains. The Camp Jeep track featured Trailhawk Compass models, featuring the 2.4L Tigershark engine, mated to Jeep’s 9-speed automatic transmission. The new Compass had no problem conquering the 35-degree climb on the 18′ Jeep Mountain (or any of the other extreme course obstacles for that matter).

 

The Compass Trailhawks were joined on track at NYIAS by the usual off-road dawgs – Wrangler Rubicon, Grand Cherokee Trailhawk, Cherokee Trailhawk, and Renegade Trailhawk.

As usual, the NYIAS show delivered, setting new attendance records at Camp Jeep.

Another great finale for the end of the 2017 winter auto show season.

 

IMG_2365 IMG_2364 IMG_2370 IMG_2379 IMG_2372

New “Ram Truck Territory” rolls out alongside Camp Jeep and City Drive at 2017 CAS

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2017 was a monumental year for FCA experiential marketing at the Chicago Auto Show! Not only did the automaker roll out a gigantic new build for Ram called the Ram Truck Territory (built by partner George P. Johnson Co.), but it also offered guests the ultra-popular Camp Jeep track and the City Drive, a showcase of FCA’s Dodge, Chrysler, and Fiat brands.

All 3 of these tracks gave guests the opportunity to ride in the newest vehicles offered by FCA, with Gordinier Group drivers behind the wheel. Tasked with delivering detailed information about each vehicle while piloting guests up over and through technical obstacles, the GG drivers made countless positive impressions on CAS guests. All 3 tracks operated at full capacity, bell-to-bell, for 10 days, setting a new record for registered guests at an auto show ride and drive.

 

 

Below, you will see a brief time-lapse video from a static location on each of the 3 tracks:

 

Ram Truck Territory-

This track consisted of specific turn-offs for each model Ram truck: a load-leveling demo for 1500, torque-wall pull for 2500 and max weight towing demo for 3500.

 

 

Camp Jeep -

The  Camp Jeep track is always a crowd favorite in Chicago. This is no surprise, given the infusion of massive amounts of organic material (dirt, boulders, mulch) alongside the mobile properties that make Camp Jeep a thrilling ride that shows off the brand’s off-road prowess. The track features an 18-foot tall, pass-through mountain, staircase, Trail Rated pass, side-hill traverse, breakover and several other challenging obstacles.

 

 

City Drive -

The 2017 CAS City Drive track gave customers the chance to experience a ride in 2017 FCA vehicles such as Chrysler 300 and Pacifica, Dodge Charger and Challenger, or Fiat 500 and Spider 124. The track featured an ambient sound zone, Pacifica walkaround lab, vehicle info center, and everyone’s favorite, the acceleration/braking strip,

2016 Auto Show Wrap Up

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Gordinier Group drivers were blessed with another heavy season of auto shows in 2016. As the competition continues to try to emulate the Camp Jeep and Ram Truck Territory models, we continue to set the bar higher each year with bigger and better courses, improved throughput and better in-vehicle experiences.

We would like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles in the many opportunities listed below:

 

 

 

 

Jeep

  • San Diego Auto Show – San Diego, CA: 12/30/15 – 1/4/16
  • Washington Auto Show – Washington DC: 1/20 – 2/1
  • Houston Auto Show – Houston, TX: 1/26 – 2/1
  • Philadelphia Auto Show – Philadelphia, PA: 1/28 – 2/8
  • Chicago Auto Show – Chicago, IL: 2/9 – 2/22
  • Cleveland Auto Show – Cleveland, OH: 2/25 – 3/7
  • Twin Cities Auto Show – Minneapolis, MN: 3/11 – 3/21
  • Dallas Auto Show – Dallas, TX: 3/15 – 3/21
  • Denver Auto Show – Denver, CO: 3/15 – 3/21
  • New York International Auto Show – New York, NY: 3/22 – 4/4
  • South Florida Auto Show – Miami, FL: 9/9 – 9/19
  • Orange County Auto Show – Anaheim, CA: 10/5 – 10/10

 

Ram

  • Houston Auto Show – Houston, TX 1/26 – 2/1
  • Cleveland Auto Show – Cleveland, OH: 2/25 – 3/7
  • San Antonio Auto Show – San Antonio, TX: 11/8 – 11/14
  • Fort Worth Auto Show – Fort Worth, TX: 11/30 – 12/5

 

Other

  • Chicago Auto Show – Chicago, IL: 2/9 – 2/22 (Dodge, Chrysler, Fiat, SRT)

We look forward to an equally fruitful 2017!

