Highland, MI (248) 887-1101
Get Adobe Flash player

Gordinier Group

2017 Toledo Assembly Complex (TAC) – Jeep Immersion

TAC1

Gordinier Group teamed up with longtime partner George P. Johnson to deliver a 7-week program at TAC – the birthplace of the modern Jeep Wrangler.

 

In an effort to boost morale at the plant, the Jeep Immersion at TAC was designed to give employees an opportunity to grow their enthusiasm for the brand. Employees from each department in the plant spent a full day learning about Jeep history, participating in team-building activities and ultimately driving the vehicles that they build on a challenging off-road course.

 

Gordinier Group was charged with designing and constructing the off-road courses and providing drivers and safety spotters to operate them. We developed two courses – an extreme ‘Rubicon Only’ course that our drivers took passengers on as well as a ‘Trail Rated’ course that was driven by the employees with our spotters on hand to help them to navigate the course.

We came into this event with the experience earned last summer at the Jefferson North Assembly Plant (JNAP) Jeep Immersion under our belt. The timing and logistics of getting over 100 employees safely through both courses each day had been dialed in, and guests LOVED the experience. Participants used off-road driving lessons given by GG drivers on the Rubicon course to pilot their Wranglers through the Trail Rated course without incident.

Activating an event in Toledo at the home of the Wrangler was a special opportunity for our drivers, who are all die-hard Wrangler fans. It didn’t go unnoticed that just a few feet away, 2018 Wrangler JLs were rolling off of the line… Exciting times for Jeep fans!

 

Below you will dfin a couple of clips that appeared on local Toledo media sites:

 

Toledo Blade article and videos

 

ABC 13 article and video

 

WTOL 11 video

 

TAC2

 

 

 

 

 

 

TAC3

 

 

 

 

 

2017 Ram Farm Tour wraps up at SunBelt Ag Expo

IMG_6853The 2017 Ram Farm Show Tour tallied it’s 4th and final summer show at the SunBelt Ag Show in Moultrie, GA.

This year’s tour recorded stops at:

  • Wisconsin Farm Technology Days – Kewaunee, WI (July 11-13)
  • Farm Progress Show – Decatur, IL (August 29-31)
  • Husker Harvest Days – Grand Island, NE (September 12-14)
  • SunBelt Ag Expo – Moultrie, GA (October 17-19)

Of all 4 farm shows in 2017, there was only 1 day that we were unable to drive due to inclement weather – this must be a record!

With friendly weather and the best light and heavy-duty truck lineup in the market, the Ram ride+drive tracks were busier than ever this year. As the focus has been shifting more towards the towing/hauling capability of these trucks, our courses have changed to accommodate more demand there. We still offer an off-road ride course at all shows, but have also added an experiential towing portion to the drive, where guests can get behind the wheel of a 1500, 2500 or 3500 and actually pull a trailer to feel the power, torque and load -handling. Of course, the crowd favorite is the 3500 6.7L Cummins High Output w/max tow that is pulling 30,000 lbs worth of a Case backhoe on a Big Tex gooseneck trailer. How’s that for real-life experience?

Gordinier Group builds off-road test drive course at Jim Glover Jeep Dealership in OK

IMG_4208

 

Gordinier Group’s off-road course-building entity, Dirt Designs, headed to Owasso, Oklahoma to design and construct a test drive track at the new Jim Glover Chrysler Dodge Jeep Ram Fiat Dealership. 

Providing a controlled track that specifically demonstrates Trail Rated attributes (such as traction, articulation, maneuverability, and ground clearance) flat-out works for a Jeep dealership. What better sales tool can you ask for, then to be able to take potential buyers out to show them what a Jeep vehicle can actually do? Furthermore, many Jeep customers (and also owners) aren’t familiar with how to engage such features as Hill Descent Control, Electronic-Locking Axles, Sway-Bar Disconnect, Selec Terrain, and Selec Speed. With each course build, Gordinier Group/Dirt Designs bakes in a day of staff training so that we can get the dealership sales crew up to speed on how to properly/safely drive and instruct drivers in an off-road setting.

