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2014 Ram Rodeo Test Ride Series kicks off at Cheyenne Frontier Days

7/18-27/2014

Cheyenne, WY

 

IMG_1222The summer Ram Rodeo Test Ride Tour launched to a receptive audience in Cheyenne last weekend.

Gordinier Group drivers were happy to get back into the new 2014 Ram 1500 and 2500 models and show them off to guests on the GG-built off-road course.

 

Drivers were equipped with Laramie and Laramie Longhorn trucks, so there was no shortage of features to brag to rodeo guests about. The 3/4 ton trucks sported Ram’s new 6.4L Hemi, which proved to be incredibly smooth and powerful on the track. The 1/2 ton trucks were powered by the proven Chrysler 5.7L Hemi, paired with the heralded 8-speed automatic TorqueFlight transmission.

 

With summer heating up, we look forward bringing great in-vehicle experiences to rodeo guests at the Colorado State Fair, Oklahoma State Fair, and hopefully others.

2014 American Country Music Awards – Ram Party For A Cause

April 3-5, 2014

Las Vegas, NV

 

2014 Ram 1500 emerging from the High Roller

2014 Ram 1500 emerging from the High Roller

Gordinier Group Pro Drivers were excited to be back to he ACM event for the third consecutive year.

2014 featured the best venue (and crowd of Ram riders) to date. The Party For Cause festival took over The Linq, a hot new multi-use property on the strip.

As luck would have it, the grand opening of the  High Roller (world’s largest ferris wheel), coincided with the opening of our event.

 

As everyone knows, country music and Ram trucks go well together, and this event was no exception. Armed with a fleet of 2014

Ram 1500 trucks, we gave simulated off-road rides to enthusiastic guests, Ram fans, and several ACM artists, including Randy Houser, Easton Corbin and Parmalee. Mr. Corbin and Mr. Houser both spent time at the track signing autographs as well.

Another great exposure for the Ram brand and another opportunity to show consumers why the Ram 1500 won Motor Trend ‘Truck of the Year’ again in 2014!

 

Click here to read what Truckin’ Magazine had to say about the event.

 

2014 Ram Test Ride Series – Q1

Houston Auto Show 1/22 – 1/26/14

World Agriculture Expo 2/11 – 2/13/14

Dallas Auto Show 2/19 – 2/23/14

Cleveland Auto Show 3/1 – 3/1914

Rodeo Austin 3/1 – 3/16/14

 

After winning the Motor Trend “Truck of the Year” award for the second consecutive year (for the 2014 Ram 1500 Ecodiesel), Ram trucks has upped the ante on their experiential marketing efforts. By adding additional indoor auto sh0ow tracks as well as adding outdoor shows, Ram is working hard to spread the news about how great their product is.

Gordinier Group is fortunate and proud to be on the front line of that push, as our drivers are the conduit between the brand and the consumers.

We are looking forward to our next Ram event next week at the American Country Music Awards in Las Vegas.

 

 

 

2013 National Finals Rodeo – Ram, Las Vegas NV

December 12- 14, 2013

Track overview  - image courtesy of B. Bonnell

Track overview – image courtesy of B. Bonnell

 

The Gordinier Group Ram Truck Team saddled up at the MGM Grand Casino for the last weekend of the NFR.

Guests of the event were treated to a simulated off-road track built specifically for the full line of Ram trucks present at NFR. For the second year in a row, we were able to take over the MGM valet area, with GG pro drivers behind the wheel of a dozen of the hottest 2013/2014 Ram trucks.

The biggest news at the NFR was the introduction of the 2014 Motor Trend Truck of the Year: Ram 1500 EcoDiesel to the test ride track. This was our first chance to drive this revolutionary vehicle, as it has yet to be released to dealers. We are feeling pretty lucky, being able to offer the first public rides in the 2014 Jeep Cherokee and now the 2014 Ecodiesel Ram! Continue reading

2013 Ponoka Stampede – Ram Test Drive

July 25 – August 1, 2013

Gordinier Group Pro Drivers visited the ‘Great White North’ to activate a Ram Test Drive at the Ponoka Stampede.
Located between Calgary and Edmonton , the 77th Annual Ponoka Stampede drew over 65,000 spectators and is the largest week-long Pro Rodeo in Canada.

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2013 Ram Wisconsin Farm Tech

July 9-11, 2013

 

Dallas, Wisconsin was the host town (population 256) of this year’s Wisconsin Farm Tech Days, sponsored by Ram. This annual farm show migrates through a different county in Wisconsin each summer and is attended by mostly local farmers and their families. Don’t be fooled by the description – this is a huge event, and right in Ram Truck’s demographic.

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2013 Turbo Diesel Register, Cummins Plant, IN

June 6-7, 2013

On June 6-7, more than 350 owners of Cummins-powered diesel Ram trucks congregated at the Columbus Midrange Engine Plant (CMEP) to visit the home of the birthplace of the 6.7L Turbo Dieseleir iconic engines. An owner’s group called the Turbo Diesel Register (TDR) was allowed to tour the plant, learn about the new 2013 Ram heavy duty 3500 trucks from Ram representatives and take a test drive in a 2013 Ram 3500.

