Event Management & Logistics

Highland, MI (248) 887-1101

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Gordinier Group 2017 Auto Show Wrap Up

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The Gordinier Group was fortunate to have another busy year of auto shows in 2017. Several shows (Chicago, Cleveland, Houston) hosted both programs simultaneously!

 

The bar continues to be set higher each year and the Camp Jeep and Ram Truck Territory programs continue to exceed all expectations (and throughput goals) while giving best-in-class in-vehicle experiences to the guests that line up at the shows.

 

We wouldn’t be where we are today without the dedication that our professional drivers bring to each show. Without their fortitude, willingness to adapt, and preparation, we would not be able to boast this high rate of success as well as a perfect safety record.

 

We would also like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles of 2017 in the many opportunities listed below:

 

Jeep

  • San Diego Auto Show – San Diego, CA: 12/28/16 – 1/3/17
  • Philadelphia Auto Show – Philadelphia, PA: 1/26 – 2/6
  • Chicago Auto Show – Chicago, IL: 2/7- 2/21
  • Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
  • Twin Cities Auto Show – Minneapolis, MN: 3/10 – 3/20
  • Denver Auto Show – Denver, CO: 4/4 – 4/10
  • Houston Auto Show – Houston, TX: 4/4 – 4/10
  • New York International Auto Show – New York, NY: 4/11 – 4/24
  • Orange County Auto Show – Anaheim, CA: 9/27 – 10/2
  • Central Florida Auto Show – Orlando, FL: 11/22 – 11/27

Ram

  • Chicago Auto Show – Chicago, IL: 2/7- 2/21
  • Cleveland Auto Show – Cleveland, OH: 2/23 – 3/6
  • Dallas Auto Show – Dallas, TX: 3/21 – 3/27
  • Houston Auto Show – Houston, TX: 4/4 – 4/10

Other

  • Chicago Auto Show – Chicago, IL: 2/7 – 2/21 (Dodge, Chrysler, Fiat,)

Gordinier Group hits the road again in 2017 with the Harley Davidson Motor Company

hd18_1The Gordinier Group partnered up once again with one of the most iconic brands in the world – the Harley Davidson Motor Company. After several years touring with HD in support of the LiveWire electric motorcycle and in support of the Rushmore/Milwaukee 8 launch initiatives, we teamed up again in 2017/18 to tour the country and bring the brand to the people.

This year, GG supported the HD tour in 3 different capacities:

  • Set up/dismantle/management of the HD promo trailer at rider events
  • VIP ride program
  • Setup/dismantle/management of the HD promo trailer at NHRA and flat track races as well as IMS events (with Emcee duties)

Along with HD trailer set up and dismantle management and events around the country (such as Sturgis, Milwaukee Rally, Laughlin, etc), GG handled the logistics, route planning and leading of a VIP ride program. In this program, GG managers identified and vetted event attendees that were in the purchase funnel but needed a little nudge before being ready to buy. These 10  VIP guests were allowed to take their preferred Milwaukee 8-equipped bike for an exclusive, personalized 150+ mile group ride, led by a GG manager. These rides took place on a pre-planned scenic route, including a lunch stop at a favorite local watering hole. Riders were encouraged to swap bikes along the way and were able to spend an extended amount of time really getting to know the bike that they were interested in. The feedback from the program was phenomenal! We were shocked by how many VIP riders immediately purchased motorcycles within days (or sometimes hours) of their ride!

2017 Toledo Assembly Complex (TAC) – Jeep Immersion

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Gordinier Group teamed up with longtime partner George P. Johnson to deliver a 7-week program at TAC – the birthplace of the modern Jeep Wrangler.

 

In an effort to boost morale at the plant, the Jeep Immersion at TAC was designed to give employees an opportunity to grow their enthusiasm for the brand. Employees from each department in the plant spent a full day learning about Jeep history, participating in team-building activities and ultimately driving the vehicles that they build on a challenging off-road course.

 

Gordinier Group was charged with designing and constructing the off-road courses and providing drivers and safety spotters to operate them. We developed two courses – an extreme ‘Rubicon Only’ course that our drivers took passengers on as well as a ‘Trail Rated’ course that was driven by the employees with our spotters on hand to help them to navigate the course.

We came into this event with the experience earned last summer at the Jefferson North Assembly Plant (JNAP) Jeep Immersion under our belt. The timing and logistics of getting over 100 employees safely through both courses each day had been dialed in, and guests LOVED the experience. Participants used off-road driving lessons given by GG drivers on the Rubicon course to pilot their Wranglers through the Trail Rated course without incident.