 

Dirt Designs typically designs custom dealership courses to accommodate the entire Jeep lineup, including Wrangler, Grand Cherokee, Cherokee, Renegade, and Compass. The Jim Glover track has a couple of bonus ‘Rubicon Only’ turn-offs for the guests interested in Wrangler Rubicon (and pushing the limits a bit).

 

 

2017 FCA Fleet Preview at Motor City Casino

June 5-7

l-dsc-0850Fiat-Chrysler Automobiles hosted 250 of its top fleet customers and others at its national fleet preview at the Motor City Casino in Detroit.

Attendees listened to a presentation of the lineup and were able to ride along in the vehicles with Gordinier Group drivers. This was a special opportunity – not only was the Camp Jeep mobile off-road course on site (stocked with new Jeep Compass), but there was also a street drive featuring rides in Dodge Hellcat Charger/Challenger, Alfa Romeo Giulia Quadrifoglio and the rest of the FCA lineup. It’s not every day that event guests get to take a ride in vehicles boasting 707 horsepower (and 200+ mph top speed)!

Gordinier Group Product Specialists were also on tap to socialize the new Pacifica minivan and PHEV hybrid.

All in all, this was a fun event for both fleet guests and GG drivers alike.

 

* Images courtesy of FCA Media

Pacifica - FCA Fleet Preview

Pacifica – FCA Fleet Preview

Alfa Romeo Giulia - FCA Fleet Preview

Alfa Romeo Giulia – FCA Fleet Preview

Pacifica - FCA Fleet Preview

Pacifica – FCA Fleet Preview

Jeep Compass, staircase - FCA Fleet Preview

Jeep Compass, staircase – FCA Fleet Preview

Jeep Compass, staircase - FCA Fleet Preview

Jeep Compass, staircase – FCA Fleet Preview

Jeep Compass, Mtn - FCA Fleet Preview

Jeep Compass, Mtn – FCA Fleet Preview

Jeep Compass, breakover - FCA Fleet Preview

Jeep Compass, breakover – FCA Fleet Preview

Jeep Compass, Mtn - FCA Fleet Preview

Jeep Compass, Mtn – FCA Fleet Preview

2017 NYIAS Camp Jeep Track Debuts All-New MY17 Jeep Compass

April 14-23

New Compass - 2017 NYIAS

New Compass – 2017 NYIAS

Guests of the 2017 New York International Auto Show Camp Jeep track were treated to a special treat this year, getting the opportunity to ride in the all-new 2017 Jeep Compass before it was available to the public.

 

The new Compass has been redesigned from the ground up, to combine Jeep’s unsurpassed 4×4 capabilities, with outstanding on-road driving dynamics and fuel-efficient powertrains. The Camp Jeep track featured Trailhawk Compass models, featuring the 2.4L Tigershark engine, mated to Jeep’s 9-speed automatic transmission. The new Compass had no problem conquering the 35-degree climb on the 18′ Jeep Mountain (or any of the other extreme course obstacles for that matter).

 

The Compass Trailhawks were joined on track at NYIAS by the usual off-road dawgs – Wrangler Rubicon, Grand Cherokee Trailhawk, Cherokee Trailhawk, and Renegade Trailhawk.

As usual, the NYIAS show delivered, setting new attendance records at Camp Jeep.

Another great finale for the end of the 2017 winter auto show season.

 

IMG_2365 IMG_2364 IMG_2370 IMG_2379 IMG_2372

New “Ram Truck Territory” rolls out alongside Camp Jeep and City Drive at 2017 CAS

EP-170208838

 

2017 was a monumental year for FCA experiential marketing at the Chicago Auto Show! Not only did the automaker roll out a gigantic new build for Ram called the Ram Truck Territory (built by partner George P. Johnson Co.), but it also offered guests the ultra-popular Camp Jeep track and the City Drive, a showcase of FCA’s Dodge, Chrysler, and Fiat brands.

