Highland, MI (248) 887-1101
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Auto Shows

Since 2004, Gordinier Group has been a trusted supplier of trained professional drivers on the auto show circuit. GG drivers demonstrate vehicle dynamics such as off-road capabilities, acceleration, braking and street performance, all while maintaining a high volume of throughput and a clean safety record.

2014 Ram Test Ride Series – Q1

Houston Auto Show 1/22 – 1/26/14

World Agriculture Expo 2/11 – 2/13/14

Dallas Auto Show 2/19 – 2/23/14

Cleveland Auto Show 3/1 – 3/1914

Rodeo Austin 3/1 – 3/16/14

 

After winning the Motor Trend “Truck of the Year” award for the second consecutive year (for the 2014 Ram 1500 Ecodiesel), Ram trucks has upped the ante on their experiential marketing efforts. By adding additional indoor auto sh0ow tracks as well as adding outdoor shows, Ram is working hard to spread the news about how great their product is.

Gordinier Group is fortunate and proud to be on the front line of that push, as our drivers are the conduit between the brand and the consumers.

We are looking forward to our next Ram event next week at the American Country Music Awards in Las Vegas.

 

 

 

2014 Chicago Auto Show Camp Jeep & Chrysler City Drive

A 2014 Polar Edition Wrangler easily conquers the trail Rated Pass in front of an enormous crowd

A 2014 Polar Edition Wrangler easily conquers the Trail Rated Pass in front of an enormous crowd

Feb 6-14, 2014

Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.

Camp Jeep:

Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.

On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.

Click here to watch Jim Morrison, Director – Jeep Brand, talk about the Camp Jeep CAS track.

City Drive:

The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.

With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry.  Kudos to Chrysler for continuing to raise the bar on this event every year.

 

2013 New York International Auto Show

March 29-April 7, 2013

Another great NYIAS for Jeep this year! 2013 marked the 10th consecutive year for Camp Jeep in NYC.
Not only did the CJ track record it’s busiest NYIAS in history, but Jeep excitedly unveiled the 2014 Cherokee to an enthusiastic crowd of international media!

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I think that it is safe to say that the uneasy feelings about the aesthetics and capability of this vehicle were put to rest once people were able to see it in person.

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2013 Chicago Auto Show – Camp Jeep/City Drive

February 7 -18, 2013

Gordinier Group returned to the McCormick Place for the 2013 Chicago Auto Show.

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CAS is one of the largest shows of the year, with the ultimate indoor driving courses of the season.
For 2013, Chrysler sponsored the Camp Jeep Off-Road Ride as well as the Chrysler City Drive.

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The Camp Jeep track offered a body tilt, ground clearance log pile, boulder pile, log jam berm, articulation moguls and 18′ Jeep mountain – all in a natural setting with mulch, live trees and pines. If you closed your eyes on the track, you might think that you were on the Rubicon Trail in the Sierra Nevada mountains!

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2013 FiatRide Washington DC Auto Show

January 31 – February 10, 2013

Gordinier Group drivers traveled to the Nation’s Capital to represent the Fiat USA brand at the 2013 Washington Auto Show.

2103 Fiat 500 Abarth

Equipped with the latest offerings from Fiat (500, 500c, 500 Turbo, and the crowd-favorite Abarth), our mission was simple: to show guests a good time, give them an exhilarating ride, and educate them on this great little vehicle.
Most consumers that are new to the Fiat brand comment about how agile, quick and downright fun these iconic Italian vehicles are.

There was no shortage of people lining up for a chance to take a ride in a 500, especially the performance-oriented Abarth. Many were drawn to our booth by it’s throaty exhaust note.

The track was interesting, as it showcased the attributes that make this vehicle a segment leader. With a tight roundabout, parallel parking zone, acceleration zone, pothole simulator and several other compact agility exercises, it was easy for guests to see the advantages of driving this excellent city-friendly vehicle.

With the 500e (electric) and 500l (4-dr) on display upstairs, guests were treated to a glimpse into the bright future of the Fiat USA brand.

Abarth in action

2013 Camp Jeep Auto Show series kicks off with a bang!

January 9, 2013

Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Whew!

Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
3. Philadelphia
4. Houston
5. Portland
6. Baltimore

Look for more details when we catch our collective breath.

Here are a couple of recent videos:

Sergio takes Fox 13′s Big Budah through the Camp Jeep track at Utah International Auto Expo


Mike O takes a guest through the Camp Jeep Baltimore track

2012 Arizona International Auto Show

November 22-25, 2012

Gordinier Group professional drivers traveled to the Phoenix Convention Center to work the 2012 Arizona International Auto Show, hosted by Motor Trend Autoshows, LLC.

Once again, Chrysler Group, LLC treated hungry Jeep enthusiasts (and newbies alike) to an exhilarating and informative off-road driving experience, on the indoor Jeep track.

Navigating the 30-degree wedge in a Grand Cherokee Trailhawk

And speaking of hungry, our friendly clients from Chrysler and the George P Johnson Company generously treated Gordinier Group drivers, Light Speed Management staff, and QEK vehicle technicians to a bountiful Thanskgiving feast. Cheers!

