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2018 Ram Agriculture Show Tour Wraps up at Georgia’s Sunbelt Ag Expo

October 16-18, 2018

 

 

Sunbelt Ag Expo was the final stop on a successful summer farm show season for Ram Truck and Gordinier Group.

Ag shows are a great way for Ram to take a more grassroots approach to experiential marketing. In contrast to Ram’s auto show ride and drive activations, the guest interactions are longer and more personal at farm shows. While Gordinier Group drivers can’t churn through the staggering numbers of people like at an auto show, it is nice to shift gears and have an opportunity to form more of a bond with the heavy truck-biased demographic and be able to spend more time addressing their questions and concerns. It really feels like the trade-off is worth it.

 

This year’s tour began in California, hitting 5 total stops before finishing up in Moultrie, GA at Sunbelt. The 2018 2018 tour featured stops at:

 

World Ag Expo – Tulare, CA

Wisconsin Farm Tech Days – Johnson Creek, WI

Farm Progress Show – Boone, IA

Husker Harvest Days – Grand Island, NE

Sunbelt Ag Expo, Moultrie, GA

 

The Ram program consists of in interior off-road track surrounded by a perimeter towing track. This allows the team to give guests two different experiences – a ride along over the technical off-road features, piloted by Gordinier Group drivers. Similar to the auto show model, drivers give product specs and explain what the truck is showing on each obstacle.

On the tow track, guests drive and tow the load while GG personnel ride shotgun, answering questions and giving pointers while the guests actually feel the truck’s power and towing capability first hand.

With this model, the consumer experience is genuine and very informative. We are looking forward to getting back to the fields in 2019!

Ram Truck Territory has home court advantage at the 2018 Michigan State Fair

August 29-September 3, 2018

 

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Ram Truck was the title sponsor of the 2018 Michigan State Fair. With Ram Headquarters only 30 miles away, what better opportunity to roll out the red carpet and bring a great experience to the local venue to show off the all-new 2019 Ram 1500.

 

Ram went big at the MSF, bringing the Ram Truck Territory properties, including the 18′ mountain, Power Tower Towing Demo, Giant Berm, Ram Torque Wall, and a demo area to show off Ram 1500 load leveling, adjustable ride height, full surround cameras, and parallel park assist features.

 

With all of the amazing safety, comfort and performance features on the new half-ton truck, it was difficult for Gordinier Group Pro Drivers to present all of that info to guests in a short period of time. This truck really is packed with exciting new technology and the overall ride is amazing! Our job of showing off these new trucks has become easy – so many great things to talk about!

 

While the weather at the state fair was hot, the Ram Truck Territory was never short of guests interested in learning about and riding in the new trucks. A great home game for Ram Trucks!

Ram introduces new 2019 1500 at Wisconsin Farm Tech Days

July 9-13, 2018

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Guests of the 2018 Wisconsin Farm Tech Days were some of the first to get a chance to drive Ram’s all-new 2019MY 1500 trucks. With an interior that most (if not all) luxury brands will be jealous of, the new Ram was a huge hit. All show vehicles were equipped with premium trim levels (Laramie Longhorn, Limited, Limited Tungsten).

The whole lineup, including HD 2500 and 3500, were available at this show. Guests were given a choice of riding on an extreme off-road course (piloted by Gordinier Group pro drivers) or driving a truck and trailer rig around a perimeter towing track. Attendees are encouraged to participate in both experiences and many do.

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Both the off-road and towing courses enjoyed great foot traffic and we ere visited by many farmers who were very enthusiastic about the new product as well as the new refresh on the horizon for the Ram HD trucks. Even a few die-hard Chevy and Ford owners were taking a hard look at the new half-ton offering. You know that if those folks are giving it a second look, Ram is really on to something with this truck!

It was another great start to the farm show season and always fun to show off new product. On to the next one…

Ram Trucks Plow Through 2018 World Agriculture Show

February 13-15, 2018

 

wag 2Ram Trucks had a lot to offer guests of the World’s Largest Agriculture Show, in Tulare, California.

Not only did Ram bring two of the new 2019 1500 DT models for display, but they also offered 2 experiential opportunities – an off-road ride and a towing drive where guests could get behind the wheel to really feel Ram’s towing capabilities. In fact, the headliner of the tow fleet at World Ag Show was a 3500 Limited dually, with the 6.7 Cummins turbo diesel and max tow package. It’s hard to imagine a more capable tow rig. This one was saddled with a Big Tex gooseneck trailer that held a 15,000 lb Case tractor. That sounds like a lot of weight when you factor in the extra weight of the trailer, but with a maximum towing capacity of over 30,000 lbs (and 930 lb. ft. of torque), it was an easy haul. Many guests were shocked at how easily that truck was able to tow that payload and how comfortable it felt doing it.

