Fiat-Chrysler Automobiles hosted 250 of its top fleet customers and others at its national fleet preview at the Motor City Casino in Detroit.
Attendees listened to a presentation of the lineup and were able to ride along in the vehicles with Gordinier Group drivers. This was a special opportunity – not only was the Camp Jeep mobile off-road course on site (stocked with new Jeep Compass), but there was also a street drive featuring rides in Dodge Hellcat Charger/Challenger, Alfa Romeo Giulia Quadrifoglio and the rest of the FCA lineup. It’s not every day that event guests get to take a ride in vehicles boasting 707 horsepower (and 200+ mph top speed)!
Gordinier Group Product Specialists were also on tap to socialize the new Pacifica minivan and PHEV hybrid.
All in all, this was a fun event for both fleet guests and GG drivers alike.
* Images courtesy of FCA Media
Guests of the 2017 New York International Auto Show Camp Jeep track were treated to a special treat this year, getting the opportunity to ride in the all-new 2017 Jeep Compass before it was available to the public.
The new Compass has been redesigned from the ground up, to combine Jeep’s unsurpassed 4×4 capabilities, with outstanding on-road driving dynamics and fuel-efficient powertrains. The Camp Jeep track featured Trailhawk Compass models, featuring the 2.4L Tigershark engine, mated to Jeep’s 9-speed automatic transmission. The new Compass had no problem conquering the 35-degree climb on the 18′ Jeep Mountain (or any of the other extreme course obstacles for that matter).
The Compass Trailhawks were joined on track at NYIAS by the usual off-road dawgs – Wrangler Rubicon, Grand Cherokee Trailhawk, Cherokee Trailhawk, and Renegade Trailhawk.
As usual, the NYIAS show delivered, setting new attendance records at Camp Jeep.
Another great finale for the end of the 2017 winter auto show season.
July – August 2016
In an effort to improve morale and productivity at the Jefferson North Assembly Plant (JNAP) in Detroit, MI , Fiat Chrysler Automobiles and UAW started a program to give employees a different perspective about the Jeep Brand. By inviting all plant employees to the FCA World Class Manufacturing Academy (WCMA).
All plant employees were invited to the FCA World Class Manufacturing Academy (WCMA), to spend the day partaking in team building activities. After spending time in a classroom setting, JNAP guests were brought outside and given the opportunity to drive the Jeep vehicles that they spend their days assembling.
The driving portion was divided into 3 groups – an on-road drive, a full lineup Jeep Trail-Rated off-road drive, and an extreme Jeep Rubicon off-road ride.
The off-road tracks were built by Gordinier Group/Dirt Designs and featured challenging obstacles for the Trial Rated track and downright severe features on the Rubicon track, which actually pushed the limits of the Rubicon Wrangler’s capability.
This program ran for 6 days/week and we were able to give all plant employees an opportunity to learn more about the vehicles that they build, not to mention learning a bit about proper off-road driving (from Gordinier Group drivers), and having a lot of fun and thrills along the way!
April 1-3, 2016
Ram Trucks once again rolled out the red carpet for guests of the Academy of Country Music Awards Party for a Cause participants.
As a warm up for the ACM Awards, PFAC has turned into it’s own premier, 3-day event and Ram was the gold sponsor for 2016. PFAC boasted performances by the likes of Carrie Underwood, Dierks Bentley, Kenny Chesney, Lee Brice and other top acts. What’s more, the event raised over $500,000 for various charities.
For Gordinier Group, this event is an opportunity for our drivers to give exposure to the full lineup of Ram trucks – from the 2016 1500 Laramie Limited, to the 2016 Ram 3500 Laramie Longhorn. The 5.7L Hemi, 6.4L Hemi. 3.0L EcoDiesel and 6.7L Cummins Diesel were all represented in our fleet of test ride trucks. We even had a 2017 Power Wagon on display.
