Highland, MI (248) 887-1101
Get Adobe Flash player

Gordinier Group

Ram introduces new 2019 1500 at Wisconsin Farm Tech Days

July 9-13, 2018

2018_Ram_TungstenBuzzModel_Gallery-3.jpg.image.1440

 

Guests of the 2018 Wisconsin Farm Tech Days were some of the first to get a chance to drive Ram’s all-new 2019MY 1500 trucks. With an interior that most (if not all) luxury brands will be jealous of, the new Ram was a huge hit. All show vehicles were equipped with premium trim levels (Laramie Longhorn, Limited, Limited Tungsten).

The whole lineup, including HD 2500 and 3500, were available at this show. Guests were given a choice of riding on an extreme off-road course (piloted by Gordinier Group pro drivers) or driving a truck and trailer rig around a perimeter towing track. Attendees are encouraged to participate in both experiences and many do.

2019-Ram-1500-VLP-Luxury-Tech-1-Touchscreen.jpg.image_.1440

 

Both the off-road and towing courses enjoyed great foot traffic and we ere visited by many farmers who were very enthusiastic about the new product as well as the new refresh on the horizon for the Ram HD trucks. Even a few die-hard Chevy and Ford owners were taking a hard look at the new half-ton offering. You know that if those folks are giving it a second look, Ram is really on to something with this truck!

It was another great start to the farm show season and always fun to show off new product. On to the next one…

2018 Auto Show Season Finale at New York International Auto Show

March 30- April 8, 2018

 

file2-2The unofficial auto show season finale kicked off in NYC a bit earlier this year than the norm. With the earlier show start this year came our most challenging NYIAS weather to date. Throughout the 10 outdoor activation days in Manhattan, the team experienced rain, sleet, ice, wind and even a couple of substantial snow storms.

 

Despite the often poor weather conditions this year, you can never count out the swarms of diehard New Yorkers who once again came out in record numbers to ride on the show-favorite Jeep Off-Road Course!

 

This year’s course showcased the all-new 2018 Wrangler Rubicon, along with off-road family members: Grand Cherokee Trailhawk, Cherokee Trailhawk, Compass Trailhawk, ad Renegade Trailhawk. All of these uber capable off-roaders handled the rigors of this course with ease, despite the challenging conditions.

The greater Denver area was also treated to the Camp Jeep experience while the NYIAS event was running. The Mile-High City experienced more favorable weather, although it’s Camp Jeep track was housed indoors at the Denver Convention Center.

As the excitement of the 2018 auto show season is now in the rearview mirror, Gordinier Group is already looking forward to summer programs on the horizon!

 

FoxNews Camp Jeep Video

 

Mahindra Roxor introduced to US market at 2018 Dealer Announcement Show

Picture1The brand new Mahindra Roxor was introduced to the media and dealers over a 3-day event at the San Antonio AlamoDome, and the Gordinier Group was there to build and operate the off-road course.

 

If you aren’t familiar with Mahindra, they are an enormous ($19B), Indian company, who produces a large line of vehicles overseas as well as owning a large segment of big agriculture equipment abroad and in the US. The new Roxor will create a segment all its own – something between a side-by-side and a Jeep Wrangler. At first glance, the vehicle obviously has Wrangler visual cues (Mahindra has maintained license from Willy’s since the 1940′s to build this vehicle), but with its 2.5L turbo diesel motor, manual transmission and leaf-sprung suspension (and the fact that it’s not street legal in the US), the similarities end there. What it is, is a super fun and very capable off-road only vehicle that feels very durable, well-made, and appears to be able to chug through the ugliest of trails with ease (as well as being able to tow 3,490 lbs). It seems perfect for ranch or farm use and it would be great fun on difficult off-road trails such as Rubicon and Moab. You can read more about the Roxor below.

 

Dealers and media outlets converged in San Antonio, eager to learn about the Roxor and excited to get behind the wheel. GG operators built a course in the AlamoDome parking lot that both challenged the vehicle and driver, but was still able to throughput the several hundred amped dealers. As an added challenge for the course design, all Roxor test drive units had manual transmissions (as well as 2-speed transfer cases). This can sometimes be tricky when the public is driving. Luckily, the Roxor had so much low-end torque, it was easy for novice manual drivers to crawl over the boulder pile, log tilt, side hill, and other steep obstacles created for this unique test drive.

