Highland, MI  (248) 887-1101

Off-Road Course Construction

1 2 3 12

After a several-year hiatus, our team was excited to return to Pueblo, CO for the 122 annual Colorado State Fair. We joined our partners at George P. Johnson and RAM to offer ride-a-long experiences to as many of the 510,000 attendees as possible.

Our course consisted of natural terrain obstacles constructed by our Dirt Designs team and the ever-popular RAM Mountain engineered and built by George P. Johnson. The location of the activation maximized both foot traffic and brand visibility. During the 11 days, people flocked to the track and waited in line to get a ride in their favorite RAM truck. Across the way, our product specialists educated fairgoers on the new RAM 2500 and 3500 models.

When the dust cleared (literally!), our team of precision drivers had made a total of 4200 laps on the track and over 10,000 guests experienced the power and off-road capability of the RAM Truck brand. At the static vehicle display, our product specialists interacted with another 2300+ people. It’s clear, the RAM brand is strong in Colorado, and we are happy to help make it stronger!

 

Our Dirt Designs crew rolled into Loveland, CO with all the heavy equipment needed to build a challenging off-road course for our partners at RAM. The materials needed to build the course consisted of rocks, logs, and dirt…a lot of dirt!

After a three-day build, the course was ready, and our team of talented drivers coached guests from the Overlanding community as they drove through a variety of challenging obstacles.

These obstacles included:

  • Articulation Moguls
  • Boulder Field
  • Log crossings
  • Alternating off-camber dirt wedges
  • Steep hill climb and descent

As our guests took the wheel in a variety of RAM trucks, they experienced first-hand how easily these vehicles can conquer terrain that one may encounter on any overlanding trip. It was a great weekend for all.

Creating unique driving environments to showcase the inherent capabilities of a vehicle is what we do, and we love it!


Jeep and the Gordinier Group off-road team were back in Daytona for another Jeep Beach adventure.  Our team starts early in the week to design and build the Jeep off-road course that attendees have grown to love year and year.  Each year the design is a little different to give each Jeep lover the thrill ride they are looking for with steep inclines/declines, log craws, moguls and vertical wedges to keep them on the edge of their seat.

“It’s a lot like a roller coaster” – said one smiling Jeepster

Jeep Beach has become a staple in Daytona with thousands of Jeep enthusiast flacking to the city each year and 2023 was no different!


Camp Jeep travels to Canada!

Stellantis and the Canadian International Auto Show collaborated to add Camp Jeep to the floorplan this year for the first time!  This addition proved to be a good choice as attendance broke records at over 350,000 visitors at the Metro Toronto Convention Center and the interactive ride was a huge attraction.  Gordinier Group Drivers and Product Specialists were there to surprise the masses for the debut of Camp Jeep. Attendees were amazed by the obstacles and how the Jeeps can maneuver through the 4×4 challenge.  As Camp Jeep has proven over the years, there is no better way to show consumers firsthand how capable these vehicles are.  GG drivers love bringing that talent to a new market with a variety of Jeeps on course including the Wrangler Rubicon 4xe and 392, the Gladiator, the Grand Cherokee and Compass Trailhawks, as well as the Grand Cherokee L with the 3 row seat.  The Wagoneer and Grand Wagoneer also made the trip to showcase the Full-Size SUV aspects in the Jeep lineup.


 

1 2 3 12
News Archive