Highland, MI (248) 887-1101
Get Adobe Flash player

Auto Shows

Since 2004 Gordinier Group has been providing professional drivers to the auto show circuit. Throughout the years GG staff has been able to demonstrate extreme 4×4 capabilities, acceleration, braking and street performance while maintaining a high volume of throughput and a clean safety record.

2017 NYIAS Camp Jeep Track Debuts All-New MY17 Jeep Compass

April 14-23

New Compass - 2017 NYIAS

New Compass – 2017 NYIAS

Guests of the 2017 New York International Auto Show Camp Jeep track were treated to a special treat this year, getting the opportunity to ride in the all-new 2017 Jeep Compass before it was available to the public.

 

The new Compass has been redesigned from the ground up, to combine Jeep’s unsurpassed 4×4 capabilities, with outstanding on-road driving dynamics and fuel-efficient powertrains. The Camp Jeep track featured Trailhawk Compass models, featuring the 2.4L Tigershark engine, mated to Jeep’s 9-speed automatic transmission. The new Compass had no problem conquering the 35-degree climb on the 18′ Jeep Mountain (or any of the other extreme course obstacles for that matter).

 

The Compass Trailhawks were joined on track at NYIAS by the usual off-road dawgs – Wrangler Rubicon, Grand Cherokee Trailhawk, Cherokee Trailhawk, and Renegade Trailhawk.

As usual, the NYIAS show delivered, setting new attendance records at Camp Jeep.

Another great finale for the end of the 2017 winter auto show season.

 

IMG_2365 IMG_2364 IMG_2370 IMG_2379 IMG_2372

2016 Camp Jeep Auto Show Season Unofficially Rolls Out at OC Auto Show

 

2015 OCIAS 3

OCIAS in full swing with Disnneyland fireworks in the sky

 

While 2016 is still down the road a bit, the Orange County International Auto Show Camp Jeep is our unofficial kick off to the 2016 auto show season.

After a very busy summer with Ram Truck, Acura and Harley Davidson, Gordinier Group drivers changed gears and got back into their Jeeps – where most of our pro drivers got their start.

There were some concerns with our location in Anaheim this year (we were behind the hall instead of inside), but the Anaheim crowds were good to us once again, as Camp Jeep once again eclipsed the previous years’ metrics.

After OCIAS, the team will head south to the Miami International Auto Show. The ‘pre-season’ then closes out at Orlando, FL at the Central Florida International Auto Show, followed by the 2016 season opener – the San Diego International Auto Show.

 

 

 

Orange County International Auto Show – October 15-18

Miami International Auto Show – November 6-15

Central Florida International Auto Show – November 25-30

San Diego International Auto Show  -December 31 – January 3

2015 Camp Jeep Autoshows Roll Through the Nation, Finishing With Record-Breaking Metrics – Again!

January – April 2015

20150411_133311

 

With a lofty goal of increasing throughput / exposure while building on the premier experiential event in the industry, the entire CJAS team delivered again!

The standards were set higher and everyone involved rose to the occasion to make this program shine once again. Last fall we hit our one millionth Camp Jeep rider after 10 years. The next million will come much more quickly as we continue to improve throughput efficiency.

 

 

 

The 2015 “CJAS Tour” visited:

  • Houston Jeep 1/21/2015
  • Houston Ram 2/21/2015
  • Washington DC Jeep 1/21/2015
  • Philadelphia Jeep 1/29/2015
  • Tulare Ram 2/10/2015
  • Chicago Jeep 2/11/2015
  • Chicago Chrysler, Dodge, Fiat 2/11/2015
  • Dallas Ram 2/19/2015
  • Cleveland Jeep 2/27/2015
  • Cleveland Jeep 2/27/2015
  • Minneapolis Jeep 3/7/2015
  • Atlanta Jeep 3/24/2015
  • New York Jeep 4/1/2015
  • Denver Jeep 4/7/2015

This schedule wasn’t for the weak of  heart, to be sure. There were many hours worked, laps driven, much experienced gained, and most importantly, many thousands of people exposed to FCA’s outstanding current product by Gordinier Group professional drivers.

We were once again humbled by (and thankful for) the opportunity to take the stage and represent the brand(s)!

