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Gordinier Group

The 2019 Auto Show Season Finishes Strong in The Big Apple

After an intense run, the auto show season finished strong in New York City, going back to its roots where Camp Jeep first invaded auto shows 15 years ago. The mobs lined up for a ride on the iconic track in The Big Apple.

We thank Jeep and our Gordinier Group staff that continue to make Camp Jeep such a success across the country year after year!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


While consumers by the thousands were entertained outside on the track, Jeep was also entertaining the masses inside unveiling the all new 2020 Jeep Gladiator that is now in mass production.

The newest member of the Jeep family is a Wrangler-based pickup truck that has a distinct off-road advantage.

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2020 Jeep Gladiator

 

Cleveland Auto Show 2019 – Camp Jeep

After wrapping up in Chicago and only a couple days off, the Gordinier Group Camp Jeep team continued on for an 11-day stop at the 2019 Cleveland Auto Show where they continued to please the crowds.


2019 Chicago Auto Show – Camp Jeep

Camp Jeep was back at the 2019 Chicago Auto Show with Gordinier Group staff behind the wheel for the 13-day show proving the Jeep capabilities yet again. Although the Jeep line-up speaks for itself on the track, GG Professional Drivers accentuated the off-road abilities and highlighted the Jeep Wrangler as 2019 MotorTrend SUV of the Year.

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2019 Chicago Auto Show – RAM Truck Territory

This year at the 2019 Chicago Auto Show, Ram Truck Territory was all the buzz with the 28,000-square-foot ultimate in-truck adventure by RAM. Gordinier Group professional drivers navigated attendees through the interactive course in the 2019 RAM 1500, the Motor Trend Truck of the Year.

Payload and stability demonstrations showcased the all-new RAM 1500s capabilities. Towing capability and suspension options were tested by a series of culverts and high-banked wedges. Traction and hill-decent technology were tested, as well as experiencing the “Ram Mountain,” a 13-foot high, 30-foot long course element with 30-degree approach and departure angles. The drivers also highlighted the parallel and perpendicular park assist features and trailer towing technology.

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RAM also unveils the 2019 RAM Chassis Cab at the Chicago Auto Show 

Winter X Games 2019 – Jeep Wrangler X Challenge

Gordinier Group headed out to Aspen for the Winter X Games again this year.  In addition to providing VIP Jeep Shuttles for the extremists out there, Gordinier Group had a hand in the latest addition to the Winter X Games lineup.

New this year was the Jeep Wrangler X Challenge. Gordinier Group was excited to team up with Jeep and take the off-roading to the snow!

 

Houston Auto Show 2019

 

The RAM Truck Territory made an appearance at the Houston Auto Show with a variety of 2019 RAM trucks.  They presented the Rebel, Laramie, Laramie Longhorn, and the Limited 1500 models for the test-ride participants that lined up for a ride. Consumers were pleased to get a first-hand look at the RAM 1500 named 2019 Motor Trend Truck of the Year as well as the 2019 North American Truck of the Year.

The Gordinier Group team demoed the various new features on the 2019 RAM 1500 Truck.


 

 

 

 

 

Next door to RAM Truck Territory, Gordinier Group staff also turned laps at Camp Jeep with the Wrangler Unlimited Rubicon, Cherokee TrailHawk Elite, Grand Cherokee TrailHawk and the Compass TrailHawk.  Jeepers crowded the track and jam-packed the line.

 

Ram Sponsors 2018 Nashville Christmas Parade

The Gordinier Group team brought in the holidays with Santa!  With Ram being a proud sponsor of the 2018 Nashville Christmas Parade, Gordinier Group drivers geared up for the task of pulling the festive parade floats for all to enjoy. As the title sponsor of the parade, Ram trucks towed all of the parade floats, including the life-size gingerbread float that housed Santa. Ram provided 15 trucks in all, as well as, provided seats for many heartwarming patients and their families from Monroe Carell Jr Children’s Hospital at Vanderbilt to enjoy the parade first hand.

It was smiles all around!

Navistar launches new International CV work truck with dealer ride and drive

November 8, 2018

 

 

It isn’t every day that we get to set up R+D courses for big, class 4 and 5 work trucks, but with last week’s launch of the new 2019 Navistar International CV truck line, Gordinier Group got to do just that.

 

Navistar is on the leading edge of medium-heavy duty truck manufacturers who use experiential marketing as a sales tool. In this case, dealers and media guests were invited to a CV immersion, part of which involved them getting behind the wheel of the new trucks.

 

Nestled in a large asphalt space between Soldier Field and McCormick Place on scenic Lake Michigan, we put together 2 courses with the guidance of Navistar engineers who had specific attributes that they wanted to show in their new truck line.

 

The event was very well attended – especially considering the cold windy conditions typical of November in Chicago.

Another great partner activation with the George P Johnson Company that was delivered flawlessly and on brand!

2018 Ram Agriculture Show Tour Wraps up at Georgia’s Sunbelt Ag Expo

October 16-18, 2018

 

 

Sunbelt Ag Expo was the final stop on a successful summer farm show season for Ram Truck and Gordinier Group.

Ag shows are a great way for Ram to take a more grassroots approach to experiential marketing. In contrast to Ram’s auto show ride and drive activations, the guest interactions are longer and more personal at farm shows. While Gordinier Group drivers can’t churn through the staggering numbers of people like at an auto show, it is nice to shift gears and have an opportunity to form more of a bond with the heavy truck-biased demographic and be able to spend more time addressing their questions and concerns. It really feels like the trade-off is worth it.

 

This year’s tour began in California, hitting 5 total stops before finishing up in Moultrie, GA at Sunbelt. The 2018 2018 tour featured stops at:

 

World Ag Expo – Tulare, CA

Wisconsin Farm Tech Days – Johnson Creek, WI

Farm Progress Show – Boone, IA

Husker Harvest Days – Grand Island, NE

Sunbelt Ag Expo, Moultrie, GA

 

The Ram program consists of in interior off-road track surrounded by a perimeter towing track. This allows the team to give guests two different experiences – a ride along over the technical off-road features, piloted by Gordinier Group drivers. Similar to the auto show model, drivers give product specs and explain what the truck is showing on each obstacle.

On the tow track, guests drive and tow the load while GG personnel ride shotgun, answering questions and giving pointers while the guests actually feel the truck’s power and towing capability first hand.

With this model, the consumer experience is genuine and very informative. We are looking forward to getting back to the fields in 2019!

2018 Fall Camp Jeep Season Opener at Orange County International Auto Show

October 4-7, 2018

 

Gordinier Group drivers traveled to Anaheim, California to kick off the 2018 fall auto show season at the Orange County International Auto Show.

 

Despite to warm, sunny Socal weather, Camp Jeep brought in record numbers this year! We had long lines at the Jeep track from bell-to-bell all four days and were able to leave great impressions on thousands of interested guests.

 

We were back inside the Anaheim Convention Center this year, right where all of the action is. While most of the experiential ride and drive events are located outside, Camp Jeep typically runs the proverbial table inside and this year was no different. With the redesigned 2018 Wrangler Rubicon in the rotation, guests can’t seem to resist giving the simulated off-road course a go.

Also on tap at this years OCIAS were the new 2019 Cherokee Trailhawk and Compass Trailhawk, as well as 2018 Grand Cherokee and Renegade Trailhawk models. The course featured the 18′ Jeep Mobile Mountain, Trail-Rated Pass, Breakover, Stairs and Sidehill Wedge properties. These obstacles gave guests a 5-minute thrill ride while they learned about each vehicle’s specs and what makes them best-in-class on and off of the road.

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

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