This is the clients way of reaching potential customers in every demographic across the country. This is a good way to bring the product to the consumer and get them in your vehicle.
April 20, 2016
The Project Rushmore Tour showcases new premium features within the HD touring bike lineup, including enhanced lighting, improved luggage system, engine mods and better braking. Read more about Rushmore here: Project Rushmore
The tour left our client’s (G7 Entertainment Marketing) facility and kicked off the first event in Leesburg, FL, Leesburg Bikefest, to a welcoming crowd of HD fanatics. Guests happily spent plenty of time on our event footprint, learning about the new motorcycles and interacting with display properties.
Along with our duties in setting up, training temporary staff and operating these events, GG also heads up special VIP rides at selected sites. These rides allow in-market guests to take a 120+ group ride on a new Rushmore bike in order to gain more familiarity with the machine. The VIP ride is a premium, guided experience that includes lunch and a local favorite restaurant, a pre-planned, scenic ride route and provides an opportunity for riders to switch bikes partway through. This has been a very valuable tool for HD, converting many potential buyers into sales.
Next stop is Laughlin, Nevada 4/26 – 5/1, where the Project Rushmore Tour will visit the Laughlin River Run motorcycle rally.
After Laughlin, look for HD Project Rushmore events at:
- Ohio Bike Week- Sandusky, OH: 5/25 – 6/5
- Laconia – Laconia, NH: 6/11 – 6/19
- Thunder in the Valley – Johnstown, PA: 6/23 – 6/27
- Gettysburg Bike Week – Gettysburg, PA: 7/5 – 7/11
- Muskegon Bike Time – Muskegon, MI: 7/1 – 7/17
- Sturgis – Sturgis, SD: 8/4 – 8/14
- Milwaukee Rally – Milwaukee, WI: 8/30 – 9/6
- Tomahawk Open House – Tomahawk, WI: 9/14 – 9/18
- Bikes Blues & BBQ – Fayetteville, AR: 9/19 – 9/25
- BiketoberFest - Daytona Beach, FL: 10/11 – 10/17
- Lonestar Rally – Galveston, TX: 11/1 – 11/7
- Long Beach IMS – Long Beach, CA: 11/17 – 11/21
- LA Auto Show – Los Angeles, CA: 11/14 – 11/29
In 2016, Ram did just that. By bringing the Ram Truck Territory Ride & Drive to the 5 biggest agriculture shows (and letting them drive and ride in the trucks), Ram delivered many important impressions on buyers. This year’s ag show list included:
- World Agriculture Expo – Tulare, CA: 2/8 – 2/12/16
- Wisconsin Farm Technology Days – Zenda, WI: 7/18 – 7/22/16
- Farm Progress Show – Boone, IA: 8/28 – 9/2/16
- Husker Harvest Days – Grand Island, NE: 9/12 – 9/16/16
- Sunbelt Ag Expo – Moultrie, GA: 10/17- 10/21/16
Luckily, the ag events weren’t plagued with rain this year as they were in 2015. In fact, of all of the event days in this year’s tour, only part of one day was lost to foul weather conditions.
The new format for these events has Gordinier Group drivers piloting the trucks on the interior, off-road track. GG drivers tackle the precision driving on the off-road obstacles while delivering information – specs, features, and why buys – to the passenger guests.
Meanwhile, 3 tow vehicles circle the perimeter of the space, giving guests the opportunity to get behind the wheel of a tow rig to experience Ram’s best in class towing prowess. Guests chose between a 3500 dually with a gooseneck trailer (loaded with Case farm equipment), a 2500 pulling a horse trailer full of hay, or a 1500 with trailer loaded with a side-by-side or personal watercraft. In this situation, GG drivers ride shotgun, giving towing tips and product details.
Together, these two tracks give guests a nice picture of what the trucks are capable of doing in practical situations.
Another successful Ram summer ride and drive series has sadly come to an end. The 2015 rodeo and farm show tours saw the best weather and more importantly, the best crowds that we have experienced to date.
This year, both tours saw the addition of the 2015 Ram 1500 EcoDiesel, which was a great addition to the drive fleet! Guests were amazed by the torque, lack of typical diesel noise, and the amazing fuel economy (up to 29 mpg).
As the Ram Trucks brand continues to build momentum and win market share, we continue to see (and welcome) increased interest and participation in the ride and drive events.
Hats off to Ram on another great season!