 

 

2015 Chicago Auto Show – Camp Jeep & City Drive – Jeep, Dodge, Chrysler, Fiat

February 12 – 22, 2015

P1050871

 

 

 

 

 

In terms of indoor tracks, the Chicago Auto Show Camp Jeep and City Drive are the Superbowl of consumer test drive events. It is safe to say that this event has no peers when it comes to throughput , and the 2015 edition did not disappoint. Both tracks consistently maintained a 45-90 minute line from open until close each day of the show, proving that FCA is producing excellent product that people want to experience.

 

 

 

 

Camp Jeep -

This is our favorite indoor course every year. By using organic materials in conjunction with GPJ-designed modular steel obstacles, we create the atmosphere and feel of an outdoor setting, complete with live pine trees, dirt, mulch, logs and boulders. This course really gives consumers a chance to share a true off-road driving experience with us as they learn about the vehicle and it’s capabilities from our pro drivers. As an added bonus, we were thrilled to debut the 2015 Renegade Trailhawk, giving the public first crack at riding in this exciting new B-segment SUV from Jeep. As predicted, the vehicle was met with enthusiasm as it handled the course with aplomb. Both competitive vehicle owners and Jeep fanatics walked away from our course with smiles on their faces. Represented at Camp Jeep was the full Jeep lineup, including Grand Cherokee, Cherokee, Wrangler, Renegade, Patriot and Compass.

Here is a quick video produced by FCA’s social media team:

https://www.facebook.com/video.php?v=10154636548441515

 

City Drive – In 2015, the SRT brand returned to the City Drive to the delight of the Chicago guests. The SRT Charger (and Challenger with Scat Pack), could be heard from anywhere in the McCormick Place when it hammered down the acceleration lane. Also represented on the City Drive track were the 2015 Doge Dart, Chrysler 300, 200, T&C, as well as the Fiat Abarth, 500L, and 500.

And here is a video of the City Drive (City Drive content starts at 4:19)

http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DQm3Tud-5rXY%26feature%3Dyoutu.be&h=HAQHwLYcz

 

2014 New York International Auto Show – Camp Jeep / Jeep Renegade

April 15 – 27th, 2014

 

2014 Cherokee Trailhawk tackles the Trail-Rated Pass

2014 Cherokee Trailhawk tackles the Trail-Rated Pass

 

 

 

The 2014 New York International Auto Show has come and gone, and with it, another incredibly successful Camp Jeep Auto Show season!

2014 marked the 10th anniversary of Camp Jeep at NYIAS, and as the program, track, and staff has evolved,  we have  drawn bigger crowds each year.

Although there are a handful of Camp Jeep auto shows that happen throughout the summer and fall, NYIAS is the unofficial end to the 2014 auto show season. We are very proud of our drivers and thankful to our clients George P. Johnson and the Chrysler LLC for trusting in our work.

In other NYIAS news, Jeep proudly announced their new B-segment SUV to the lineup, the 2015 Jeep Renegade. The Renegade will truly be a global vehicle, as Jeep is moving quickly into other parts of the world.

Some notable facts about the Renegade:

  • In the US, there are (2) 4 cylinder engine options – 2.4L Tiger Shark w/ 9-speed auto trans and a 1.4L MultiAir turbo with a 6-speed manual transmission
  • The Renegade is rumored to start at under $20,000
  • All Renegade models will achieve north of 30 mpg
  • There is a Trail-Rated Renegade Trailhawk, with extra ground clearance, aggressive tires, skid plates, and a full-time transfer case with Jeep Active Drive Low gearing (20:1 crawl ratio)

We definitely like the body styling and the available removable roof. While the hardcore, Wrangler wheelers will find things to criticize about the Renegade, the fact that there is a Trail-Rated Trailhawk version shows that Jeep is staying true to it’s roots. This vehicle will be a great seller for the brand (not to mention helping them to meet CAFE standards).

We are excited to put one through the paces and get a handle on its capabilities.

2015 Jeep Renegade Trailhawk

2015 Jeep Renegade Trailhawk

2014 Camp Jeep Auto Shows – Off to a fast start!

 

A new 2014 Cherokee tackles the Trail Rated Pass

A new 2014 Cherokee tackles the Trail Rated Pass

 

Houston Auto Show  1/22 – 1/26/14

Washington DC Auto Show 1/23 – 2/2/14

Chicago Auto Show 2/6 – 2/17/14

Philadelphia Auto Show 2/8 – 2/16/14

Milwaukee Auto Show 2/22 – 3/2/14

Cleveland Auto Show 3/1 – 3/9/14

Twin Cities Auto Show 3/8 – 3/16/14

Atlanta Auto Show 3/26 – 3/30/14

Denver Auto Show 4/9 – 4/13/14

New York Auto Show 4/15 – 4/27/14

 

 

 

The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.

