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Brand Exposure Events

Brand Exposure Events have proven to be a great way to showcase the latest and greatest products for our clients.

FCA Fleet Preview at Motor City Casino

June 5-7

Hellcat

Fiat-Chrysler Automobiles hosted 250 of its top fleet customers and others at its national fleet preview at the Motor City Casino in Detroit.

Attendees listened to a presentation of the lineup and were able to ride along in the vehicles with Gordinier Group drivers. This was a special opportunity – not only was the Camp Jeep mobile off-road course on site (stocked with new Jeep Compass), but there was also a street drive featuring rides in Dodge Hellcat Charger/Challenger, Alfa Romeo Giulia Quadrifoglio and the rest of the FCA lineup. It’s not every day that event guests get to take a ride in vehicles boasting 707 horsepower (and 200+ mph top speed)!

Gordinier Group Product Specialists were also on tap to socialize the new Pacifica minivan and PHEV hybrid.

All in all, this was a fun event for both fleet guests and GG drivers alike.

 

* Images courtesy of FCA Media

Pacifica - FCA Fleet Preview

Pacifica – FCA Fleet Preview

Alfa Romeo Giulia - FCA Fleet Preview

Alfa Romeo Giulia – FCA Fleet Preview

Pacifica - FCA Fleet Preview

Pacifica – FCA Fleet Preview

Jeep Compass, staircase - FCA Fleet Preview

Jeep Compass, staircase – FCA Fleet Preview

Jeep Compass, staircase - FCA Fleet Preview

Jeep Compass, staircase – FCA Fleet Preview

Jeep Compass, Mtn - FCA Fleet Preview

Jeep Compass, Mtn – FCA Fleet Preview

Jeep Compass, breakover - FCA Fleet Preview

Jeep Compass, breakover – FCA Fleet Preview

Jeep Compass, Mtn - FCA Fleet Preview

Jeep Compass, Mtn – FCA Fleet Preview

2017 NYIAS Camp Jeep Track Debuts All-New MY17 Jeep Compass

April 14-23

New Compass - 2017 NYIAS

New Compass – 2017 NYIAS

Guests of the 2017 New York International Auto Show Camp Jeep track were treated to a special treat this year, getting the opportunity to ride in the all-new 2017 Jeep Compass before it was available to the public.

 

The new Compass has been redesigned from the ground up, to combine Jeep’s unsurpassed 4×4 capabilities, with outstanding on-road driving dynamics and fuel-efficient powertrains. The Camp Jeep track featured Trailhawk Compass models, featuring the 2.4L Tigershark engine, mated to Jeep’s 9-speed automatic transmission. The new Compass had no problem conquering the 35-degree climb on the 18′ Jeep Mountain (or any of the other extreme course obstacles for that matter).

 

The Compass Trailhawks were joined on track at NYIAS by the usual off-road dawgs – Wrangler Rubicon, Grand Cherokee Trailhawk, Cherokee Trailhawk, and Renegade Trailhawk.

As usual, the NYIAS show delivered, setting new attendance records at Camp Jeep.

Another great finale for the end of the 2017 winter auto show season.

 

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2016 Boy Scout Rendezvous – Jeep Trail

September 24, 2016
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The Great Lakes Boy Scout Rendezvous took place in Willow Metropark, located south of Detroit Metro Airport in New Boston, MI . More than 8,000 Boy Scouts, Girl Scouts, and their families spent the weekend inside the park, camping and participating in the many outdoor activities hosted at the event.

 

Jeep offered event guests the opportunity to experience the 2016 vehicle lineup while riding through the picturesque park on an exciting off-road trail. Eight vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee and Renegade. Consumer data was collected on tablets and rides were given by Gordinier Group trained off-road drivers, who provided product information and tips for safe, land-conscious off-road driving.

 

 

The off-road trail featured tight, wooded trails with several challenging ascents, descents, and off-camber turns.

All in all, this was a great event, where many lasting impressions were made.