Thanksgiving Cheers!

Camp Jeep at South Florida International Auto Show 2012

November 9-18, 2012

Camp Jeep rolled into Miami to be a part of the 42nd South Florida International Auto Show

While several other automotive brands have piggybacked onto the auto show ride & drive wave, Camp Jeep still draws the most participation and buzz.

This year, SFIA guests were given the first public opportunity to ride in the all new Jeep Wrangler Moab Edition

With its combination of off-road prowess and interior comfort, it is no surprise that the 2013 Wrangler Moab has been named “4×4 of the Year” by Peterson’s 4 Wheel & Off Road magazine

Along with the Moab, guests were treated to rides in the Wrangler Rubicon, Grand Cherokee Trailhawk, Liberty, Compass and Patriot.

Rubicon tire point of view

Pro Driver Sergio puts the Jeep Moab through its paces while excited guests from the Boys & Girls Club of America ride along

Jeep Track

Jeep Mountain Sky View

Camp Jeep at Orange County Auto Show 2012

October 4-7, 2012

Camp Jeep returned to the Orange County Auto Show to a receptive and enthusiastic crowd of Jeep fans.
New and returning auto show guests flocked to the Jeep off-road course to ride along in the 2012 Jeep vehicles alongside Gordinier Group professional drivers.

The Camp Jeep track offered driving obstacles designed to showcase Jeep’s best-in-class ground clearance, stability, axle articulation and traction capabilities. Guests were given the opportunity to ride in a 2012 Jeep Grand Cherokee, Wrangler, Liberty, Compass or Patriot.

Through a partnership with the Boys & Girls Club of America, the Jeep Brand was fortunate to be able to host a wonderful group of kids at the track. These future off-roaders were thrilled to experience the course and were a true pleasure to have at Camp Jeep.

The Jeep Grand Cherokee Trailhawk edition was also introduced to the public in Anaheim. To say that it was well-received is an understatement.
Read more about this exciting off-road package here: Jeep Grand Cherokee Trailhawk

2012 Denver Auto Show

March 21-25, 2012

Jeep Test Drive

Camp Jeep returned to the Denver Auto Show with great reception from one of its natural habitats in Jeep country this past weekend. New and returning auto show guests jumped in with the Gordinier Group product specialists and trained professional drivers as they traversed the 22,000 square feet of indoor off-roading terrain in the 2012 Jeep lineup.

Suspension, stability, articulation and traction obstacles astounded passengers in the Jeep Wrangler Rubicon and Grand Cherokee Overland. “I just came on this ride for my kids, but now seeing firsthand what these Jeeps are capable of, I am going to have to seriously consider purchasing one in the future.”

Jeep Test Drive

See PR Newswire’s Camp Jeep coverage HERE.

Denver’s local news source, the Examiner, highlighted Camp Jeep Denver in their auto show report.

Jeep Test Drive

2012 Kansas City International Auto Show

March 7-11, 2012

Camp Jeep Test Drive

The Kansas City International Auto Show was host to Camp Jeep for the first time this past weekend. While sports fans were scrutinizing March Madness and the basketball tournaments going on next door, automotive aficionados flocked to Bartle Hall to check out all of this year’s models.

The Gordinier Group professional drivers were pleased to demonstrate the Jeep brand’s entire line up in the 22,000 square foot off-roading exhibit. The response from attendees said it all: “This is brilliant marketing. I had never been in a Jeep before today. I had no idea they were this nice and so capable of all kinds of terrain. We will definitely consider this as our next vehicle.” The entire Chrysler booth was voted Best of Show by the auto show’s association. Camp Jeep won Favorite Exhibit as voted by the consumers.

The Gallatin North Missourian was excited about Camp Jeep’s first time at the Kansas City Auto Show.

The local dealership, Waynesburg Chrylser Dodge Jeep Ram, urged Jeep enthusiasts not to miss Camp Jeep Kansas City.

Camp Jeep Test Drive

2012 Cleveland Auto Show

February 25-March 4, 2012

Camp Jeep Test Drive

Camp Jeep made its appearance at the Cleveland Auto Show again this year, showcasing the on and off road capabilities of the entire Jeep line up within a 22,000 square foot exhibit. Gordinier Group’s professional drivers demonstrated the suspension, stability, ground clearance, articulation and traction on demanding obstacles that would prove extremely taxing were it not in a Jeep. Jim Morrison, Director of Jeep Brand Marketing, described Camp Jeep Cleveland to the press. “Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”

As well as Camp Jeep, the Jeep kids course and 25-foot rock climbing wall provided entertainment for all ages. This 10 day show marked the 109th year of the Cleveland Auto Show. Check out some of the media coverage below:

Camp Jeep Kidz Course

Camp Jeep Test Drive

View a consumer’s in seat experience HERE.

Cleveland.com highlights Camp Jeep Cleveland.

All the details of Camp Jeep Cleveland were also covered by www.theautochannel.com.

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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