July 25 – August 1, 2013
Gordinier Group Pro Drivers visited the ‘Great White North’ to activate a Ram Test Drive at the Ponoka Stampede.
Located between Calgary and Edmonton , the 77th Annual Ponoka Stampede drew over 65,000 spectators and is the largest week-long Pro Rodeo in Canada.
July 9-11, 2013
Dallas, Wisconsin was the host town (population 256) of this year’s Wisconsin Farm Tech Days, sponsored by Ram. This annual farm show migrates through a different county in Wisconsin each summer and is attended by mostly local farmers and their families. Don’t be fooled by the description – this is a huge event, and right in Ram Truck’s demographic.
June 6-7, 2013
On June 6-7, more than 350 owners of Cummins-powered diesel Ram trucks congregated at the Columbus Midrange Engine Plant (CMEP) to visit the home of the birthplace of the 6.7L Turbo Dieseleir iconic engines. An owner’s group called the Turbo Diesel Register (TDR) was allowed to tour the plant, learn about the new 2013 Ram heavy duty 3500 trucks from Ram representatives and take a test drive in a 2013 Ram 3500.
April 5-7, 2013
The Academy of Country Music Experience enjoyed great success, following a venue change for 2013.
Gordinier Group professional drivers dusted off their cowboy boots and headed to the Orleans casino in Las Vegas to give consumers the ride of a lifetime in the new 2013 Ram 1500 trucks.
We had a mix of trim levels on hand – from the Express all the way to the pinnacle of luxury half-ton trucks – the Laramie Longhorn. The trucks were plenty capable as they were expertly piloted over a brand new, rigorous simulated off-road course (developed and built by the George P Johnson Company). The course offered a 12 foot, 30-degree mountain, roller demo, log pile, articulation ramp and 30-degree side hill.
The Ram Ride Experience and Raminator rides were a huge hit at the ACM Experience. Positioned at the entrance to an outdoor concert venue with top country acts, we had great exposure and an excellent level of participation.
Guests left the event well-informed and with a better understanding of what makes the 2013 Ram 1500 the Motor Trend “Truck of the Year”.
March 9-23, 2013
Gordinier Group teamed up with Ram Rodeo once again to activate a Ram test drive at the 2013 Rodeo Austin in Texas.
With the all-new 2013 Ram 1500 on hand, the off-road track was a very popular activity among rodeo goers.
GG coach riders rode along with guests, sharing their off-road driving expertise and extensive knowledge on the the makeup and driving dynamics of the 2013 Motor Trend “Truck of the Year”.
Despite poor weather and competition with SXSW in Austin, the 2013 rodeo and test drive experienced great attendance and is always a favorite for Gordinier Group team members.
December 12-15 2012
It was all hands on deck as Gordinier Group headed to Sin City in December to be a part of the National Finals Rodeo, sponsored by Ram Trucks.
The valet area of the MGM Grand (the largest casino in Las Vegas) was taken over by the Ram driving experience.
This creatively designed course featured 3 totally unique Ram expeiences:
1. Off-road course – Guests rode along in 2013 Ram 1500 or 2500 Power Wagons over I-beams, rollers, culverts, mobile mountain and an acceleration/braking lane.
2. Trailer Towing – Guests experienced the unmatched towing prowess of the Ram 3500 as it pulled either a goose-neck trailer (with 14,000 lb. Case/New Holland Puma tractor), or an outfitted, bumper-pull horse trailer (provided by NRS).
3. Payload – Guests rode in a 1500 or 2500 Ram, fitted with 1,000 lb. hay bale in the bed, as it deftly maneuvered through a slalom course.
Gordinier Group professional drivers handled the driving duties while providing NFR attendees with all of the Ram product information that they could handle. This is our audience, and these cowboys/girls are some of our favorite guests!
GPJ produced an excellent video recap of the event here: RAM Vegas
September 13-23, 2012
This evening will wrap up the 106th annual Oklahoma State Fair at the State Fair Park in Oklahoma City. The event boasts a 435 acre landscape, a Space Needle standing 330 feet tall, over 30,000 livestock ribbons awarded and just about anything you can think of fried on a stick. Tim O’Toole, the fair’s chief executive officer, expressed, “Each year brings a new chapter in weighing tradition and pop culture.” This year that included the Ram Rodeo Series as well as the Ram Test Track, and the Gordinier Group professional drivers were thrilled to be part of the occasion.
The 2012 Ram Truck Brand line up appealed to fair attendees seeking an exciting ride, as the Ram Test Track allowed them to test 1500, 2500 and 3500 models on off-roading obstacles demonstrating Stability, Ground Clearance, Suspension, Articulation and Traction. Ram Track guests were offered a $10 gift card or the option to donate the amount to a Ram Rodeo Series charity.
Check out the local news, WFTV Channel 9′s coverage of the event HERE.
September 11-13, 2012
Every September since 1978 the World’s Largest Totally Irrigated Working Farm Show™ spans 1000 acres of former U.S. Army land just west of Grand Island, Nebraska. Husker Harvest Days showcases the latest technologies covering farm equipment, agriculture products and advanced cropping methods. With nearly 600 vendors, it could take several days for event guests to see all of the impressive, state-of-the art demonstrations.
