Ram Rodeo (2010 - present)
Gordinier Group partners with Ram Rodeo to give rodeo guests the opportunity to test drive Ram Trucks in a no sales pressure atmosphere.
Guests are able to pick from the full Ram vehicle lineup with various features to get a feel for what may suit them and their needs. They are encouraged to spend as much time as desired driving the Ram Truck they are most interested in.
Services Provided:
- Manage and staff Ride and Drive
- Provide Brand Advocates in vehicles
Gordinier Group employs Brand Advocates to introduce the vehicle to the consumer and inform them of the trucks features and capabilities.