2016 Chicago Auto Show Has Biggest and Best Camp Jeep and City Drive Tracks

DSC_7354

 

2016 was a great year for FCA at the Chicago Auto Show. Both the crowd favorite Camp Jeep track and the City Drive, a showcase of FCA’s Dodge, Chrysler, and Fiat brands, were in full force at the show.

Both tracks gave guests the opportunity to ride in the newest vehicles offered by FCA, with Gordinier Group drivers behind the wheel. Tasked with delivering detailed information about each vehicle while piloting guests up over and through technical obstacles, the GG drivers made countless positive impressions on CAS guests. The tracks operated at full capacity, bell-to-bell, for 10 days, setting a new record for registered guests at an auto show ride and drive.

 

 

 

Camp Jeep -

The  Camp Jeep track is always a big hit in Chicago. This is no surprise, given the infusion of massive amounts of organic material (dirt, boulders, mulch) alongside the mobile properties that make Camp Jeep a thrilling ride that shows off the brand’s off-road prowess. The track features an 18-foot tall, pass-through mountain, staircase, Trail Rated pass, side-hill traverse, breakover and several other challenging obstacles.

 

City Drive -

The 2016 CAS City Drive track gave customers the chance to experience a ride in 2017 FCA vehicles such as Chrysler 300 and Pacifica, Dodge Charger and Challenger, or Fiat 500 and Spider 124. The track featured an ambient sound zone, vehicle info center, and everyone’s favorite, the acceleration/braking strip.

2016 Camp Jeep Auto Show Season Unofficially Rolls Out at OC Auto Show

 

2015 OCIAS 3

OCIAS in full swing with Disnneyland fireworks in the sky

 

While 2016 is still down the road a bit, the Orange County International Auto Show Camp Jeep is our unofficial kick off to the 2016 auto show season.

After a very busy summer with Ram Truck, Acura and Harley Davidson, Gordinier Group drivers changed gears and got back into their Jeeps – where most of our pro drivers got their start.

There were some concerns with our location in Anaheim this year (we were behind the hall instead of inside), but the Anaheim crowds were good to us once again, as Camp Jeep once again eclipsed the previous years’ metrics.

After OCIAS, the team will head south to the Miami International Auto Show. The ‘pre-season’ then closes out at Orlando, FL at the Central Florida International Auto Show, followed by the 2016 season opener – the San Diego International Auto Show.

 

 

 

Orange County International Auto Show – October 15-18

Miami International Auto Show – November 6-15

Central Florida International Auto Show – November 25-30

San Diego International Auto Show  -December 31 – January 3

2015 Camp Jeep Autoshows Roll Through the Nation, Finishing With Record-Breaking Metrics – Again!

January – April 2015

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With a lofty goal of increasing throughput / exposure while building on the premier experiential event in the industry, the entire CJAS team delivered again!

The standards were set higher and everyone involved rose to the occasion to make this program shine once again. Last fall we hit our one millionth Camp Jeep rider after 10 years. The next million will come much more quickly as we continue to improve throughput efficiency.

 

 

 

The 2015 “CJAS Tour” visited:

  • Houston Jeep 1/21/2015
  • Houston Ram 2/21/2015
  • Washington DC Jeep 1/21/2015
  • Philadelphia Jeep 1/29/2015
  • Tulare Ram 2/10/2015
  • Chicago Jeep 2/11/2015
  • Chicago Chrysler, Dodge, Fiat 2/11/2015
  • Dallas Ram 2/19/2015
  • Cleveland Jeep 2/27/2015
  • Cleveland Jeep 2/27/2015
  • Minneapolis Jeep 3/7/2015
  • Atlanta Jeep 3/24/2015
  • New York Jeep 4/1/2015
  • Denver Jeep 4/7/2015

This schedule wasn’t for the weak of  heart, to be sure. There were many hours worked, laps driven, much experienced gained, and most importantly, many thousands of people exposed to FCA’s outstanding current product by Gordinier Group professional drivers.

We were once again humbled by (and thankful for) the opportunity to take the stage and represent the brand(s)!

 

 

2015 Chicago Auto Show – Camp Jeep & City Drive – Jeep, Dodge, Chrysler, Fiat

February 12 – 22, 2015

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In terms of indoor tracks, the Chicago Auto Show Camp Jeep and City Drive are the Superbowl of consumer test drive events. It is safe to say that this event has no peers when it comes to throughput , and the 2015 edition did not disappoint. Both tracks consistently maintained a 45-90 minute line from open until close each day of the show, proving that FCA is producing excellent product that people want to experience.