Activating an event in Toledo at the home of the Wrangler was a special opportunity for our drivers, who are all die-hard Wrangler fans. It didn’t go unnoticed that just a few feet away, 2018 Wrangler JLs were rolling off of the line… Exciting times for Jeep fans!

 

Below you will dfin a couple of clips that appeared on local Toledo media sites:

 

Toledo Blade article and videos

 

ABC 13 article and video

 

WTOL 11 video

 

FCA blog article and video

 

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TAC3

 

 

 

 

 

2017 Ram Farm Tour wraps up at SunBelt Ag Expo

IMG_6853The 2017 Ram Farm Show Tour tallied it’s 5th and final summer show at the SunBelt Ag Show in Moultrie, GA.

This year’s tour recorded stops at:

  • World Agriculture Expo, Tulare CA (February 13-17)
  • Wisconsin Farm Technology Days – Kewaunee, WI (July 11-13)
  • Farm Progress Show – Decatur, IL (August 29-31)
  • Husker Harvest Days – Grand Island, NE (September 12-14)
  • SunBelt Ag Expo – Moultrie, GA (October 17-19)

Of all 5 farm shows in 2017, there was only 1 day that we were unable to drive due to inclement weather – this must be a record!

With friendly weather and the best light and heavy-duty truck lineup in the market, the Ram ride+drive tracks were busier than ever this year. As the focus has been shifting more towards the towing/hauling capability of these trucks, our courses have changed to accommodate more demand there. We still offer an off-road ride course at all shows, but have also added an experiential towing portion to the drive, where guests can get behind the wheel of a 1500, 2500 or 3500 and actually pull a trailer to feel the power, torque and load -handling. Of course, the crowd favorite is the 3500 6.7L Cummins High Output w/max tow that is pulling 30,000 lbs worth of a Case backhoe on a Big Tex gooseneck trailer. How’s that for real-life experience?

Gordinier Group builds off-road test drive course at Jim Glover Jeep Dealership in OK

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Gordinier Group’s off-road course-building entity, Dirt Designs, headed to Owasso, Oklahoma to design and construct a test drive track at the new Jim Glover Chrysler Dodge Jeep Ram Fiat Dealership. 

Providing a controlled track that specifically demonstrates Trail Rated attributes (such as traction, articulation, maneuverability, and ground clearance) flat-out works for a Jeep dealership. What better sales tool can you ask for, then to be able to take potential buyers out to show them what a Jeep vehicle can actually do? Furthermore, many Jeep customers (and also owners) aren’t familiar with how to engage such features as Hill Descent Control, Electronic-Locking Axles, Sway-Bar Disconnect, Selec Terrain, and Selec Speed. With each course build, Gordinier Group/Dirt Designs bakes in a day of staff training so that we can get the dealership sales crew up to speed on how to properly/safely drive and instruct drivers in an off-road setting.

 

Dirt Designs typically designs custom dealership courses to accommodate the entire Jeep lineup, including Wrangler, Grand Cherokee, Cherokee, Renegade, and Compass. The Jim Glover track has a couple of bonus ‘Rubicon Only’ turn-offs for the guests interested in Wrangler Rubicon (and pushing the limits a bit).

 

 

2017 FCA Fleet Preview at Motor City Casino

June 5-7

l-dsc-0850Fiat-Chrysler Automobiles hosted 250 of its top fleet customers and others at its national fleet preview at the Motor City Casino in Detroit.

Attendees listened to a presentation of the lineup and were able to ride along in the vehicles with Gordinier Group drivers. This was a special opportunity – not only was the Camp Jeep mobile off-road course on site (stocked with new Jeep Compass), but there was also a street drive featuring rides in Dodge Hellcat Charger/Challenger, Alfa Romeo Giulia Quadrifoglio and the rest of the FCA lineup. It’s not every day that event guests get to take a ride in vehicles boasting 707 horsepower (and 200+ mph top speed)!

Gordinier Group Product Specialists were also on tap to socialize the new Pacifica minivan and PHEV hybrid.

All in all, this was a fun event for both fleet guests and GG drivers alike.

