Mahindra Roxor introduced to US market at 2018 Dealer Announcement Show
If you aren’t familiar with Mahindra, they are an enormous ($19B), Indian company, who produces a large line of vehicles overseas as well as owning a large segment of big agriculture equipment abroad and in the US. The new Roxor will create a segment all its own – something between a side-by-side and a Jeep Wrangler. At first glance, the vehicle obviously has Wrangler visual cues (Mahindra has maintained license from Willy’s since the 1940’s to build this vehicle), but with its 2.5L turbo diesel motor, manual transmission and leaf-sprung suspension (and the fact that it’s not street legal in the US), the similarities end there. What it is, is a super fun and very capable off-road only vehicle that feels very durable, well-made, and appears to be able to chug through the ugliest of trails with ease (as well as being able to tow 3,490 lbs). It seems perfect for ranch or farm use and it would be great fun on difficult off-road trails such as Rubicon and Moab. You can read more about the Roxor below.
Dealers and media outlets converged in San Antonio, eager to learn about the Roxor and excited to get behind the wheel. GG operators built a course in the AlamoDome parking lot that both challenged the vehicle and driver, but was still able to throughput the several hundred amped dealers. As an added challenge for the course design, all Roxor test drive units had manual transmissions (as well as 2-speed transfer cases). This can sometimes be tricky when the public is driving. Luckily, the Roxor had so much low-end torque, it was easy for novice manual drivers to crawl over the boulder pile, log tilt, side hill, and other steep obstacles created for this unique test drive.