This was the second year that the Gordinier Group took to the corn fields with the Ram Truck Ride and Drive Experience, presenting the Ram Brand’s cutting-edge capabilities. Attendees were able to test drive the 2012 Ram vehicle line-up (including the 1500 Outdoorsman “Mossy Oak Edition” and the 2500 Power Wagon) over a demanding off-road driving course. Gordinier Group product specialists demonstrated the trucks’ superior handling over strenuous articulation, suspension, body strength and stability obstacles. Check out some photos below of the Gordinier Group crew connecting both huskers and farmers from all over the nation with the truck that’s going to get their job done.
August 10-11, 2012
The Ram Truck Brand presented this year’s Bass Pro Shops Land & Wildlife Expo, an event held at the Gaylord Opryland Nashville, Tennessee geared towards landowners, land managers and hunters alike. The two day affair was packed with activities comprised of seminars with the nation’s top experts in land conservation, wildlife management and hunting strategies. Indoor and outdoor exhibits introduced the hottest products, services, and technology for managing habitat and hunting your favorite game as well as hands on demonstrations with the top manufacturers of ATVs, archery, firearms, trucks and tractors.
The Gordinier Group Product Specialists returned to Music City for their second year at the Expo, hosting the Ram Truck ride and drive experience on an extensive 5 acre off-roading course. Land and Wildlife guests pushed the boundaries of the 2012 Ram Truck line up on obstacles exhibiting the Body Strength, Stability, Articulation, Traction and Suspension of the 1500 Big Horn, 1500 Outdoorsman and 2500 Power Wagon. Attendees also had the opportunity to complete a towing demonstration with the 3500 6.7 Cummins Turbo Diesel hauling a trailer equipped with a Case tractor. Hall Brothers Racing completed the event with Rammunition Monster Truck demonstrations daily.
Take a look at Zvents.com’s coverage of the event HERE
March 30 – April 1, 2012
The 47th ANNUAL ACADEMY OF COUNTRY MUSIC AWARDS honored the top country artists as well as up and coming musicians this past weekend, broadcasting LIVE from the MGM Grand Garden Arena in Las Vegas Sunday night. The festivities, however, extended the entire weekend as the Academy of Country Music hosted the first ever ACM EXPERIENCE. “Las Vegas is already a destination for so many country music fans and The ACM Experience is a natural extension of the Academy’s focus on bringing them the best in free, family-friendly events that promote the genre and provide additional exposure for both established acts and new artists,” said, Bob Romeo, CEO of the Academy of Country Music.
The country lifestyle event was open Friday 10-6pm, Saturday 10-9pm and Sunday 10-4pm at the Mandalay Bay Resort & Casino. In addition to live country music artists and world class BBQ vendors, the ACM Expo was held inside the Mandalay Convention Center where unique vendors displayed customized jewelry, western wear and furniture items for sale. The ACM BBQ Throwdown roped in the competitive BBQ circuit, offering a $50,000 prize and the Ram Ride and Drive outdoor test track put country fans in the seats of the new 2012 Ram 1500 trucks.
The Gordinier Group professional drivers donned their country garb and joined in the fair, demonstrating to event guests the best-in-class performance and capabilities of the 2012 Ram 1500 Express, Sport, Outdoorsman, Lone Star Big Horn® and Laramie®. The closed course included obstacles exhibiting the vehicles’ ground clearance, articulation, body strength, suspension and traction. Country music legends Zac Brown, Craig Morgan, Easton Corbin and James Wesley were some of the most enthusiastic participants.
“Ram Truck fans and country music fans are one and the same as they are cut from the same cloth of authenticity with a genuine work-hard, play-hard attitude,” said Fred Diaz, President and CEO, Ram Truck Brand, Chrysler Group LLC. “We are excited to be a part of this first-ever fan experience event at the ACM Awards and to give our mutual fans the opportunity to ride, drive and experience the most innovative lineup of full-size trucks on the market.”
Check out the Academy’s event coverage HERE.
The Country Vibe provides the whole line up on their blog post HERE.
KTNV Channel 13 covers the ACM Experience with live footageHERE.
March 9 – 24, 2012
Rodeo Austin wrapped up its 75th Anniversary on Saturday, a milestone for what has become one of Austin’s premier events, spotlighting ProRodeo events, daily concerts and a livestock showcase. The Gordinier Group was back for the Ram Test Drive’s third year in a row. This year brought exciting new obstacles to the closed course.
Rodeo guests took their pick from Ram lineup including the 1500 Longhorn, 2500 Laramie 6.7, 2500 Lone Star 6.7, 2500 Outdoorsman Hemi, 3500 Chassis Cab and 3500 Longhorn, driving through rolling hills to test the trucks’ traction, 30-degree tilts to display the vehicles’ stability and turning circles to demonstrate the turning radius. Here’s what consumers had to say about the experience:
“I never thought I could drive a truck, but it turns so easy!”
“It actually rides smoother than I expected for a truck this size!”
Ram test drivers received a $10 gift card for their participation which they were given the option to donate to the Rodeo Austin Scholarship Fund. This year, Ram worked with the volunteers at the rodeo and were thrilled to donate over $10,000 to the Rodeo Austin Scholarship Fund.
Check out all the events at Rodeo Austin HERE.
February 12-14, 2012
The 45th annual World Ag Expo was held in Tulare, CA this past weekend, boasting 1600 exhibitors and covering 2.5 million square feet of agriculturally rich San Joaquin Valley. In the midst of farm equipment, chemicals, communications, and technology exhibits, RAM build an off-roading course allowing attendees to test drive the RAM truck line up. Gordinier Group’s experienced coach riders and product specialists accompanied consumers, answering questions about the brand and providing product information as needed.