2016 Camp Jeep Auto Show Season Unofficially Rolls Out at OC Auto Show

 

2015 OCIAS 3

OCIAS in full swing with Disnneyland fireworks in the sky

 

While 2016 is still down the road a bit, the Orange County International Auto Show Camp Jeep is our unofficial kick off to the 2016 auto show season.

After a very busy summer with Ram Truck, Acura and Harley Davidson, Gordinier Group drivers changed gears and got back into their Jeeps – where most of our pro drivers got their start.

There were some concerns with our location in Anaheim this year (we were behind the hall instead of inside), but the Anaheim crowds were good to us once again, as Camp Jeep once again eclipsed the previous years’ metrics.

After OCIAS, the team will head south to the Miami International Auto Show. The ‘pre-season’ then closes out at Orlando, FL at the Central Florida International Auto Show, followed by the 2016 season opener – the San Diego International Auto Show.

 

 

 

Orange County International Auto Show – October 15-18

Miami International Auto Show – November 6-15

Central Florida International Auto Show – November 25-30

San Diego International Auto Show  -December 31 – January 3

2015 Summer Ram Tour – Ram Rodeo and Farm Shows

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Another successful Ram summer ride and drive series has sadly come to an end. The 2015 rodeo and farm show tours saw the best weather and more importantly, the best crowds that we have experienced to date.

 

This year, both tours saw the addition of the 2015 Ram 1500 EcoDiesel, which was a great addition to the drive fleet! Guests were amazed by the torque, lack of typical diesel noise, and the amazing fuel economy (up to 29 mpg).

 

As the Ram Trucks brand continues to build momentum and win market share, we continue to see (and welcome) increased interest and participation in the ride and drive events.

Hats off to Ram on another great season!

 

 

Rodeo Tour:

Cheyenne Frontier Days – Cheyenne, WY

Colorado State Fair – Pueblo, CO

Oklahoma State Fair – Oklahoma City, OK

Heart O’ Texas Fair – Waco TX

 

Farm Show Tour:

Wisconsin Farm Tech Days – Madison, WI

Farm Progress – Decatur, IL

Husker Harvest Days – Grand Island, NE

Sunbelt Expo – Moultrie, GA

Harley Davidson LiveWire Tour is Back for 2015!

May 1-3, 2015Harley Davidson

The Harley Davidson Project LiveWire Tour #PROJECTLIVEWIRE is back on the road in 2015, and what better place to kick off the tour than Sin City?

Gordinier Group is thrilled to be once again working for longtime partners G7 Entertainment Marketing, representing the iconic Harley Davidson brand.

Project Livewire brings 13 of HD’s new prototype electric sport motorcycle to venues across the US and Canada, giving consumers an opportunity to test ride this incredible machine. The feedback gathered from these lucky riders will help HD to determine exactly what the riders like/dislike about it and whether there is enough interest to bring this engineering feat to the market.

What an amazing experience for the riders and fans of this American brand – not only can people ride the bike on the street, but their opinions and feedback can help to shape the future of the brand. Pretty cool idea.

CycleWorld did a nice write-up of what it is like to ride the LiveWire here.

The tour began on May 1 at Las Vegas Harley Davidson, kicking off to an enthusiastic LV crowd. There were no shortage of guests in the city, as we shared the weekend with attendees of the Mayweather v. Pacquiao fight, Las Vegas Supercross and the Premier of Marvel’s The Avengers: Age of Ultron.

Speaking of the Avengers, the actual HD Street 750 motorcycle ridden by Captain America is part of our traveling display this year.

The tour heads to Chandler, Arizona next, then on to British Columbia. Stay tuned for more info…

 

2015 Ram Truck Round Up at Academy of Country Music Awards: Guinness World Record – Check!

April 18,2015

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The Mission – to coordinate and operate the largest truck parade in the world with the best truck brand in the world (Ram, of course), in order to set a Guinness World Record

 

The Magic Number – 439 (The previous record was 438)

 

The Venue – AT&T Stadium, home of the Dallas Cowboys

 

The Result – 451 Ram trucks in a constantly-moving, evenly-spaced parade formation

 

 

Gordinier Group was once again fortunate to be able to help G7 Entertainment Marketing and Ram Trucks to put together this record-breaking effort, while treating loyal Ram owners to a once in a lifetime experience while visiting the Academy of Country Music Awards in Arlington, Texas.