This year’s show had great weather many interested and enthusiastic farmers, making it a great event for Ram!

Gordinier Group 2017 Auto Show Wrap Up

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The Gordinier Group was fortunate to have another busy year of auto shows in 2017. Several shows (Chicago, Cleveland, Houston) hosted both programs simultaneously!

 

The bar continues to be set higher each year and the Camp Jeep and Ram Truck Territory programs continue to exceed all expectations (and throughput goals) while giving best-in-class in-vehicle experiences to the guests that line up at the shows.

 

We wouldn’t be where we are today without the dedication that our professional drivers bring to each show. Without their fortitude, willingness to adapt, and preparation, we would not be able to boast this high rate of success as well as a perfect safety record.

 

We would also like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles of 2017 in the many opportunities listed below:

 

Jeep

  • San Diego Auto Show – San Diego, CA: 12/28/16 – 1/3/17
  • Philadelphia Auto Show – Philadelphia, PA: 1/26 – 2/6
  • Chicago Auto Show – Chicago, IL: 2/7- 2/21
  • Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
  • Twin Cities Auto Show – Minneapolis, MN: 3/10 – 3/20
  • Denver Auto Show – Denver, CO: 4/4 – 4/10
  • Houston Auto Show – Houston, TX: 4/4 – 4/10
  • New York International Auto Show – New York, NY: 4/11 – 4/24
  • Orange County Auto Show – Anaheim, CA: 9/27 – 10/2
  • Central Florida Auto Show – Orlando, FL: 11/22 – 11/27

Ram

  • Chicago Auto Show – Chicago, IL: 2/7- 2/21
  • Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
  • Dallas Auto Show – Dallas, TX: 3/21 – 3/27
  • Houston Auto Show – Houston, TX: 4/4 – 4/10

Other

  • Chicago Auto Show – Chicago, IL: 2/7 – 2/21 (Dodge, Chrysler, Fiat,)

2017 Ram Farm Tour wraps up at SunBelt Ag Expo

IMG_6853The 2017 Ram Farm Show Tour tallied it’s 5th and final summer show at the SunBelt Ag Show in Moultrie, GA.

This year’s tour recorded stops at:

  • World Agriculture Expo, Tulare CA (February 13-17)
  • Wisconsin Farm Technology Days – Kewaunee, WI (July 11-13)
  • Farm Progress Show – Decatur, IL (August 29-31)
  • Husker Harvest Days – Grand Island, NE (September 12-14)
  • SunBelt Ag Expo – Moultrie, GA (October 17-19)

Of all 5 farm shows in 2017, there was only 1 day that we were unable to drive due to inclement weather – this must be a record!

With friendly weather and the best light and heavy-duty truck lineup in the market, the Ram ride+drive tracks were busier than ever this year. As the focus has been shifting more towards the towing/hauling capability of these trucks, our courses have changed to accommodate more demand there. We still offer an off-road ride course at all shows, but have also added an experiential towing portion to the drive, where guests can get behind the wheel of a 1500, 2500 or 3500 and actually pull a trailer to feel the power, torque and load -handling. Of course, the crowd favorite is the 3500 6.7L Cummins High Output w/max tow that is pulling 30,000 lbs worth of a Case backhoe on a Big Tex gooseneck trailer. How’s that for real-life experience?

New “Ram Truck Territory” rolls out alongside Camp Jeep and City Drive at 2017 CAS

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2017 was a monumental year for FCA experiential marketing at the Chicago Auto Show! Not only did the automaker roll out a gigantic new build for Ram called the Ram Truck Territory (built by partner George P. Johnson Co.), but it also offered guests the ultra-popular Camp Jeep track and the City Drive, a showcase of FCA’s Dodge, Chrysler, and Fiat brands.

All 3 of these tracks gave guests the opportunity to ride in the newest vehicles offered by FCA, with Gordinier Group drivers behind the wheel. Tasked with delivering detailed information about each vehicle while piloting guests up over and through technical obstacles, the GG drivers made countless positive impressions on CAS guests. All 3 tracks operated at full capacity, bell-to-bell, for 10 days, setting a new record for registered guests at an auto show ride and drive.