 

* Images courtesy of FCA Media

Pacifica - FCA Fleet Preview

Pacifica – FCA Fleet Preview

Alfa Romeo Giulia - FCA Fleet Preview

Alfa Romeo Giulia – FCA Fleet Preview

Pacifica - FCA Fleet Preview

Pacifica – FCA Fleet Preview

Jeep Compass, staircase - FCA Fleet Preview

Jeep Compass, staircase – FCA Fleet Preview

Jeep Compass, staircase - FCA Fleet Preview

Jeep Compass, staircase – FCA Fleet Preview

Jeep Compass, Mtn - FCA Fleet Preview

Jeep Compass, Mtn – FCA Fleet Preview

Jeep Compass, breakover - FCA Fleet Preview

Jeep Compass, breakover – FCA Fleet Preview

Jeep Compass, Mtn - FCA Fleet Preview

Jeep Compass, Mtn – FCA Fleet Preview

2017 NYIAS Camp Jeep Track Debuts All-New MY17 Jeep Compass

April 14-23

New Compass - 2017 NYIAS

New Compass – 2017 NYIAS

Guests of the 2017 New York International Auto Show Camp Jeep track were treated to a special treat this year, getting the opportunity to ride in the all-new 2017 Jeep Compass before it was available to the public.

 

The new Compass has been redesigned from the ground up, to combine Jeep’s unsurpassed 4×4 capabilities, with outstanding on-road driving dynamics and fuel-efficient powertrains. The Camp Jeep track featured Trailhawk Compass models, featuring the 2.4L Tigershark engine, mated to Jeep’s 9-speed automatic transmission. The new Compass had no problem conquering the 35-degree climb on the 18′ Jeep Mountain (or any of the other extreme course obstacles for that matter).

 

The Compass Trailhawks were joined on track at NYIAS by the usual off-road dawgs – Wrangler Rubicon, Grand Cherokee Trailhawk, Cherokee Trailhawk, and Renegade Trailhawk.

As usual, the NYIAS show delivered, setting new attendance records at Camp Jeep.

Another great finale for the end of the 2017 winter auto show season.

 

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New “Ram Truck Territory” rolls out alongside Camp Jeep and City Drive at 2017 CAS

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2017 was a monumental year for FCA experiential marketing at the Chicago Auto Show! Not only did the automaker roll out a gigantic new build for Ram called the Ram Truck Territory (built by partner George P. Johnson Co.), but it also offered guests the ultra-popular Camp Jeep track and the City Drive, a showcase of FCA’s Dodge, Chrysler, and Fiat brands.

All 3 of these tracks gave guests the opportunity to ride in the newest vehicles offered by FCA, with Gordinier Group drivers behind the wheel. Tasked with delivering detailed information about each vehicle while piloting guests up over and through technical obstacles, the GG drivers made countless positive impressions on CAS guests. All 3 tracks operated at full capacity, bell-to-bell, for 10 days, setting a new record for registered guests at an auto show ride and drive.

 

 

Below, you will see a brief time-lapse video from a static location on each of the 3 tracks:

 

Ram Truck Territory-

This track consisted of specific turn-offs for each model Ram truck: a load-leveling demo for 1500, torque-wall pull for 2500 and max weight towing demo for 3500.

 

 

Camp Jeep –

The  Camp Jeep track is always a crowd favorite in Chicago. This is no surprise, given the infusion of massive amounts of organic material (dirt, boulders, mulch) alongside the mobile properties that make Camp Jeep a thrilling ride that shows off the brand’s off-road prowess. The track features an 18-foot tall, pass-through mountain, staircase, Trail Rated pass, side-hill traverse, breakover and several other challenging obstacles.

 

 

City Drive –

The 2017 CAS City Drive track gave customers the chance to experience a ride in 2017 FCA vehicles such as Chrysler 300 and Pacifica, Dodge Charger and Challenger, or Fiat 500 and Spider 124. The track featured an ambient sound zone, Pacifica walkaround lab, vehicle info center, and everyone’s favorite, the acceleration/braking strip,

2017 X-Games Jeep Shuttle

January 26-29, 2017
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The 21st  Annual Winter X-Games came back to Aspen, CO for 2017. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.

Jeep offered event guests, athletes, and VIPs the opportunity experience the 2017 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee vehicles.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2017!

 

 

2016 Auto Show Wrap Up

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Gordinier Group drivers were blessed with another heavy season of auto shows in 2016. As the competition continues to try to emulate the Camp Jeep and Ram Truck Territory models, we continue to set the bar higher each year with bigger and better courses, improved throughput and better in-vehicle experiences.