To say that organizing this parade was logistically challenging would be an understatement. Imagine coordinating nearly 500 trucks and their owners, having them line up in a parking lot, start a parade procession at the same time, and keep them all moving continuously over a 3.4 mile route, without stopping at any point. All of this needed to happen on the busy streets of the AT&T Stadium campus, in the lead-up to the Academy of Country Music Awards…kind of a busy area.

The entire activity was closely watched by the Guinness World Record Adjudicator, who flew to Dallas to make sure that all of the required elements were satisfied in order to win the record.

The announcement came later in the day – to a collective sigh of relief from all of the planners, Ram execs and participants. Our parade was certified at 451 vehicles (13 above the previous record)!

Whew.

All in all, this was a great events for loyal Ram owners, who were treated to a once in a lifetime experience. Not only were they able to participate in an official world record, they were treated to tickets and parking for the Party For A Cause, Ram gift bags, Ram vehicle and partner display area, live music and Raminator monster truck crushing demos.

 

Motor Trend wrote a nice recap of the event here.

 

Here is a YouTube video recap of the parade.

 

 

2015 Camp Jeep Autoshows Roll Through the Nation, Finishing With Record-Breaking Metrics – Again!

January – April 2015

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With a lofty goal of increasing throughput / exposure while building on the premier experiential event in the industry, the entire CJAS team delivered again!

The standards were set higher and everyone involved rose to the occasion to make this program shine once again. Last fall we hit our one millionth Camp Jeep rider after 10 years. The next million will come much more quickly as we continue to improve throughput efficiency.

 

 

 

The 2015 “CJAS Tour” visited:

  • Houston Jeep 1/21/2015
  • Houston Ram 2/21/2015
  • Washington DC Jeep 1/21/2015
  • Philadelphia Jeep 1/29/2015
  • Tulare Ram 2/10/2015
  • Chicago Jeep 2/11/2015
  • Chicago Chrysler, Dodge, Fiat 2/11/2015
  • Dallas Ram 2/19/2015
  • Cleveland Jeep 2/27/2015
  • Cleveland Jeep 2/27/2015
  • Minneapolis Jeep 3/7/2015
  • Atlanta Jeep 3/24/2015
  • New York Jeep 4/1/2015
  • Denver Jeep 4/7/2015

This schedule wasn’t for the weak of  heart, to be sure. There were many hours worked, laps driven, much experienced gained, and most importantly, many thousands of people exposed to FCA’s outstanding current product by Gordinier Group professional drivers.

We were once again humbled by (and thankful for) the opportunity to take the stage and represent the brand(s)!

 

 

2015 Chicago Auto Show – Camp Jeep & City Drive – Jeep, Dodge, Chrysler, Fiat

February 12 – 22, 2015

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In terms of indoor tracks, the Chicago Auto Show Camp Jeep and City Drive are the Superbowl of consumer test drive events. It is safe to say that this event has no peers when it comes to throughput , and the 2015 edition did not disappoint. Both tracks consistently maintained a 45-90 minute line from open until close each day of the show, proving that FCA is producing excellent product that people want to experience.

 

 

 

 

Camp Jeep -

This is our favorite indoor course every year. By using organic materials in conjunction with GPJ-designed modular steel obstacles, we create the atmosphere and feel of an outdoor setting, complete with live pine trees, dirt, mulch, logs and boulders. This course really gives consumers a chance to share a true off-road driving experience with us as they learn about the vehicle and it’s capabilities from our pro drivers. As an added bonus, we were thrilled to debut the 2015 Renegade Trailhawk, giving the public first crack at riding in this exciting new B-segment SUV from Jeep. As predicted, the vehicle was met with enthusiasm as it handled the course with aplomb. Both competitive vehicle owners and Jeep fanatics walked away from our course with smiles on their faces. Represented at Camp Jeep was the full Jeep lineup, including Grand Cherokee, Cherokee, Wrangler, Renegade, Patriot and Compass.