Cheyenne Frontier Days – Cheyenne, WY
Colorado State Fair – Pueblo, CO
Oklahoma State Fair – Oklahoma City, OK
Heart O’ Texas Fair – Waco TX
Farm Show Tour:
Wisconsin Farm Tech Days – Madison, WI
Farm Progress – Decatur, IL
Husker Harvest Days – Grand Island, NE
Sunbelt Expo – Moultrie, GA
The Harley Davidson Project LiveWire Tour #PROJECTLIVEWIRE is back on the road in 2015, and what better place to kick off the tour than Sin City?
Project Livewire brings 13 of HD’s new prototype electric sport motorcycle to venues across the US and Canada, giving consumers an opportunity to test ride this incredible machine. The feedback gathered from these lucky riders will help HD to determine exactly what the riders like/dislike about it and whether there is enough interest to bring this engineering feat to the market.
What an amazing experience for the riders and fans of this American brand – not only can people ride the bike on the street, but their opinions and feedback can help to shape the future of the brand. Pretty cool idea.
CycleWorld did a nice write-up of what it is like to ride the LiveWire here.
The tour began on May 1 at Las Vegas Harley Davidson, kicking off to an enthusiastic LV crowd. There were no shortage of guests in the city, as we shared the weekend with attendees of the Mayweather v. Pacquiao fight, Las Vegas Supercross and the Premier of Marvel’s The Avengers: Age of Ultron.
Speaking of the Avengers, the actual HD Street 750 motorcycle ridden by Captain America is part of our traveling display this year.
The tour heads to Chandler, Arizona next, then on to British Columbia. Stay tuned for more info…
June 15 – December 24
Gordinier Group was hired by a trusted partner and client, G7 Entertainment Marketing, to help with the operation of a 6-month national tour to promote the new Harley Davidson LiveWire electric motorcycle.
With East and West Coast teams, the LiveWire tour will be blanketing the country, introducing Harley fans to this wild new bike.
Take a look at this article on theverge,com, from the last east coast tour stop in NYC: http://www.theverge.com/2014/6/24/5837642/riding-project-livewire-harley-davidson-first-electric-motorcycle
Below are a couple of pictures of Gordinier Group Road Manager, Sergio, helping event guests with the LiveWire. Pictures courtesy of TheVerge.com
The Cherokee Effect is a traveling 10-city tour across the country, aiming to expose consumers to the new model offering test drives, an engaging scavenger hunt game, music, and a friendly, knowledgeable staff. The tour plans to stop at various festivals, art fairs, and farmer’s markets.
July – September, 2012
Gordinier Group took the Acura ILX All Access Tour on the road for the summer of 2012. With the new Acura ILX compact sedan fresh off the assembly line, GG partnered with ES3 and Autoweek to bring this sporty vehicle to the masses. With (3) 4-cyclinder powertrain options (2.0L, 2.4L and hybrid), buyer’s have plenty of options. The 2.4L with 6-speed manual transmission provides an inspiring driving experience and is the perfect introduction into the “junior luxury” category.
GG trooped this program across the country – from Los Angeles to San Francisco, Chicago to NYC, and wrapped up in Philadelphia. This invitation-only event consisted of an upscale lunch (created by chefs onsite), interactive displays/gaming, climate-controlled tenting, and of course test drives. The event featured a closed-course performance drive with professional drivers as well as a street drive in each city. Each tour stop took place at well known sports venues such as Staples Center, Candlestick Park, Soldier Field, Citi Field, and Citizen’s Bank Park.
The tour had great attendance and more importantly, guests loved the experience and the vehicle. Chalk up another great tour for Gordinier Group.
The Jeep Rocks & Road Tour traveled to 16 cities across the country from July to October and wrapped up the tour with three auto shows in November and December.
It was a 3 day event that covered each business center twice. The 13 sites were strategically part of larger events such as military air shows, festivals and state fairs.
The Camp Jeep on the Road Tour was a traveling tour that visited 12 cities around the country.
This tour was designed to create owner loyalty and also used as a tool for dealer training. These were stand alone events at a variety of venues that averaged 3,000 guests per weekend.
The Chrysler Park and Ride Tour was a collaboration between Chrysler and Six Flags Amusement Parks around the country.
Local Chrysler dealers would send current customers and potential customers to the amusement park to experience the full Chrysler line up as well as enjoy the amusement park with their family.
Chrysler Pro Ski Tour (1991 – 1996)
Jeep King of the Mountain Tour (1993 – 2004)
For many years Chrysler and Jeep were large sponsors of downhill ski racing and with that sponsorship came various televised programs.
The Ford No Boundaries Tour traveled to 5 different cities from East to West coast.
The tour was a type of owner loyalty program that was also open to the public. It pulled in over 3,000 guests per weekend.