We would like to express our thankfulness and gratitude towards our partners and clients at The George P. Johnson Company and Fiat Chrysler Automobiles for allowing us to represent the finest automobiles in the many opportunities listed below:

 

 

 

 

Jeep

  • San Diego Auto Show – San Diego, CA: 12/30/15 – 1/4/16
  • Washington Auto Show – Washington DC: 1/20 – 2/1
  • Houston Auto Show – Houston, TX: 1/26 – 2/1
  • Philadelphia Auto Show – Philadelphia, PA: 1/28 – 2/8
  • Chicago Auto Show – Chicago, IL: 2/9 – 2/22
  • Cleveland Auto Show – Cleveland, OH: 2/25 – 3/7
  • Twin Cities Auto Show – Minneapolis, MN: 3/11 – 3/21
  • Dallas Auto Show – Dallas, TX: 3/15 – 3/21
  • Denver Auto Show – Denver, CO: 3/15 – 3/21
  • New York International Auto Show – New York, NY: 3/22 – 4/4
  • South Florida Auto Show – Miami, FL: 9/9 – 9/19
  • Orange County Auto Show – Anaheim, CA: 10/5 – 10/10

 

Ram

  • Houston Auto Show – Houston, TX 1/26 – 2/1
  • Cleveland Auto Show – Cleveland, OH: 2/25 – 3/7
  • San Antonio Auto Show – San Antonio, TX: 11/8 – 11/14
  • Fort Worth Auto Show – Fort Worth, TX: 11/30 – 12/5

 

Other

  • Chicago Auto Show – Chicago, IL: 2/9 – 2/22 (Dodge, Chrysler, Fiat, SRT)

We look forward to an equally fruitful 2017!

Harley-Davidson/GG Rolls Out 15-City 2016 Project Rushmore Tour

April 20, 2016

2016-harley-project-rushmore1The Harley Davidson Project Rushmore Tour wrapped up training and officially hit the road, heading to the first event on the schedule, Leesburg Bikefest.

 

The Project Rushmore Tour showcases new premium features within the  HD touring bike lineup, including enhanced lighting, improved luggage system, engine mods and better braking. Read more about Rushmore here: Project Rushmore

 

The tour left our client’s  (G7 Entertainment Marketing) facility and kicked off the first event in Leesburg, FL, Leesburg Bikefest, to a welcoming crowd of HD fanatics. Guests happily spent plenty of time on our event footprint, learning about the new motorcycles and interacting with display properties.

 

Along with our duties in setting up, training temporary staff and operating these events, GG also heads up special VIP rides at selected sites. These rides allow in-market guests to take a 120+ group ride on a new Rushmore bike in order to gain more familiarity with the machine. The VIP ride is a premium, guided experience that includes lunch and a local favorite restaurant, a pre-planned, scenic ride route and provides an opportunity for riders to switch bikes partway through. This has been a very valuable tool for HD, converting many potential buyers into sales.

 

Next stop is Laughlin, Nevada 4/26 – 5/1,  where the Project Rushmore Tour will visit the Laughlin River Run motorcycle rally.

 

After Laughlin, look for HD Project Rushmore events at:

  • Ohio Bike Week- Sandusky, OH: 5/25 – 6/5
  • Laconia – Laconia, NH: 6/11 – 6/19
  • Thunder in the Valley – Johnstown, PA: 6/23 – 6/27
  • Gettysburg Bike Week – Gettysburg, PA: 7/5 – 7/11
  • Muskegon Bike Time – Muskegon, MI:  7/1 – 7/17
  • Sturgis – Sturgis, SD: 8/4 – 8/14
  • Milwaukee Rally – Milwaukee, WI: 8/30 – 9/6
  • Tomahawk Open House – Tomahawk, WI:  9/14 – 9/18
  • Bikes Blues & BBQ – Fayetteville, AR: 9/19 – 9/25
  • BiketoberFest – Daytona Beach, FL: 10/11 – 10/17
  • Lonestar Rally – Galveston, TX: 11/1 – 11/7
  • Long Beach IMS – Long Beach, CA: 11/17 – 11/21
  • LA Auto Show – Los Angeles, CA: 11/14 – 11/29

 

2016 Boy Scout Rendezvous – Jeep Trail

September 24, 2016
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The Great Lakes Boy Scout Rendezvous took place in Willow Metropark, located south of Detroit Metro Airport in New Boston, MI . More than 8,000 Boy Scouts, Girl Scouts, and their families spent the weekend inside the park, camping and participating in the many outdoor activities hosted at the event.

 

Jeep offered event guests the opportunity to experience the 2016 vehicle lineup while riding through the picturesque park on an exciting off-road trail. Eight vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee and Renegade. Consumer data was collected on tablets and rides were given by Gordinier Group trained off-road drivers, who provided product information and tips for safe, land-conscious off-road driving.

 

 

The off-road trail featured tight, wooded trails with several challenging ascents, descents, and off-camber turns.

All in all, this was a great event, where many lasting impressions were made.

Contact Info

GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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