All 3 of these tracks gave guests the opportunity to ride in the newest vehicles offered by FCA, with Gordinier Group drivers behind the wheel. Tasked with delivering detailed information about each vehicle while piloting guests up over and through technical obstacles, the GG drivers made countless positive impressions on CAS guests. All 3 tracks operated at full capacity, bell-to-bell, for 10 days, setting a new record for registered guests at an auto show ride and drive.

 

 

Below, you will see a brief time-lapse video from a static location on each of the 3 tracks:

 

Ram Truck Territory-

This track consisted of specific turn-offs for each model Ram truck: a load-leveling demo for 1500, torque-wall pull for 2500 and max weight towing demo for 3500.

 

 

Camp Jeep -

The  Camp Jeep track is always a crowd favorite in Chicago. THis is no surprise, given the infusion of massive amounts of organic material (dirt, boulders, mulch) infused alongside the mobile properties that make Camp Jeep a thrilling ride that shows off the brand’s off-road prowess. The track features an 18-foot tall, pass-through mountain, staircase, Trail Rated pass, side-hill traverse, breakover and several other challenging obstacles.

 

 

City Drive -

The 2017 CAS City Drive track gave customers the chance to experience a ride in 2017 FCA vehicles such as:  Chrysler 300 and Pacifica, Dodge Charger and Challenger, or Fiat 500 and Spider 124. The track featured an ambient sound zone, Pacifica walkaround lab, vehicle info center, ad everyone’s favorite, the acceleration/braking strip,

2017 X-Games Jeep Shuttle

January 26-29, 2017
Picture1

 

The 21st  Annual Winter X-Games came back to Aspen, CO for 2017. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.

Jeep offered event guests, athletes, and VIPs the opportunity experience the 2017 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee vehicles.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2017!

 

 

2016 Boy Scout Rendezvous – Jeep Trail

September 24, 2016
img_0840

 

The Great Lakes Boy Scout Rendezvous took place in Willow Metropark, located south of Detroit Metro Airport in New Boston, MI . More than 8,000 Boy Scouts, Girl Scouts, and their families spent the weekend inside the park, camping and participating in the many outdoor activities hosted at the event.

 

Jeep offered event guests the opportunity to experience the 2016 vehicle lineup while riding through the picturesque park on an exciting off-road trail. Eight vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee and Renegade. Consumer data was collected on tablets and rides were given by Gordinier Group trained off-road drivers, who provided product information and tips for safe, land-conscious off-road driving.

 

 

The off-road trail featured tight, wooded trails with several challenging ascents, descents, and off-camber turns.

All in all, this was a great event, where many lasting impressions were made.

FCA/UAW World Class Manufacturing Academy – JNAP Employee Jeep Immersion

July – August 2016

img_0616

In an effort to improve morale and productivity at the Jefferson North Assembly Plant (JNAP) in Detroit, MI , Fiat Chrysler Automobiles and UAW started a program to give employees a different perspective about the Jeep Brand. By inviting all plant employees to the FCA World Class Manufacturing Academy (WCMA).

 

All plant employees were invited to the FCA World Class Manufacturing Academy (WCMA), to spend the day partaking in team building activities. After spending time in a classroom setting, JNAP guests were brought outside and given the opportunity to drive the Jeep vehicles that they spend their days assembling.

 

The driving portion was divided into 3 groups – an on-road drive, a full lineup Jeep Trail-Rated off-road drive, and an extreme Jeep Rubicon off-road ride.

The off-road tracks were built by Gordinier Group/Dirt Designs and featured challenging obstacles for the Trial Rated track and downright severe features on the Rubicon track, which actually pushed the limits of the Rubicon Wrangler’s capability.

