Highland, MI (248) 887-1101
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Auto Shows

Since 2004 Gordinier Group has been providing professional drivers to the auto show circuit. Throughout the years GG staff has been able to demonstrate extreme 4×4 capabilities, acceleration, braking and street performance while maintaining a high volume of throughput and a clean safety record.

2013 Camp Jeep Auto Show series kicks off with a bang!

January 9, 2013

Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Whew!

Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
3. Philadelphia
4. Houston
5. Portland
6. Baltimore

Look for more details when we catch our collective breath.

Here are a couple of recent videos:

Sergio takes Fox 13′s Big Budah through the Camp Jeep track at Utah International Auto Expo


Mike O takes a guest through the Camp Jeep Baltimore track

2012 Arizona International Auto Show

November 22-25, 2012

Gordinier Group professional drivers traveled to the Phoenix Convention Center to work the 2012 Arizona International Auto Show, hosted by Motor Trend Autoshows, LLC.

Once again, Chrysler Group, LLC treated hungry Jeep enthusiasts (and newbies alike) to an exhilarating and informative off-road driving experience, on the indoor Jeep track.

Navigating the 30-degree wedge in a Grand Cherokee Trailhawk

And speaking of hungry, our friendly clients from Chrysler and the George P Johnson Company generously treated Gordinier Group drivers, Light Speed Management staff, and QEK vehicle technicians to a bountiful Thanskgiving feast. Cheers!

Thanksgiving Cheers!

Camp Jeep at South Florida International Auto Show 2012

November 9-18, 2012

Camp Jeep rolled into Miami to be a part of the 42nd South Florida International Auto Show

While several other automotive brands have piggybacked onto the auto show ride & drive wave, Camp Jeep still draws the most participation and buzz.

This year, SFIA guests were given the first public opportunity to ride in the all new Jeep Wrangler Moab Edition

With its combination of off-road prowess and interior comfort, it is no surprise that the 2013 Wrangler Moab has been named “4×4 of the Year” by Peterson’s 4 Wheel & Off Road magazine

Along with the Moab, guests were treated to rides in the Wrangler Rubicon, Grand Cherokee Trailhawk, Liberty, Compass and Patriot.

Rubicon tire point of view

Pro Driver Sergio puts the Jeep Moab through its paces while excited guests from the Boys & Girls Club of America ride along

Jeep Track

Jeep Mountain Sky View

Camp Jeep at Orange County Auto Show 2012

October 4-7, 2012

Camp Jeep returned to the Orange County Auto Show to a receptive and enthusiastic crowd of Jeep fans.
New and returning auto show guests flocked to the Jeep off-road course to ride along in the 2012 Jeep vehicles alongside Gordinier Group professional drivers.

The Camp Jeep track offered driving obstacles designed to showcase Jeep’s best-in-class ground clearance, stability, axle articulation and traction capabilities. Guests were given the opportunity to ride in a 2012 Jeep Grand Cherokee, Wrangler, Liberty, Compass or Patriot.

Through a partnership with the Boys & Girls Club of America, the Jeep Brand was fortunate to be able to host a wonderful group of kids at the track. These future off-roaders were thrilled to experience the course and were a true pleasure to have at Camp Jeep.

The Jeep Grand Cherokee Trailhawk edition was also introduced to the public in Anaheim. To say that it was well-received is an understatement.
Read more about this exciting off-road package here: Jeep Grand Cherokee Trailhawk

2012 Denver Auto Show

March 21-25, 2012

Jeep Test Drive

Camp Jeep returned to the Denver Auto Show with great reception from one of its natural habitats in Jeep country this past weekend. New and returning auto show guests jumped in with the Gordinier Group product specialists and trained professional drivers as they traversed the 22,000 square feet of indoor off-roading terrain in the 2012 Jeep lineup.

Suspension, stability, articulation and traction obstacles astounded passengers in the Jeep Wrangler Rubicon and Grand Cherokee Overland. “I just came on this ride for my kids, but now seeing firsthand what these Jeeps are capable of, I am going to have to seriously consider purchasing one in the future.”

Jeep Test Drive

See PR Newswire’s Camp Jeep coverage HERE.

