The Harley Davidson Project LiveWire Tour #PROJECTLIVEWIRE is back on the road in 2015, and what better place to kick off the tour than Sin City?
Project Livewire brings 13 of HD’s new prototype electric sport motorcycle to venues across the US and Canada, giving consumers an opportunity to test ride this incredible machine. The feedback gathered from these lucky riders will help HD to determine exactly what the riders like/dislike about it and whether there is enough interest to bring this engineering feat to the market.
What an amazing experience for the riders and fans of this American brand – not only can people ride the bike on the street, but their opinions and feedback can help to shape the future of the brand. Pretty cool idea.
CycleWorld did a nice write-up of what it is like to ride the LiveWire here.
The tour began on May 1 at Las Vegas Harley Davidson, kicking off to an enthusiastic LV crowd. There were no shortage of guests in the city, as we shared the weekend with attendees of the Mayweather v. Pacquiao fight, Las Vegas Supercross and the Premier of Marvel’s The Avengers: Age of Ultron.
Speaking of the Avengers, the actual HD Street 750 motorcycle ridden by Captain America is part of our traveling display this year.
The tour heads to Chandler, Arizona next, then on to British Columbia. Stay tuned for more info…
June 15 – December 24
Gordinier Group was hired by a trusted partner and client, G7 Entertainment Marketing, to help with the operation of a 6-month national tour to promote the new Harley Davidson LiveWire electric motorcycle.
With East and West Coast teams, the LiveWire tour will be blanketing the country, introducing Harley fans to this wild new bike.
Take a look at this article on theverge,com, from the last east coast tour stop in NYC: http://www.theverge.com/2014/6/24/5837642/riding-project-livewire-harley-davidson-first-electric-motorcycle
Below are a couple of pictures of Gordinier Group Road Manager, Sergio, helping event guests with the LiveWire. Pictures courtesy of TheVerge.com