GG drivers drove guests on an exciting, closed-course off-road track featuring obstacles such as berms, moguls, culverts, logs and a mobile mountain. During the experience, drivers described best-in-class features and benefits, as well as giving an overview of what is dynamically happening with the vehicle as it conquers each obstacle. With the thousands of people attending PFAC, this was a great way for Ram to engage with one of their most desirable marketing demographics.
Another successful Ram summer ride and drive series has sadly come to an end. The 2015 rodeo and farm show tours saw the best weather and more importantly, the best crowds that we have experienced to date.
This year, both tours saw the addition of the 2015 Ram 1500 EcoDiesel, which was a great addition to the drive fleet! Guests were amazed by the torque, lack of typical diesel noise, and the amazing fuel economy (up to 29 mpg).
As the Ram Trucks brand continues to build momentum and win market share, we continue to see (and welcome) increased interest and participation in the ride and drive events.
Hats off to Ram on another great season!
Cheyenne Frontier Days – Cheyenne, WY
Colorado State Fair – Pueblo, CO
Oklahoma State Fair – Oklahoma City, OK
Heart O’ Texas Fair – Waco TX
Farm Show Tour:
Wisconsin Farm Tech Days – Madison, WI
Farm Progress – Decatur, IL
Husker Harvest Days – Grand Island, NE
Sunbelt Expo – Moultrie, GA
May 31 – June 6
Gordinier Group continues to be an integral part of the behind-the-scenes operation of the annual shareholder’s meeting for Wal-Mart Stores, Inc.
We are responsible for the layout and logistics for the Wal-Mart store chain food vendors who are represented at the event.
GG coordinates the infrastructure for this enormous event, including tenting, generated power/AC, vendor management, and event flow. this event takes us back to some of our original core skills from the original camp Jeep days.
Guests of the event packed University of Arkansas’ Bud Walton Arena, to catch performances by Pharrell, Robin Thicke, Sarah McLachlan, and Harry Connick Jr, among others. Rob Walton joined the meeting, announcing a $473 billion sales figure for 2014. Things are good at Wal-Mart.
December 12- 14, 2013
The Gordinier Group Ram Truck Team saddled up at the MGM Grand Casino for the last weekend of the NFR.
Guests of the event were treated to a simulated off-road track built specifically for the full line of Ram trucks present at NFR. For the second year in a row, we were able to take over the MGM valet area, with GG pro drivers behind the wheel of a dozen of the hottest 2013/2014 Ram trucks.
The biggest news at the NFR was the introduction of the 2014 Motor Trend Truck of the Year: Ram 1500 EcoDiesel to the test ride track. This was our first chance to drive this revolutionary vehicle, as it has yet to be released to dealers. We are feeling pretty lucky, being able to offer the first public rides in the 2014 Jeep Cherokee and now the 2014 Ecodiesel Ram! Continue reading
Gordinier Group continues to be part of the annual shareholders meeting for Wal-Mart Stores, Inc. We are responsible for the layout and logistics for a particular section of the event as well as management of vendors for that area.
- Site layout
- Site logistics
- Management of various vendors
- Generated power and AC
- Assist in overall flow of site
The Ford Centennial Celebration was a once in a lifetime event that was open to the public to celebrate the 100th Anniversary of Ford.
Gordinier Group partnered with J. Walter Thompson to provide a 4 day event that filled the 152-acre grounds of the Ford Motor Company Henry Ford II World Headquarters in Dearborn, Michigan.
Gordinier Group produced the site layouts and design of the Ford property for the event areas. We were also responsible for budget estimates for all companies involved in the infrastructure of the event as well as coordinating all suppliers and divisions of Ford Motor Company that participated in the event.
- Site Layout & design
- All necessary permitting
- Coordinate all suppliers within infrastructure
- Working with local municipalities for Security, EMT, traffic control
- Power distribution, AC and lighting
- Portable restrooms
- Trash removal