Denver’s local news source, the Examiner, highlighted Camp Jeep Denver in their auto show report.

Jeep Test Drive

2012 Kansas City International Auto Show

March 7-11, 2012

Camp Jeep Test Drive

The Kansas City International Auto Show was host to Camp Jeep for the first time this past weekend. While sports fans were scrutinizing March Madness and the basketball tournaments going on next door, automotive aficionados flocked to Bartle Hall to check out all of this year’s models.

The Gordinier Group professional drivers were pleased to demonstrate the Jeep brand’s entire line up in the 22,000 square foot off-roading exhibit. The response from attendees said it all: “This is brilliant marketing. I had never been in a Jeep before today. I had no idea they were this nice and so capable of all kinds of terrain. We will definitely consider this as our next vehicle.” The entire Chrysler booth was voted Best of Show by the auto show’s association. Camp Jeep won Favorite Exhibit as voted by the consumers.

The Gallatin North Missourian was excited about Camp Jeep’s first time at the Kansas City Auto Show.

The local dealership, Waynesburg Chrylser Dodge Jeep Ram, urged Jeep enthusiasts not to miss Camp Jeep Kansas City.

Camp Jeep Test Drive

2012 Cleveland Auto Show

February 25-March 4, 2012

Camp Jeep Test Drive

Camp Jeep made its appearance at the Cleveland Auto Show again this year, showcasing the on and off road capabilities of the entire Jeep line up within a 22,000 square foot exhibit. Gordinier Group’s professional drivers demonstrated the suspension, stability, ground clearance, articulation and traction on demanding obstacles that would prove extremely taxing were it not in a Jeep. Jim Morrison, Director of Jeep Brand Marketing, described Camp Jeep Cleveland to the press. “Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”

As well as Camp Jeep, the Jeep kids course and 25-foot rock climbing wall provided entertainment for all ages. This 10 day show marked the 109th year of the Cleveland Auto Show. Check out some of the media coverage below:

Camp Jeep Kidz Course

Camp Jeep Test Drive

View a consumer’s in seat experience HERE.

Cleveland.com highlights Camp Jeep Cleveland.

All the details of Camp Jeep Cleveland were also covered by www.theautochannel.com.

2012 Chicago Auto Show

February 8-19, 2012

Camp Jeep Chicago

The Chicago Auto Show covers more than 1 million square feet of McCormick Place and is open to the public for 10 days, making it the largest automotive exposition on the continent. This year’s show saw a surge in attendance, generating the most successful finish in 4 years.

Chrysler Group attracted the masses with three indoor test tracks this year. Gordinier Group’s staff consisting of trained, professional drivers and product specialists showcased the brands’ capabilities and new product features while simultaneously transporting guests through a number of demanding obstacles. Below is a photo of Jim Morrison, Director of Jeep Brand Product Marketing, addressing the Gordinier crew before the big show.

Mr. Morrison speaks

Camp Jeep made its its eighth consecutive appearance at the Chicago Auto Show, displaying ground clearance, stability, maneuverability, suspension, articulation and traction in the latest Wrangler Rubicon Unlimited, Grand Cherokee Overland, Liberty Renegade, Patriot and Compass Jeep brand models. Guests were taken to exhilarating heights of over 18′ and thrilling grades of up to 35 degrees.

Camp Jeep Chicago

Camp Jeep Chicago

Camp Jeep Chicago

The RAM Track Experience entailed a virtual construction site, with real life obstructions demonstrating traction, body and frame strength, handling and suspension, ride quality, ground clearance, stability and payload in various models of the RAM 1500.

Ram Test Track

Ram Test Track

Ram Test Track

The Multi-Brand Track Experience offered more scenic surroundings, exhibiting vehicles such as the Chrysler 200 and 300, the Dodge Charger and Challenger and the Fiat 500 Cabrio and Sport models. Handling, ambient noise, ride comfort, slalom, acceleration and braking challenges attested to the vehicles quality and stamina.