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Continue reading

2013 Ram American Country Music Experience

April 5-7, 2013

The Academy of Country Music Experience enjoyed great success, following a venue change for 2013.
Gordinier Group professional drivers dusted off their cowboy boots and headed to the Orleans casino in Las Vegas to give consumers the ride of a lifetime in the new 2013 Ram 1500 trucks.

We had a mix of trim levels on hand – from the Express all the way to the pinnacle of luxury half-ton trucks – the Laramie Longhorn. The trucks were plenty capable as they were expertly piloted over a brand new, rigorous simulated off-road course (developed and built by the George P Johnson Company). The course offered a 12 foot, 30-degree mountain, roller demo, log pile, articulation ramp and 30-degree side hill.

The Ram Ride Experience and Raminator rides were a huge hit at the ACM Experience. Positioned at the entrance to an outdoor concert venue with top country acts, we had great exposure and an excellent level of participation.

Guests left the event well-informed and with a better understanding of what makes the 2013 Ram 1500 the Motor Trend “Truck of the Year”.

2013 Ram Rodeo Austin

March 9-23, 2013

Gordinier Group teamed up with Ram Rodeo once again to activate a Ram test drive at the 2013 Rodeo Austin in Texas.
With the all-new 2013 Ram 1500 on hand, the off-road track was a very popular activity among rodeo goers.
GG coach riders rode along with guests, sharing their off-road driving expertise and extensive knowledge on the the makeup and driving dynamics of the 2013 Motor Trend “Truck of the Year”.

Despite poor weather and competition with SXSW in Austin, the 2013 rodeo and test drive experienced great attendance and is always a favorite for Gordinier Group team members.

2012 National Finals Rodeo by Ram, Las Vegas NV

December 12-15 2012

It was all hands on deck as Gordinier Group headed to Sin City in December to be a part of the National Finals Rodeo, sponsored by Ram Trucks.
The valet area of the MGM Grand (the largest casino in Las Vegas) was taken over by the Ram driving experience.

This creatively designed course featured 3 totally unique Ram expeiences:
1. Off-road course – Guests rode along in 2013 Ram 1500 or 2500 Power Wagons over I-beams, rollers, culverts, mobile mountain and an acceleration/braking lane.
2. Trailer Towing – Guests experienced the unmatched towing prowess of the Ram 3500 as it pulled either a goose-neck trailer (with 14,000 lb. Case/New Holland Puma tractor), or an outfitted, bumper-pull horse trailer (provided by NRS).
3. Payload – Guests rode in a 1500 or 2500 Ram, fitted with 1,000 lb. hay bale in the bed, as it deftly maneuvered through a slalom course.

Gordinier Group professional drivers handled the driving duties while providing NFR attendees with all of the Ram product information that they could handle. This is our audience, and these cowboys/girls are some of our favorite guests!

GPJ produced an excellent video recap of the event here: RAM Vegas

2012 Oklahoma State Fair

September 13-23, 2012

This evening will wrap up the 106th annual Oklahoma State Fair at the State Fair Park in Oklahoma City. The event boasts a 435 acre landscape, a Space Needle standing 330 feet tall, over 30,000 livestock ribbons awarded and just about anything you can think of fried on a stick. Tim O’Toole, the fair’s chief executive officer, expressed, “Each year brings a new chapter in weighing tradition and pop culture.” This year that included the Ram Rodeo Series as well as the Ram Test Track, and the Gordinier Group professional drivers were thrilled to be part of the occasion.

The 2012 Ram Truck Brand line up appealed to fair attendees seeking an exciting ride, as the Ram Test Track allowed them to test 1500, 2500 and 3500 models on off-roading obstacles demonstrating Stability, Ground Clearance, Suspension, Articulation and Traction. Ram Track guests were offered a $10 gift card or the option to donate the amount to a Ram Rodeo Series charity.

Check out the local news, WFTV Channel 9′s coverage of the event HERE.

2012 Husker Harvest Days

September 11-13, 2012

Ram Test Drive

Every September since 1978 the World’s Largest Totally Irrigated Working Farm Show™ spans 1000 acres of former U.S. Army land just west of Grand Island, Nebraska. Husker Harvest Days showcases the latest technologies covering farm equipment, agriculture products and advanced cropping methods. With nearly 600 vendors, it could take several days for event guests to see all of the impressive, state-of-the art demonstrations.

Ram Test Drive

This was the second year that the Gordinier Group took to the corn fields with the Ram Truck Ride and Drive Experience, presenting the Ram Brand’s cutting-edge capabilities. Attendees were able to test drive the 2012 Ram vehicle line-up (including the 1500 Outdoorsman “Mossy Oak Edition” and the 2500 Power Wagon) over a demanding off-road driving course. Gordinier Group product specialists demonstrated the trucks’ superior handling over strenuous articulation, suspension, body strength and stability obstacles. Check out some photos below of the Gordinier Group crew connecting both huskers and farmers from all over the nation with the truck that’s going to get their job done.

Ram Test Drive

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

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