 

 

 

 

Camp Jeep -

This is our favorite indoor course every year. By using organic materials in conjunction with GPJ-designed modular steel obstacles, we create the atmosphere and feel of an outdoor setting, complete with live pine trees, dirt, mulch, logs and boulders. This course really gives consumers a chance to share a true off-road driving experience with us as they learn about the vehicle and it’s capabilities from our pro drivers. As an added bonus, we were thrilled to debut the 2015 Renegade Trailhawk, giving the public first crack at riding in this exciting new B-segment SUV from Jeep. As predicted, the vehicle was met with enthusiasm as it handled the course with aplomb. Both competitive vehicle owners and Jeep fanatics walked away from our course with smiles on their faces. Represented at Camp Jeep was the full Jeep lineup, including Grand Cherokee, Cherokee, Wrangler, Renegade, Patriot and Compass.

Here is a quick video produced by FCA’s social media team:

https://www.facebook.com/video.php?v=10154636548441515

 

City Drive – In 2015, the SRT brand returned to the City Drive to the delight of the Chicago guests. The SRT Charger (and Challenger with Scat Pack), could be heard from anywhere in the McCormick Place when it hammered down the acceleration lane. Also represented on the City Drive track were the 2015 Doge Dart, Chrysler 300, 200, T&C, as well as the Fiat Abarth, 500L, and 500.

And here is a video of the City Drive (City Drive content starts at 4:19)

http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DQm3Tud-5rXY%26feature%3Dyoutu.be&h=HAQHwLYcz

 

2014 New York International Auto Show – Camp Jeep / Jeep Renegade

April 15 – 27th, 2014

 

2014 Cherokee Trailhawk tackles the Trail-Rated Pass

2014 Cherokee Trailhawk tackles the Trail-Rated Pass

 

 

 

The 2014 New York International Auto Show has come and gone, and with it, another incredibly successful Camp Jeep Auto Show season!

2014 marked the 10th anniversary of Camp Jeep at NYIAS, and as the program, track, and staff has evolved,  we have  drawn bigger crowds each year.

Although there are a handful of Camp Jeep auto shows that happen throughout the summer and fall, NYIAS is the unofficial end to the 2014 auto show season. We are very proud of our drivers and thankful to our clients George P. Johnson and the Chrysler LLC for trusting in our work.

In other NYIAS news, Jeep proudly announced their new B-segment SUV to the lineup, the 2015 Jeep Renegade. The Renegade will truly be a global vehicle, as Jeep is moving quickly into other parts of the world.

Some notable facts about the Renegade:

  • In the US, there are (2) 4 cylinder engine options – 2.4L Tiger Shark w/ 9-speed auto trans and a 1.4L MultiAir turbo with a 6-speed manual transmission
  • The Renegade is rumored to start at under $20,000
  • All Renegade models will achieve north of 30 mpg
  • There is a Trail-Rated Renegade Trailhawk, with extra ground clearance, aggressive tires, skid plates, and a full-time transfer case with Jeep Active Drive Low gearing (20:1 crawl ratio)

We definitely like the body styling and the available removable roof. While the hardcore, Wrangler wheelers will find things to criticize about the Renegade, the fact that there is a Trail-Rated Trailhawk version shows that Jeep is staying true to it’s roots. This vehicle will be a great seller for the brand (not to mention helping them to meet CAFE standards).

We are excited to put one through the paces and get a handle on its capabilities.

2015 Jeep Renegade Trailhawk

2015 Jeep Renegade Trailhawk

2014 Camp Jeep Auto Shows – Off to a fast start!

 

A new 2014 Cherokee tackles the Trail Rated Pass

A new 2014 Cherokee tackles the Trail Rated Pass

 

Houston Auto Show  1/22 – 1/26/14

Washington DC Auto Show 1/23 – 2/2/14

Chicago Auto Show 2/6 – 2/17/14

Philadelphia Auto Show 2/8 – 2/16/14

Milwaukee Auto Show 2/22 – 3/2/14

Cleveland Auto Show 3/1 – 3/9/14

Twin Cities Auto Show 3/8 – 3/16/14

Atlanta Auto Show 3/26 – 3/30/14

Denver Auto Show 4/9 – 4/13/14

New York Auto Show 4/15 – 4/27/14

 

 

 

The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.

The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.

It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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