Chrysler Multi-Brand Track

Chrysler Multi-Brand Track

Chrysler Multi-Brand Track

Jeep took home the prize with “Best Exhibit.” “Best of Show voting has become a benchmark measure, and winning in any category is quite meaningful for our manufacturers and exhibitors,” said Steve Foley Jr., chairman of the 2012 Chicago Auto Show. “In a year where attendance increased yet again and we boasted four indoor test tracks and five outdoor test drives, consumers had a better chance than ever to weigh the competitors and let their voice be heard.”

There is no doubt Chrysler Group let their voice be heard at this years Chicago Auto Show. Below are a list of links covering the indoor track experiences, but before you take a look, don’t miss this stunning video montage of Camp Jeep, the RAM Track Experience and the Multi-Brand Track Experience.

Take a look at photos and video from Chrysler Group’s blog coverage HERE.

Road and Track’s blog reported on Chrysler’s Test Tracks HERE.

Jim Choate, with Allpar.com, covered each of the Jeep, RAM and Multi-Brand courses in their Chicago Autoshow highlights.

2012 Washington DC Auto Show

January 27 – February 5, 2012

Fiat Test Drive

The sound of screeching tires was the first thing that Washington Auto Show attendees noticed when they entered the lower level of the show this year. Guests soon realized that the noise was coming from the Fiat Experience track, and that those were the sounds of the Fiat 500 being put to the test.

Fiat Test Drive

Gordinier trained drivers delivered technical product information to consumers while demonstrating the stability, comfort and agility of the Fiat 500 Sport, Lounge and Lounge Cabrio. Check out the media highlights below:

The Washington Post covers the Fiat Experience.

BizBash.com shared their enthusiasm about the Fiat Ride.

Fiat Test Drive

2012 St. Louis Auto Show

January 26-29, 2012

Camp Jeep Test Drive

Camp Jeep made its first appearance at the St. Louis Auto Show this past weekend. Covering 25,000 sq. ft., the exhibit gave attendees the chance to see the Jeep brand put to the ultimate off-road test on obstacles such as Ground Clearance, Traction, Stability, Articulation and Suspension. The Gordinier Group crew chauffeured guests through each challenge in the Wrangler Rubicon Unlimited and the Grand Cherokee Overland.

Jeep Test Drive

TheAutoShowChannel.com and SaintLouisAutoShow.com both covered Camp Jeep’s St. Louis Auto Show debut.

Watch the highlights HERE on St. Louis Auto Show’s website.

2012 Portland International Auto Show

January 26 – 29, 2012

Camp Jeep Test Drive

Nearly 100,000 were in attendance at the Portland International Auto Show last year, and this year offered an even greater attraction to participants. Boasting its 103rd year in production, the show was host to Camp Jeep for the first time this past weekend.

Camp Jeep Test Drive

Director of Jeep Brand Marketing, Jim Morrison, had this to say: “Camp Jeep provides attendees to the Portland International Auto Show with a taste of the Jeep brand lifestyle and showcases the capability of the product lineup. Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”

Chrysler’s Blog covers the event. Check out the link HERE.

Oregonlive.com highlights Camp Jeep’s first time at the show HERE.

You can see a clip of the course HERE on PortlandAutoShow’s YouTube Channel!

Camp Jeep Test Drive

2012 Utah International Auto Expo

January 13-16, 2012

This past holiday weekend, Gordinier Group was honored to be a part of Camp Jeep in Sandy, Utah as the off road challenge course was brought to the Utah International Auto Expo for the first time. The crew was thrilled to be in Jeep country and demonstrating the Jeep brand capabilities to so many avid off-roaders. Craig Bickmore, executive director of the New Car Dealers of Utah was enthusiastic about the show’s new addition. “Camp Jeep brings a whole new level of excitement to this year’s auto expo.”

Camp Jeep Test Drive

The Jeep Kids Course engaged younger Jeep enthusiasts with Wrangler Power Wheels , and the 25 foot rock climbing wall provided a challenge for those of all ages.

Camp Jeep Kidz Course

Camp Jeep Rock Wall

Check out what people had to say about Camp Jeep at the Utah International Auto Expo:

Motor Trend focuses of Camp Jeep Utah.

Studio 5 named Camp Jeep the highlight of the show.

Camp Jeep Test Drive

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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