Archive for January 2012
2012 Winter X Games
January 26-29, 2012
Photo by Ryan Quick
This past weekend was the 16th Annual Winter X Games held in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Photo by Ryan Quick
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2012 vehicle lineup while traveling from their hotels to the mountain venue. 10 shuttle vehicles were used, consisting of a mix of Wrangler, Liberty, Compass and Patriot vehicles. Consumer data was collected by Gordinier Group trained off-road drivers, who provided detailed product information during the ride.
Photo by Ryan Quick
2012 St. Louis Auto Show
January 26-29, 2012
Photo by Chris Bochenek
Camp Jeep made its first appearance at the St. Louis Auto Show this past weekend. Covering 25,000 sq. ft., the exhibit gave attendees the chance to see the Jeep brand put to the ultimate off-road test on obstacles such as Ground Clearance, Traction, Stability, Articulation and Suspension. The Gordinier Group crew chauffeured guests through each challenge in the Wrangler Rubicon Unlimited and the Grand Cherokee Overland.
Photo by Chris Bochenek
TheAutoShowChannel.com and SaintLouisAutoShow.com both covered Camp Jeep’s St. Louis Auto Show debut.
Watch the highlights HERE on St. Louis Auto Show’s website.
2012 Portland International Auto Show
January 26 – 29, 2012
Photo by Steve Lorton
Nearly 100,000 were in attendance at the Portland International Auto Show last year, and this year offered an even greater attraction to participants. Boasting its 103rd year in production, the show was host to Camp Jeep for the first time this past weekend.
Photo by Steve Lorton
Director of Jeep Brand Marketing, Jim Morrison, had this to say: “Camp Jeep provides attendees to the Portland International Auto Show with a taste of the Jeep brand lifestyle and showcases the capability of the product lineup. Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”
Chrysler’s Blog covers the event. Check out the link HERE.
Oregonlive.com highlights Camp Jeep’s first time at the show HERE.
You can see a clip of the course HERE on PortlandAutoShow’s YouTube Channel!
Photo by Steve Lorton
2012 Utah International Auto Expo
January 13-16, 2012
This past holiday weekend, Gordinier Group was honored to be a part of Camp Jeep in Sandy, Utah as the off road challenge course was brought to the Utah International Auto Expo for the first time. The crew was thrilled to be in Jeep country and demonstrating the Jeep brand capabilities to so many avid off-roaders. Craig Bickmore, executive director of the New Car Dealers of Utah was enthusiastic about the show’s new addition. “Camp Jeep brings a whole new level of excitement to this year’s auto expo.”
Photo by Lisa Bartosiewicz
The Jeep Kids Course engaged younger Jeep enthusiasts with Wrangler Power Wheels , and the 25 foot rock climbing wall provided a challenge for those of all ages.
Photo by Lisa Bartosiewicz
Photo by Lisa Bartosiewicz
Check out what people had to say about Camp Jeep at the Utah International Auto Expo:
Motor Trend focuses of Camp Jeep Utah.
Studio 5 named Camp Jeep the highlight of the show.
Photo by Lisa Bartosiewicz
2012 New England International Auto Show
January 12-16, 2012
Camp Jeep returned to the New England International Auto Show this year. The Gordinier Group staff was pleased to be back, the crew demonstrating the extraordinary off-roading capabilities of the Jeep Grand Cherokee, the Patriot, the Liberty and the Wrangler. If you missed the event, relive the action below:
Photo by Ryan Quick
See the course live HERE as captured by one of Jeep’s YouTube fans.
Photo by Ryan Quick
Photo by Ryan Quick
San Diego International Auto Show
December 29, 2011 – January 1, 2012
The Gordinier Group rung in 2012 in San Diego, CA this past weekend. The crew drove as product specialists inside the 22,000 square foot Camp Jeep® for the program’s third year running at the San Diego International Auto Show. The show involved both on and off-road driving courses, displaying the capabilities of the 2012 Wrangler Rubicon and the Grand Cherokee Overland.
Photo by Chris Bochenek
The course was packed the entire weekend, many consumers brand-new to Camp Jeep® as well as returning passengers interested in checking out the Pentastar™ 3.6L V6 Engine new to the 2012 Wrangler. Obstacles included an 18 foot Jeep Mountain with a 35 degree incline, a 12 x 25-foot section of fallen logs 18 inches in diameter, and 30 degree sideways tilt to name a few.
Photo by Chris Bochenek
Check out what Chrysler’s Media personnel had to say about it HERE. To see the Camp Jeep® course first hand, check out one consumer’s experience HERE!
Photo by Lisa Bartosiewicz