Since 2004, Gordinier Group has been a trusted supplier of trained professional drivers on the auto show circuit. GG drivers demonstrate vehicle dynamics such as off-road capabilities, acceleration, braking and street performance, all while maintaining a high volume of throughput and a clean safety record.
After an intense run, the auto show season finished strong in New York City, going back to its roots where Camp Jeep first invaded auto shows 15 years ago. The mobs lined up for a ride on the iconic track in The Big Apple.
While consumers by the thousands were entertained outside on the track, Jeep was also entertaining the masses inside unveiling the all new 2020 Jeep Gladiator that is now in mass production.
The newest member of the Jeep family is a Wrangler-based pickup truck that has a distinct off-road advantage.
2020 Jeep Gladiator
Camp Jeep was back at the 2019 Chicago Auto Show with Gordinier Group staff behind the wheel for the 13-day show proving the Jeep capabilities yet again. Although the Jeep line-up speaks for itself on the track, GG Professional Drivers accentuated the off-road abilities and highlighted the Jeep Wrangler as 2019 MotorTrend SUV of the Year.
This year at the 2019 Chicago Auto Show, Ram Truck Territory was all the buzz with the 28,000-square-foot ultimate in-truck adventure by RAM. Gordinier Group professional drivers navigated attendees through the interactive course in the 2019 RAM 1500, the Motor Trend Truck of the Year.
Payload and stability demonstrations showcased the all-new RAM 1500s capabilities. Towing capability and suspension options were tested by a series of culverts and high-banked wedges. Traction and hill-decent technology were tested, as well as experiencing the “Ram Mountain,” a 13-foot high, 30-foot long course element with 30-degree approach and departure angles. The drivers also highlighted the parallel and perpendicular park assist features and trailer towing technology.
RAM also unveils the 2019 RAM Chassis Cab at the Chicago Auto Show
Next Stop……2019 Philadelphia Auto Show bringing the Camp Jeep experience to thousands more in Philly. Fans that have grown to love Camp Jeep and new comers alike, all rushed the track to register again this year.
Another big fan visited the track as well!
The RAM Truck Territory made an appearance at the Houston Auto Show with a variety of 2019 RAM trucks. They presented the Rebel, Laramie, Laramie Longhorn, and the Limited 1500 models for the test-ride participants that lined up for a ride. Consumers were pleased to get a first-hand look at the RAM 1500 named 2019 Motor Trend Truck of the Year as well as the 2019 North American Truck of the Year.
The Gordinier Group team demoed the various new features on the 2019 RAM 1500 Truck.
Next door to RAM Truck Territory, Gordinier Group staff also turned laps at Camp Jeep with the Wrangler Unlimited Rubicon, Cherokee TrailHawk Elite, Grand Cherokee TrailHawk and the Compass TrailHawk. Jeepers crowded the track and jam-packed the line.
Gordinier Group hit another stop on the auto show circuit at the San Diego International Auto Show.
Camp Jeep San Diego captured the attention of consumers by the thousands yet again this year. Wrapping up the 4 day show on December 30th, the show was well received by everyone! The track was filled with Jeep Wrangler Rubicons, Cherokee and Grand Cherokee TrailHawks as well as the Compass TrailHawk. There was no shortage on thrill rides for Jeep enthusiasts.
October 4-7, 2018
Gordinier Group drivers traveled to Anaheim, California to kick off the 2018 fall auto show season at the Orange County International Auto Show.
Despite to warm, sunny Socal weather, Camp Jeep brought in record numbers this year! We had long lines at the Jeep track from bell-to-bell all four days and were able to leave great impressions on thousands of interested guests.
We were back inside the Anaheim Convention Center this year, right where all of the action is. While most of the experiential ride and drive events are located outside, Camp Jeep typically runs the proverbial table inside and this year was no different. With the redesigned 2018 Wrangler Rubicon in the rotation, guests can’t seem to resist giving the simulated off-road course a go.
Also on tap at this years OCIAS were the new 2019 Cherokee Trailhawk and Compass Trailhawk, as well as 2018 Grand Cherokee and Renegade Trailhawk models. The course featured the 18′ Jeep Mobile Mountain, Trail-Rated Pass, Breakover, Stairs and Sidehill Wedge properties. These obstacles gave guests a 5-minute thrill ride while they learned about each vehicle’s specs and what makes them best-in-class on and off of the road.
March 30- April 8, 2018
The unofficial auto show season finale kicked off in NYC a bit earlier this year than the norm. With the earlier show start this year came our most challenging NYIAS weather to date. Throughout the 10 outdoor activation days in Manhattan, the team experienced rain, sleet, ice, wind and even a couple of substantial snow storms.
Despite the often poor weather conditions this year, you can never count out the swarms of diehard New Yorkers who once again came out in record numbers to ride on the show-favorite Jeep Off-Road Course!
This year’s course showcased the all-new 2018 Wrangler Rubicon, along with off-road family members: Grand Cherokee Trailhawk, Cherokee Trailhawk, Compass Trailhawk, ad Renegade Trailhawk. All of these uber capable off-roaders handled the rigors of this course with ease, despite the challenging conditions.
The greater Denver area was also treated to the Camp Jeep experience while the NYIAS event was running. The Mile-High City experienced more favorable weather, although it’s Camp Jeep track was housed indoors at the Denver Convention Center.
As the excitement of the 2018 auto show season is now in the rearview mirror, Gordinier Group is already looking forward to summer programs on the horizon!
February 6-20, 2018
The bar has been raised as the Camp Jeep daily participation record has been toppled once again, as we opened to a huge crowd of guests at the 2018 Chicago Auto Show – Camp Jeep’s Superbowl event. In fact, the previous record was topped 3 times over the 2-week span of the show. This along with the display winning the “Best in Show” award (and the Wrangler winning the most desired new production vehicle), proves that Chicago loves the Jeep brand and Camp Jeep.
To add the icing on the cake, the Camp Jeep auto show model has recently reached a huge milestone as we drove our 2 millionth guest since the program began in 2004. What an amazing statistic!
The Gordinier Group driving team brought their A-game to the windy city this year, knowing that the huge Chicago crowds were going to be eager to experience the newly redesigned 2018 Wrangler Rubicon. The Chicago enthusiasts didn’t disappoint, running to the track each morning and patiently waiting for their trip around arguably the best indoor off-road track in existence.
Thank you Chicago for another great show!
The Camp Jeep auto show season is off to a hot start and continues to pick up momentum in 2018.
With the turn of the New Year, San Diego AS was the season opener. We had great attendance in SoCal, and nobody complained about the weather, either.
The Houston and Philadelphia shows ran concurrently, and both shows were lucky enough to debut the all-new 2018 Wrangler Rubicon. This was the first time that the public was able to experience the long-awaited new JL platform, and everyone at both locations loved it. From the totally redesigned luxury interior to the many aesthetic and functional improvements on the exterior and powertrain, it was clear that Jeep fans were impressed.
The new beast ate up the extreme off-road course and we look forward to logging many more miles behind the wheel of the new Rubi.
Camp Jeep continues to trend upwards, as we logged yet another record-breaking attendant count in Philadelphia.
These 3 shows were a great warmup for the upcoming Chicago Auto Show – the premier Camp Jeep event of the year. If the first impressions of the new Wrangler were an indication of the excitement that Jeep fans have for this vehicle, Gordinier Group drivers will have their hands full with the huge numbers that we will see in the windy city. We are looking forward to the challenge!