Highland, MI (248) 887-1101
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Mobile Tours

This is the clients way of reaching potential customers in every demographic across the country. This is a good way to bring the product to the consumer and get them in your vehicle.

Gordinier Group hits the road again in 2017 with the Harley Davidson Motor Company

hd18_1The Gordinier Group partnered up once again with one of the most iconic brands in the world – the Harley Davidson Motor Company. After several years touring with HD in support of the LiveWire electric motorcycle and in support of the Rushmore/Milwaukee 8 launch initiatives, we teamed up again in 2017/18 to tour the country and bring the brand to the people.

This year, GG supported the HD tour in 3 different capacities:

  • Set up/dismantle/management of the HD promo trailer at rider events
  • VIP ride program
  • Setup/dismantle/management of the HD promo trailer at NHRA and flat track races as well as IMS events (with Emcee duties)

Along with HD trailer set up and dismantle management and events around the country (such as Sturgis, Milwaukee Rally, Laughlin, etc), GG handled the logistics, route planning and leading of a VIP ride program. In this program, GG managers identified and vetted event attendees that were in the purchase funnel but needed a little nudge before being ready to buy. These 10  VIP guests were allowed to take their preferred Milwaukee 8-equipped bike for an exclusive, personalized 150+ mile group ride, led by a GG manager. These rides took place on a pre-planned scenic route, including a lunch stop at a favorite local watering hole. Riders were encouraged to swap bikes along the way and were able to spend an extended amount of time really getting to know the bike that they were interested in. The feedback from the program was phenomenal! We were shocked by how many VIP riders immediately purchased motorcycles within days (or sometimes hours) of their ride!

Harley-Davidson/GG Rolls Out 15-City 2016 Project Rushmore Tour

April 20, 2016

2016-harley-project-rushmore1The Harley Davidson Project Rushmore Tour wrapped up training and officially hit the road, heading to the first event on the schedule, Leesburg Bikefest.


The Project Rushmore Tour showcases new premium features within the  HD touring bike lineup, including enhanced lighting, improved luggage system, engine mods and better braking. Read more about Rushmore here: Project Rushmore


The tour left our client’s  (G7 Entertainment Marketing) facility and kicked off the first event in Leesburg, FL, Leesburg Bikefest, to a welcoming crowd of HD fanatics. Guests happily spent plenty of time on our event footprint, learning about the new motorcycles and interacting with display properties.


Along with our duties in setting up, training temporary staff and operating these events, GG also heads up special VIP rides at selected sites. These rides allow in-market guests to take a 120+ group ride on a new Rushmore bike in order to gain more familiarity with the machine. The VIP ride is a premium, guided experience that includes lunch and a local favorite restaurant, a pre-planned, scenic ride route and provides an opportunity for riders to switch bikes partway through. This has been a very valuable tool for HD, converting many potential buyers into sales.


Next stop is Laughlin, Nevada 4/26 – 5/1,  where the Project Rushmore Tour will visit the Laughlin River Run motorcycle rally.


After Laughlin, look for HD Project Rushmore events at:

  • Ohio Bike Week- Sandusky, OH: 5/25 – 6/5
  • Laconia – Laconia, NH: 6/11 – 6/19
  • Thunder in the Valley – Johnstown, PA: 6/23 – 6/27
  • Gettysburg Bike Week – Gettysburg, PA: 7/5 – 7/11
  • Muskegon Bike Time – Muskegon, MI:  7/1 – 7/17
  • Sturgis – Sturgis, SD: 8/4 – 8/14
  • Milwaukee Rally – Milwaukee, WI: 8/30 – 9/6
  • Tomahawk Open House – Tomahawk, WI:  9/14 – 9/18
  • Bikes Blues & BBQ – Fayetteville, AR: 9/19 – 9/25
  • BiketoberFest – Daytona Beach, FL: 10/11 – 10/17
  • Lonestar Rally – Galveston, TX: 11/1 – 11/7
  • Long Beach IMS – Long Beach, CA: 11/17 – 11/21
  • LA Auto Show – Los Angeles, CA: 11/14 – 11/29


Harley Davidson LiveWire Tour is Back for 2015!

May 1-3, 2015Harley Davidson

The Harley Davidson Project LiveWire Tour #PROJECTLIVEWIRE is back on the road in 2015, and what better place to kick off the tour than Sin City?

Gordinier Group is thrilled to be once again working for longtime partners G7 Entertainment Marketing, representing the iconic Harley Davidson brand.

Project Livewire brings 13 of HD’s new prototype electric sport motorcycle to venues across the US and Canada, giving consumers an opportunity to test ride this incredible machine. The feedback gathered from these lucky riders will help HD to determine exactly what the riders like/dislike about it and whether there is enough interest to bring this engineering feat to the market.

What an amazing experience for the riders and fans of this American brand – not only can people ride the bike on the street, but their opinions and feedback can help to shape the future of the brand. Pretty cool idea.