 

Mahindra Roxor info

 

 

Camp Jeep Breaks Records at 2018 Chicago Auto Show

February 6-20, 2018

 

2018-Camp-Jeep-

The bar has been raised as the Camp Jeep daily participation record has been toppled once again, as we opened to a huge crowd of guests at the 2018 Chicago Auto Show – Camp Jeep’s Superbowl event. In fact, the previous record was topped 3 times over the 2-week span of the show. This along with the display winning the “Best in Show” award (and the Wrangler winning the most desired new production vehicle), proves that Chicago loves the Jeep brand and Camp Jeep.

To add the icing on the cake, the  Camp Jeep auto show model has recently reached a huge milestone as we drove our 2 millionth guest since the program began in 2004. What an amazing statistic!

The Gordinier Group driving team brought their A-game to the windy city this year, knowing that the huge Chicago crowds were going to be eager to experience the newly redesigned 2018 Wrangler Rubicon. The Chicago enthusiasts didn’t disappoint, running to the track each morning and patiently waiting for their trip around arguably the best indoor off-road track in existence.

Thank you Chicago for another great show!

Ram Trucks Plow Through 2018 World Agriculture Show

February 13-15, 2018

 

wag 2Ram Trucks had a lot to offer guests of the World’s Largest Agriculture Show, in Tulare, California.

Not only did Ram bring two of the new 2019 1500 DT models for display, but they also offered 2 experiential opportunities – an off-road ride and a towing drive where guests could get behind the wheel to really feel Ram’s towing capabilities. In fact, the headliner of the tow fleet at World Ag Show was a 3500 Limited dually, with the 6.7 Cummins turbo diesel and max tow package. It’s hard to imagine a more capable tow rig. This one was saddled with a Big Tex gooseneck trailer that held a 15,000 lb Case tractor. That sounds like a lot of weight when you factor in the extra weight of the trailer, but with a maximum towing capacity of over 30,000 lbs (and 930 lb. ft. of torque), it was an easy haul. Many guests were shocked at how easily that truck was able to tow that payload and how comfortable it felt doing it.

This year’s show had great weather many interested and enthusiastic farmers, making it a great event for Ram!

2018 Camp Jeep Tour Blasts Off in San Diego, Houston, Philadelphia

January 2018

 

The Camp Jeep auto show season is off to a hot start and continues to pick up momentum in 2018.

 

With the turn of the New Year, San Diego AS was the season opener. We had great attendance in SoCal, and nobody complained about the weather, either.

2018-jeep-wrangler-jl-red-off-roading

 

The Houston and Philadelphia shows ran concurrently, and both shows were lucky enough to debut the all-new 2018 Wrangler Rubicon. This was the first time that the public was able to experience the long-awaited new JL platform, and everyone at both locations loved it. From the totally redesigned luxury interior to the many aesthetic and functional improvements on the exterior and powertrain, it was clear that Jeep fans were impressed.

The new beast ate up the extreme off-road course and we look forward to logging many more miles behind the wheel of the new Rubi.

Camp Jeep continues to trend upwards, as we logged yet another record-breaking attendant count in Philadelphia.

 

These 3 shows were a great warmup for the upcoming Chicago Auto Show – the premier Camp Jeep event of the year. If the first impressions of the new Wrangler were an indication of the excitement that Jeep fans have for this vehicle, Gordinier Group drivers will have their hands full with the huge numbers that we will see in the windy city. We are looking forward to the challenge!

Here is a short video from Philadelphia:

 

Jeep Snow Patrol Swarms Aspen at 2018 Winter X-Games

January 26-29 2018

 

jeep shadesThe big news for Jeep at the X-Games this year was the addition of the all-new 2018 Wrangler Rubicon to the very popular shuttle fleet.

 

Located 160 miles southwest of Denver, the 23rd  Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.