 

 

 

This program ran for 6 days/week and we were able to give all plant employees an opportunity to learn more about the vehicles that they build, not to mention learning a bit about proper off-road driving (from Gordinier Group drivers), and having a lot of fun and thrills along the way!

 

Gordinier Group Heads to Panama City Beach, Florida for Inaugural Jeepin’ Beach Jam

May 11-15 2016

jbj-oh3

 

When Gordinier Group was asked to be a part of the first annual Jeepin’ Beach Jam in Panama City Beach, Florida, it was a no-brainer.

 

JBJ promoters and founders Mark Hess and Matt McKenzie of JBJ Productions reached out to GG  looking for an event partner to design, build and operate an off-road course adjacent to the event site, to be used by Jeep guests in their own vehicles during the event.

 

 

With the obvious challenge of creating challenging obstacles in sandy soil – both for stock Jeeps and heavily modified Jeeps – GG took on the task.

We trucked in topsoil, logs, and rock and went to work, creatively using the vast space that we were given to build a unique course that had something for everyone (including a new Renegade owner who was able to navigate parts of the course that Wranglers needed to be winched from).

The inaugural event drew over 1,000 Jeeps – a great turnout for a first-time gig. We hope to be back in 2017 to build on the success of this unique and growing event!

Here is a description of the event and activities that appeared in Four Wheeler magazine.

Overhead pics courtesy of Sky Pro Imaging.

2016 Ram Party for a Cause at Academy of Country Music Awards, Las Vegas

April 1-3, 2016

img_2014

 

Ram Trucks once again rolled out the red carpet for guests of the Academy of Country Music Awards Party for a Cause participants.

 

As a warm up for the ACM Awards, PFAC has turned into it’s own premier, 3-day event and Ram was the gold sponsor for 2016. PFAC boasted performances by the likes of Carrie Underwood, Dierks Bentley, Kenny Chesney, Lee Brice and other top acts. What’s more, the event raised over $500,000 for various charities.

 

For Gordinier Group, this event is an opportunity for our drivers to give exposure to the full lineup of Ram trucks – from the 2016 1500 Laramie Limited, to the 2016 Ram 3500 Laramie Longhorn. The 5.7L Hemi, 6.4L Hemi. 3.0L EcoDiesel and 6.7L Cummins Diesel were all represented in our fleet of test ride trucks. We even had a 2017 Power Wagon on display.

GG drivers drove guests on an exciting, closed-course off-road track featuring obstacles such as berms, moguls, culverts, logs and a mobile mountain. During the experience, drivers described best-in-class features and benefits, as well as giving an overview of what is dynamically happening with the vehicle as it conquers each obstacle. With the thousands of people attending PFAC, this was a great way for Ram to engage with one of their most desirable marketing demographics.

2016 Camp Jeep Auto Show Season Unofficially Rolls Out at OC Auto Show

 

2015 OCIAS 3

OCIAS in full swing with Disnneyland fireworks in the sky

 

While 2016 is still down the road a bit, the Orange County International Auto Show Camp Jeep is our unofficial kick off to the 2016 auto show season.

After a very busy summer with Ram Truck, Acura and Harley Davidson, Gordinier Group drivers changed gears and got back into their Jeeps – where most of our pro drivers got their start.

There were some concerns with our location in Anaheim this year (we were behind the hall instead of inside), but the Anaheim crowds were good to us once again, as Camp Jeep once again eclipsed the previous years’ metrics.

After OCIAS, the team will head south to the Miami International Auto Show. The ‘pre-season’ then closes out at Orlando, FL at the Central Florida International Auto Show, followed by the 2016 season opener – the San Diego International Auto Show.

 

 

 

Orange County International Auto Show – October 15-18

Miami International Auto Show – November 6-15

Central Florida International Auto Show – November 25-30

San Diego International Auto Show  -December 31 – January 3

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

News & Events Archive