CycleWorld did a nice write-up of what it is like to ride the LiveWire here.

The tour began on May 1 at Las Vegas Harley Davidson, kicking off to an enthusiastic LV crowd. There were no shortage of guests in the city, as we shared the weekend with attendees of the Mayweather v. Pacquiao fight, Las Vegas Supercross and the Premier of Marvel’s The Avengers: Age of Ultron.

Speaking of the Avengers, the actual HD Street 750 motorcycle ridden by Captain America is part of our traveling display this year.

The tour heads to Chandler, Arizona next, then on to British Columbia. Stay tuned for more info…


2014 Harley Davidson Project LiveWire Tour

June 15 – December 24


Harley Davidson LiveWire

Harley Davidson LiveWire


Gordinier Group was hired by a trusted partner and client,  G7 Entertainment Marketing, to help with the operation of a 6-month national tour to promote the new Harley Davidson LiveWire electric motorcycle.

With East and West Coast teams, the LiveWire tour will be blanketing the country, introducing Harley fans to this wild new bike.

Take a look at this article on theverge,com, from the last east coast tour stop in NYC: http://www.theverge.com/2014/6/24/5837642/riding-project-livewire-harley-davidson-first-electric-motorcycle

Below are a couple of pictures of Gordinier Group Road Manager, Sergio, helping event guests with the LiveWire. Pictures courtesy of TheVerge.com




The 2013 Cherokee Effect Tour Launches to a Receptive Audience

September 2013


In one of the Jeep Brand’s most important vehicle launches to date, Gordinier Group partnered with The George P Johnson Company and Light Speed Management to bring the 2014 Cherokee to the masses.


The Cherokee Effect is a traveling 10-city tour across the country, aiming to expose consumers to the new model offering test drives, an engaging scavenger hunt game, music, and a friendly, knowledgeable staff. The tour plans to stop at various festivals, art fairs, and farmer’s markets.

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2012 Acura ILX All Access Tour

July – September, 2012


Gordinier Group took the Acura ILX All Access Tour on the road for the summer of 2012. With the new Acura ILX compact sedan fresh off the assembly line, GG partnered with ES3 and Autoweek to bring this sporty vehicle to the masses. With (3) 4-cyclinder powertrain options (2.0L, 2.4L and hybrid), buyer’s have plenty of options. The 2.4L with 6-speed manual transmission provides an inspiring driving experience and is the perfect introduction into the “junior luxury” category.


Acura ILX All-Access TourGG trooped this program across the country – from Los Angeles to San Francisco, Chicago to NYC, and wrapped up in Philadelphia. This invitation-only event consisted of an upscale lunch (created by chefs onsite), interactive displays/gaming, climate-controlled tenting, and of course test drives. The event featured a closed-course performance drive with professional drivers as well as a street drive in each city. Each tour stop took place at  well known sports venues such as Staples Center, Candlestick Park, Soldier Field, Citi Field, and Citizen’s Bank Park.


The tour had great attendance and more importantly, guests loved the experience and the vehicle. Chalk up another great tour for Gordinier Group.

Jeep Rocks and Road Tour (2010)

The Jeep Rocks & Road Tour traveled to 16 cities across the country from July to October and wrapped up the tour with three auto shows in November and December.


It was a 3 day event that covered each business center twice. The 13 sites were strategically part of larger events such as military air shows, festivals and state fairs.

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Camp Jeep on the Road Tour (2005)

The Camp Jeep on the Road Tour was a traveling tour that visited 12 cities around the country.


This tour was designed to create owner loyalty and also used as a tool for dealer training. These were stand alone events at a variety of venues that averaged 3,000 guests per weekend.


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Chrysler Park and Ride Tour (1996 – 2004)

The Chrysler Park and Ride Tour was a collaboration between Chrysler and Six Flags Amusement Parks around the country.


Local Chrysler dealers would send current customers and potential customers to the amusement park to experience the full Chrysler line up as well as enjoy the amusement park with their family.


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Chrysler & Jeep Ski Tours

Chrysler Pro Ski Tour (1991 – 1996)
Jeep King of the Mountain Tour (1993 – 2004)


For many years Chrysler and Jeep were large sponsors of downhill ski racing and with that sponsorship came various televised programs.


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Ford No Boundaries Tour (2002)

The Ford No Boundaries Tour traveled to 5 different cities from East to West coast.


The tour was a type of owner loyalty program that was also open to the public. It pulled in over 3,000 guests per weekend.


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Jeep 101 and Chrysler Proving Grounds Tour (1997 – 2000)

The Jeep 101 Tour was a traveling tour that stopped at countless cities around the country over its 5 year span. During the 5 years it continually grew due to its amazing success.


The tour had both stand alone events and joined other larger events along the way. The weekend event showcased the Jeep’s 4×4 abilities as well as other activities for the consumer.


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PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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