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Our Dirt Designs crew rolled into Loveland, CO with all the heavy equipment needed to build a challenging off-road course for our partners at RAM. The materials needed to build the course consisted of rocks, logs, and dirt…a lot of dirt!

After a three-day build, the course was ready, and our team of talented drivers coached guests from the Overlanding community as they drove through a variety of challenging obstacles.

These obstacles included:

  • Articulation Moguls
  • Boulder Field
  • Log crossings
  • Alternating off-camber dirt wedges
  • Steep hill climb and descent

As our guests took the wheel in a variety of RAM trucks, they experienced first-hand how easily these vehicles can conquer terrain that one may encounter on any overlanding trip. It was a great weekend for all.

Creating unique driving environments to showcase the inherent capabilities of a vehicle is what we do, and we love it!


Jeep and the Gordinier Group off-road team were back in Daytona for another Jeep Beach adventure.  Our team starts early in the week to design and build the Jeep off-road course that attendees have grown to love year and year.  Each year the design is a little different to give each Jeep lover the thrill ride they are looking for with steep inclines/declines, log craws, moguls and vertical wedges to keep them on the edge of their seat.

“It’s a lot like a roller coaster” – said one smiling Jeepster

Jeep Beach has become a staple in Daytona with thousands of Jeep enthusiast flacking to the city each year and 2023 was no different!


The die-hard fans of the Chicago Auto Show missed it dearly during its regular slotted time in February, so when it returned in July 2021 attendees showed up in masses. Gordinier Group drivers were happy to get back to what they love, and consumers lined up for the adventure ride at Camp Jeep.

As always, the Jeep brand had plenty of their off-road vehicles to showcase ground clearance, stability, maneuverability, suspension, articulation and traction capabilities on the popular course.

All the buzz is around the new 2021 Wrangler Rubicon 392 Hemi and the 2021 Wrangler 4xe hybrid.


Chicago Auto Show attendees were also excited to see RAM Truck Territory back for 2021 to celebrate the Three-Peat Motor Trend Truck of the Year for the third year running.  Right next door to Camp Jeep, the two Stellantis brands steal the show every year.

RAM Truck had its bases covered with a lineup of RAM 1500, 2500 & 3500 editions to highlight the truck’s robust capabilities as it maneuvered through the obstacles for stability, ground clearance and traction.  Gordinier Group drivers were also able to showcase the new technology in the 1500, the tongue of the 2500 and the massive towing demo featuring the RAM 3500.


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