Here is a quick video produced by FCA’s social media team:

https://www.facebook.com/video.php?v=10154636548441515

 

City Drive – In 2015, the SRT brand returned to the City Drive to the delight of the Chicago guests. The SRT Charger (and Challenger with Scat Pack), could be heard from anywhere in the McCormick Place when it hammered down the acceleration lane. Also represented on the City Drive track were the 2015 Doge Dart, Chrysler 300, 200, T&C, as well as the Fiat Abarth, 500L, and 500.

And here is a video of the City Drive (City Drive content starts at 4:19)

http://www.facebook.com/l.php?u=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DQm3Tud-5rXY%26feature%3Dyoutu.be&h=HAQHwLYcz

 

2015 Jeep Winter X-Games

January 22-25, 2015

IMG_0152Located 160 miles southwest of Denver, the 19th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.

Jeep offered event guests, athletes, and VIPs the opportunity experience the 2015 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, and Cherokee vehicles. The all-new Renegade was featured at the games, but wasn’t in the shuttle fleet.

Consumer data was collected by Gordinier Group trained drivers, who provided detailed product information during the ride.

With the big concerts (Snoop Dogg, Wiz Khalifa, Skrillex, Chromeo) moved to the mountain this year (instead of in town where the shuttles run), we were able to exceed goals and realize record numbers of participants in the Jeep shuttles.

Another great year in Aspen at the Winter X-Games – thanks Jeep!

 

2015 BMW i8 at Consumer Electronics Show, Las Vegas

Gordinier Group was fortunate to once again team with BMW to help to promote their new i8 at CES in Las Vegas.bmw-i8-hybrid-sportscar-designboom08

I know what you are thinking, “tough job”.

Well, the i8 might be the coolest vehicle that I have driven. From BMWBLOG:

BMW i8 uses a plug-in hybrid system consisting of a turbocharged three-cylinder BMW TwinPower Turbo petrol engine and BMW eDrive technology in the form of an electric drive system.

“The 1.5-liter combustion engine develops 170 kW/231 hp and drives the rear wheels of the BMW i8, while the 96 kW/131 hp electric drive sends its power to the front wheels and allows an all-electric range of up to 35 kilometers (22 miles) and a top speed of 120 km/h (75 mph).”

On paper, those figures seem okay, but actually driving this space-age vehicle is a different story. Shifting the vehicle into EcoPro mode combines the 1.5L., 3-cylinder turbocharged engine and electric motor systems for optimum efficiency. The combined systems make 357 HP and 420 lb. ft. of torque. With a superlight body made mostly of aluminum and carbon fiber, this powerplant will take you from 0-60 mph in under 4.5 seconds.

All performance and driving dynamics aside, the driving experience from the cockpit is equally impressive in the i8. I needed more time to dial in all of the electric goodies, but I have to say that my favorite gadget was the onboard camera system that uses multiple cameras around the vehicle to create a bird’s-eye view of your vehicle driving down the road in real time. All of the cars and obstacles that you pass are shown around your vehicle – unreal!

I could go on and on about this car, but you can read about it elsewhere.

Did I mention that we were also given 2015 M4 and M5 cars to drive? This was a nice way to start 2015 – life is good!

Here are a few shots of our i8 assault on Las Vegas:

 

2014/15 Auto Show Season Kicks off in Orange County, Miami, Orlando

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While the full 2015 Camp Jeep Auto Show officially kicks off at the San Diego Auto Show on New Year’s Day, the unofficial season has already begun, with big shows in Anaheim, Miami and Orlando.

If the attendance at the Camp Jeep track at these shows is indicative of what is to come in January, we will be very busy this season.

Each of those stops (Orange County 10/3-5/14, Miami 11/7-16/14, Orlando 11/27-30/14) tallied record crowds this year and guests were as excited as ever about the current Jeep lineup. We are also beginning to hear a lot of questions and anticipation about the new Renegade, which is a very positive sign for the brand.

We are looking forward to continuing this momentum into 2015 and expect for Camp Jeep to continue to set the bar for automotive experiential events!

 

 

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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