 

 

Below, you will see a brief time-lapse video from a static location on each of the 3 tracks:

 

Ram Truck Territory-

This track consisted of specific turn-offs for each model Ram truck: a load-leveling demo for 1500, torque-wall pull for 2500 and max weight towing demo for 3500.

 

 

Camp Jeep –

The  Camp Jeep track is always a crowd favorite in Chicago. This is no surprise, given the infusion of massive amounts of organic material (dirt, boulders, mulch) alongside the mobile properties that make Camp Jeep a thrilling ride that shows off the brand’s off-road prowess. The track features an 18-foot tall, pass-through mountain, staircase, Trail Rated pass, side-hill traverse, breakover and several other challenging obstacles.

 

 

City Drive –

The 2017 CAS City Drive track gave customers the chance to experience a ride in 2017 FCA vehicles such as Chrysler 300 and Pacifica, Dodge Charger and Challenger, or Fiat 500 and Spider 124. The track featured an ambient sound zone, Pacifica walkaround lab, vehicle info center, and everyone’s favorite, the acceleration/braking strip,

2016 Auto Show Wrap Up

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Gordinier Group drivers were blessed with another heavy season of auto shows in 2016. As the competition continues to try to emulate the Camp Jeep and Ram Truck Territory models, we continue to set the bar higher each year with bigger and better courses, improved throughput and better in-vehicle experiences.

We would like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles in the many opportunities listed below:

 

 

 

 

Jeep

  • San Diego Auto Show – San Diego, CA: 12/30/15 – 1/4/16
  • Washington Auto Show – Washington DC: 1/20 – 2/1
  • Houston Auto Show – Houston, TX: 1/26 – 2/1
  • Philadelphia Auto Show – Philadelphia, PA: 1/28 – 2/8
  • Chicago Auto Show – Chicago, IL: 2/9 – 2/22
  • Cleveland Auto Show – Cleveland, OH: 2/25 – 3/7
  • Twin Cities Auto Show – Minneapolis, MN: 3/11 – 3/21
  • Dallas Auto Show – Dallas, TX: 3/15 – 3/21
  • Denver Auto Show – Denver, CO: 3/15 – 3/21
  • New York International Auto Show – New York, NY: 3/22 – 4/4
  • South Florida Auto Show – Miami, FL: 9/9 – 9/19
  • Orange County Auto Show – Anaheim, CA: 10/5 – 10/10

 

Ram

  • Houston Auto Show – Houston, TX 1/26 – 2/1
  • Cleveland Auto Show – Cleveland, OH: 2/25 – 3/7
  • San Antonio Auto Show – San Antonio, TX: 11/8 – 11/14
  • Fort Worth Auto Show – Fort Worth, TX: 11/30 – 12/5

 

Other

  • Chicago Auto Show – Chicago, IL: 2/9 – 2/22 (Dodge, Chrysler, Fiat, SRT)

We look forward to an equally fruitful 2017!

Ag Show Tour Recap – Back to the Fields with Ram Truck in 2016

husker 1Ram has a brilliant marketing plan to sell their coveted trucks – bring the trucks to the places that truck-buyers congregate. This plan seems simple, but it is often overlooked by other automakers.

In 2016, Ram did just that. By bringing the Ram Truck Territory Ride & Drive to the 5 biggest agriculture shows (and letting them drive and ride in the trucks), Ram delivered many important impressions on buyers. This year’s ag show list included:

  • World Agriculture Expo – Tulare, CA: 2/8 – 2/12/16
  • Wisconsin Farm Technology Days – Zenda, WI: 7/18 – 7/22/16
  • Farm Progress Show – Boone, IA:  8/28 – 9/2/16
  • Husker Harvest Days – Grand Island, NE: 9/12 – 9/16/16
  • Sunbelt Ag Expo – Moultrie, GA: 10/17- 10/21/16

 

Luckily, the ag events weren’t plagued with rain this year as they were in 2015. In fact, of all of the event days in this year’s tour, only part of one day was lost to foul weather conditions.

The new format for these events has Gordinier Group drivers piloting the trucks on the interior, off-road track. GG drivers tackle the precision driving on the off-road obstacles while delivering information – specs, features, and why buys – to the passenger guests.

Meanwhile, 3 tow vehicles circle the perimeter of the space, giving guests the opportunity to get behind the wheel of a tow rig to experience Ram’s best in class towing prowess. Guests chose between a 3500 dually with a gooseneck trailer (loaded with Case farm equipment), a 2500 pulling a horse trailer full of hay, or a 1500 with trailer loaded with a side-by-side or personal watercraft. In this situation, GG drivers ride shotgun, giving towing tips and product details.