The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.

It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.

2014 Ram Test Ride Series – Q1

Houston Auto Show 1/22 – 1/26/14

World Agriculture Expo 2/11 – 2/13/14

Dallas Auto Show 2/19 – 2/23/14

Cleveland Auto Show 3/1 – 3/1914

Rodeo Austin 3/1 – 3/16/14

 

After winning the Motor Trend “Truck of the Year” award for the second consecutive year (for the 2014 Ram 1500 Ecodiesel), Ram trucks has upped the ante on their experiential marketing efforts. By adding additional indoor auto sh0ow tracks as well as adding outdoor shows, Ram is working hard to spread the news about how great their product is.

Gordinier Group is fortunate and proud to be on the front line of that push, as our drivers are the conduit between the brand and the consumers.

We are looking forward to our next Ram event next week at the American Country Music Awards in Las Vegas.

 

 

 

2014 Chicago Auto Show Camp Jeep & Chrysler City Drive

A 2014 Polar Edition Wrangler easily conquers the trail Rated Pass in front of an enormous crowd

A 2014 Polar Edition Wrangler easily conquers the Trail Rated Pass in front of an enormous crowd

Feb 6-14, 2014

Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.

Camp Jeep:

Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.

On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.

Click here to watch Jim Morrison, Director – Jeep Brand, talk about the Camp Jeep CAS track.

City Drive:

The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.

With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry.  Kudos to Chrysler for continuing to raise the bar on this event every year.

 

2013 New York International Auto Show

March 29-April 7, 2013

Another great NYIAS for Jeep this year! 2013 marked the 10th consecutive year for Camp Jeep in NYC.
Not only did the CJ track record it’s busiest NYIAS in history, but Jeep excitedly unveiled the 2014 Cherokee to an enthusiastic crowd of international media!

 .

I think that it is safe to say that the uneasy feelings about the aesthetics and capability of this vehicle were put to rest once people were able to see it in person.

 .

Continue reading

2013 Chicago Auto Show – Camp Jeep/City Drive

February 7 -18, 2013

Gordinier Group returned to the McCormick Place for the 2013 Chicago Auto Show.

 .

CAS is one of the largest shows of the year, with the ultimate indoor driving courses of the season.
For 2013, Chrysler sponsored the Camp Jeep Off-Road Ride as well as the Chrysler City Drive.

 .

The Camp Jeep track offered a body tilt, ground clearance log pile, boulder pile, log jam berm, articulation moguls and 18′ Jeep mountain – all in a natural setting with mulch, live trees and pines. If you closed your eyes on the track, you might think that you were on the Rubicon Trail in the Sierra Nevada mountains!

 .

Continue reading

2013 FiatRide Washington DC Auto Show

January 31 – February 10, 2013

Gordinier Group drivers traveled to the Nation’s Capital to represent the Fiat USA brand at the 2013 Washington Auto Show.

2103 Fiat 500 Abarth

Equipped with the latest offerings from Fiat (500, 500c, 500 Turbo, and the crowd-favorite Abarth), our mission was simple: to show guests a good time, give them an exhilarating ride, and educate them on this great little vehicle.
Most consumers that are new to the Fiat brand comment about how agile, quick and downright fun these iconic Italian vehicles are.

There was no shortage of people lining up for a chance to take a ride in a 500, especially the performance-oriented Abarth. Many were drawn to our booth by it’s throaty exhaust note.

The track was interesting, as it showcased the attributes that make this vehicle a segment leader. With a tight roundabout, parallel parking zone, acceleration zone, pothole simulator and several other compact agility exercises, it was easy for guests to see the advantages of driving this excellent city-friendly vehicle.

With the 500e (electric) and 500l (4-dr) on display upstairs, guests were treated to a glimpse into the bright future of the Fiat USA brand.

Abarth in action

2013 Camp Jeep Auto Show series kicks off with a bang!

January 9, 2013

Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Whew!

Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
3. Philadelphia
4. Houston
5. Portland
6. Baltimore

Look for more details when we catch our collective breath.

Here are a couple of recent videos:

Sergio takes Fox 13′s Big Budah through the Camp Jeep track at Utah International Auto Expo


Mike O takes a guest through the Camp Jeep Baltimore track

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

News & Events Archive