 

Jeep offered event guests, athletes, and VIPs the opportunity experience the 2018 vehicle lineup while traveling from downtown Aspen to the mountain venue and back. 10 shuttle vehicles were used, consisting of a mix of the new 2018 Wrangler JL, Grand Cherokee, Compass, and Cherokee vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.

The free shuttle service is always a hit in Aspen (as well as a GG staff favorite), particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town. Once guests register with us the first time, their Jeep X-Games “lift ticket” is simply scanned in the vehicle to track their usage each time they ride.

Gordinier Group 2017 Auto Show Wrap Up

IMG_2143

 

The Gordinier Group was fortunate to have another busy year of auto shows in 2017. Several shows (Chicago, Cleveland, Houston) hosted both programs simultaneously!

 

The bar continues to be set higher each year and the Camp Jeep and Ram Truck Territory programs continue to exceed all expectations (and throughput goals) while giving best-in-class in-vehicle experiences to the guests that line up at the shows.

 

We wouldn’t be where we are today without the dedication that our professional drivers bring to each show. Without their fortitude, willingness to adapt, and preparation, we would not be able to boast this high rate of success as well as a perfect safety record.

 

We would also like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles of 2017 in the many opportunities listed below:

 

Jeep

  • San Diego Auto Show – San Diego, CA: 12/28/16 – 1/3/17
  • Philadelphia Auto Show – Philadelphia, PA: 1/26 – 2/6
  • Chicago Auto Show – Chicago, IL: 2/7- 2/21
  • Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
  • Twin Cities Auto Show – Minneapolis, MN: 3/10 – 3/20
  • Denver Auto Show – Denver, CO: 4/4 – 4/10
  • Houston Auto Show – Houston, TX: 4/4 – 4/10
  • New York International Auto Show – New York, NY: 4/11 – 4/24
  • Orange County Auto Show – Anaheim, CA: 9/27 – 10/2
  • Central Florida Auto Show – Orlando, FL: 11/22 – 11/27

Ram

  • Chicago Auto Show – Chicago, IL: 2/7- 2/21
  • Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
  • Dallas Auto Show – Dallas, TX: 3/21 – 3/27
  • Houston Auto Show – Houston, TX: 4/4 – 4/10

Other

  • Chicago Auto Show – Chicago, IL: 2/7 – 2/21 (Dodge, Chrysler, Fiat,)

Gordinier Group hits the road again in 2017 with the Harley Davidson Motor Company

hd18_1The Gordinier Group partnered up once again with one of the most iconic brands in the world – the Harley Davidson Motor Company. After several years touring with HD in support of the LiveWire electric motorcycle and in support of the Rushmore/Milwaukee 8 launch initiatives, we teamed up again in 2017/18 to tour the country and bring the brand to the people.

This year, GG supported the HD tour in 3 different capacities:

  • Set up/dismantle/management of the HD promo trailer at rider events
  • VIP ride program
  • Setup/dismantle/management of the HD promo trailer at NHRA and flat track races as well as IMS events (with Emcee duties)

Along with HD trailer set up and dismantle management and events around the country (such as Sturgis, Milwaukee Rally, Laughlin, etc), GG handled the logistics, route planning and leading of a VIP ride program. In this program, GG managers identified and vetted event attendees that were in the purchase funnel but needed a little nudge before being ready to buy. These 10  VIP guests were allowed to take their preferred Milwaukee 8-equipped bike for an exclusive, personalized 150+ mile group ride, led by a GG manager. These rides took place on a pre-planned scenic route, including a lunch stop at a favorite local watering hole. Riders were encouraged to swap bikes along the way and were able to spend an extended amount of time really getting to know the bike that they were interested in. The feedback from the program was phenomenal! We were shocked by how many VIP riders immediately purchased motorcycles within days (or sometimes hours) of their ride!

2017 Toledo Assembly Complex (TAC) – Jeep Immersion

TAC1

Gordinier Group teamed up with longtime partner George P. Johnson to deliver a 7-week program at TAC – the birthplace of the modern Jeep Wrangler.