Together, these two tracks give guests a nice picture of what the trucks are capable of doing in practical situations.

 

2016 Ram Party for a Cause at Academy of Country Music Awards, Las Vegas

April 1-3, 2016

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Ram Trucks once again rolled out the red carpet for guests of the Academy of Country Music Awards Party for a Cause participants.

 

As a warm up for the ACM Awards, PFAC has turned into it’s own premier, 3-day event and Ram was the gold sponsor for 2016. PFAC boasted performances by the likes of Carrie Underwood, Dierks Bentley, Kenny Chesney, Lee Brice and other top acts. What’s more, the event raised over $500,000 for various charities.

 

For Gordinier Group, this event is an opportunity for our drivers to give exposure to the full lineup of Ram trucks – from the 2016 1500 Laramie Limited, to the 2016 Ram 3500 Laramie Longhorn. The 5.7L Hemi, 6.4L Hemi. 3.0L EcoDiesel and 6.7L Cummins Diesel were all represented in our fleet of test ride trucks. We even had a 2017 Power Wagon on display.

GG drivers drove guests on an exciting, closed-course off-road track featuring obstacles such as berms, moguls, culverts, logs and a mobile mountain. During the experience, drivers described best-in-class features and benefits, as well as giving an overview of what is dynamically happening with the vehicle as it conquers each obstacle. With the thousands of people attending PFAC, this was a great way for Ram to engage with one of their most desirable marketing demographics.

2015 Summer Ram Tour – Ram Rodeo and Farm Shows

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Another successful Ram summer ride and drive series has sadly come to an end. The 2015 rodeo and farm show tours saw the best weather and more importantly, the best crowds that we have experienced to date.

 

This year, both tours saw the addition of the 2015 Ram 1500 EcoDiesel, which was a great addition to the drive fleet! Guests were amazed by the torque, lack of typical diesel noise, and the amazing fuel economy (up to 29 mpg).

 

As the Ram Trucks brand continues to build momentum and win market share, we continue to see (and welcome) increased interest and participation in the ride and drive events.

Hats off to Ram on another great season!

 

 

Rodeo Tour:

Cheyenne Frontier Days – Cheyenne, WY

Colorado State Fair – Pueblo, CO

Oklahoma State Fair – Oklahoma City, OK

Heart O’ Texas Fair – Waco TX

 

Farm Show Tour:

Wisconsin Farm Tech Days – Madison, WI

Farm Progress – Decatur, IL

Husker Harvest Days – Grand Island, NE

Sunbelt Expo – Moultrie, GA

2015 Ram Truck Round Up at Academy of Country Music Awards: Guinness World Record – Check!

April 18,2015

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The Mission – to coordinate and operate the largest truck parade in the world with the best truck brand in the world (Ram, of course), in order to set a Guinness World Record

 

The Magic Number – 439 (The previous record was 438)

 

The Venue – AT&T Stadium, home of the Dallas Cowboys

 

The Result – 451 Ram trucks in a constantly-moving, evenly-spaced parade formation

 

 

Gordinier Group was once again fortunate to be able to help G7 Entertainment Marketing and Ram Trucks to put together this record-breaking effort, while treating loyal Ram owners to a once in a lifetime experience while visiting the Academy of Country Music Awards in Arlington, Texas.

To say that organizing this parade was logistically challenging would be an understatement. Imagine coordinating nearly 500 trucks and their owners, having them line up in a parking lot, start a parade procession at the same time, and keep them all moving continuously over a 3.4 mile route, without stopping at any point. All of this needed to happen on the busy streets of the AT&T Stadium campus, in the lead-up to the Academy of Country Music Awards…kind of a busy area.

The entire activity was closely watched by the Guinness World Record Adjudicator, who flew to Dallas to make sure that all of the required elements were satisfied in order to win the record.

The announcement came later in the day – to a collective sigh of relief from all of the planners, Ram execs and participants. Our parade was certified at 451 vehicles (13 above the previous record)!

Whew.

All in all, this was a great events for loyal Ram owners, who were treated to a once in a lifetime experience. Not only were they able to participate in an official world record, they were treated to tickets and parking for the Party For A Cause, Ram gift bags, Ram vehicle and partner display area, live music and Raminator monster truck crushing demos.

 

Motor Trend wrote a nice recap of the event here.

 

Here is a YouTube video recap of the parade.

 

 

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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