 

In an effort to boost morale at the plant, the Jeep Immersion at TAC was designed to give employees an opportunity to grow their enthusiasm for the brand. Employees from each department in the plant spent a full day learning about Jeep history, participating in team-building activities and ultimately driving the vehicles that they build on a challenging off-road course.

 

Gordinier Group was charged with designing and constructing the off-road courses and providing drivers and safety spotters to operate them. We developed two courses – an extreme ‘Rubicon Only’ course that our drivers took passengers on as well as a ‘Trail Rated’ course that was driven by the employees with our spotters on hand to help them to navigate the course.

We came into this event with the experience earned last summer at the Jefferson North Assembly Plant (JNAP) Jeep Immersion under our belt. The timing and logistics of getting over 100 employees safely through both courses each day had been dialed in, and guests LOVED the experience. Participants used off-road driving lessons given by GG drivers on the Rubicon course to pilot their Wranglers through the Trail Rated course without incident.

Activating an event in Toledo at the home of the Wrangler was a special opportunity for our drivers, who are all die-hard Wrangler fans. It didn’t go unnoticed that just a few feet away, 2018 Wrangler JLs were rolling off of the line… Exciting times for Jeep fans!

 

Below you will dfin a couple of clips that appeared on local Toledo media sites:

 

Toledo Blade article and videos

 

ABC 13 article and video

 

WTOL 11 video

 

FCA blog article and video

 

TAC2

 

 

 

 

 

 

TAC3

 

 

 

 

 

2017 Ram Farm Tour wraps up at SunBelt Ag Expo

IMG_6853The 2017 Ram Farm Show Tour tallied it’s 5th and final summer show at the SunBelt Ag Show in Moultrie, GA.

This year’s tour recorded stops at:

  • World Agriculture Expo, Tulare CA (February 13-17)
  • Wisconsin Farm Technology Days – Kewaunee, WI (July 11-13)
  • Farm Progress Show – Decatur, IL (August 29-31)
  • Husker Harvest Days – Grand Island, NE (September 12-14)
  • SunBelt Ag Expo – Moultrie, GA (October 17-19)

Of all 5 farm shows in 2017, there was only 1 day that we were unable to drive due to inclement weather – this must be a record!

With friendly weather and the best light and heavy-duty truck lineup in the market, the Ram ride+drive tracks were busier than ever this year. As the focus has been shifting more towards the towing/hauling capability of these trucks, our courses have changed to accommodate more demand there. We still offer an off-road ride course at all shows, but have also added an experiential towing portion to the drive, where guests can get behind the wheel of a 1500, 2500 or 3500 and actually pull a trailer to feel the power, torque and load -handling. Of course, the crowd favorite is the 3500 6.7L Cummins High Output w/max tow that is pulling 30,000 lbs worth of a Case backhoe on a Big Tex gooseneck trailer. How’s that for real-life experience?

Gordinier Group builds off-road test drive course at Jim Glover Jeep Dealership in OK

IMG_4208

 

Gordinier Group’s off-road course-building entity, Dirt Designs, headed to Owasso, Oklahoma to design and construct a test drive track at the new Jim Glover Chrysler Dodge Jeep Ram Fiat Dealership. 

Providing a controlled track that specifically demonstrates Trail Rated attributes (such as traction, articulation, maneuverability, and ground clearance) flat-out works for a Jeep dealership. What better sales tool can you ask for, then to be able to take potential buyers out to show them what a Jeep vehicle can actually do? Furthermore, many Jeep customers (and also owners) aren’t familiar with how to engage such features as Hill Descent Control, Electronic-Locking Axles, Sway-Bar Disconnect, Selec Terrain, and Selec Speed. With each course build, Gordinier Group/Dirt Designs bakes in a day of staff training so that we can get the dealership sales crew up to speed on how to properly/safely drive and instruct drivers in an off-road setting.

 

Dirt Designs typically designs custom dealership courses to accommodate the entire Jeep lineup, including Wrangler, Grand Cherokee, Cherokee, Renegade, and Compass. The Jim Glover track has a couple of bonus ‘Rubicon Only’ turn-offs for the guests interested in Wrangler Rubicon (and pushing the limits a bit).

 

 

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

News & Events Archive