2012 Portland International Auto Show
January 26 – 29, 2012
Photo by Steve Lorton
Nearly 100,000 were in attendance at the Portland International Auto Show last year, and this year offered an even greater attraction to participants. Boasting its 103rd year in production, the show was host to Camp Jeep for the first time this past weekend.
Photo by Steve Lorton
Director of Jeep Brand Marketing, Jim Morrison, had this to say: “Camp Jeep provides attendees to the Portland International Auto Show with a taste of the Jeep brand lifestyle and showcases the capability of the product lineup. Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”
Chrysler’s Blog covers the event. Check out the link HERE.
Oregonlive.com highlights Camp Jeep’s first time at the show HERE.
You can see a clip of the course HERE on PortlandAutoShow’s YouTube Channel!
Photo by Steve Lorton
2012 Utah International Auto Expo
January 13-16, 2012
This past holiday weekend, Gordinier Group was honored to be a part of Camp Jeep in Sandy, Utah as the off road challenge course was brought to the Utah International Auto Expo for the first time. The crew was thrilled to be in Jeep country and demonstrating the Jeep brand capabilities to so many avid off-roaders. Craig Bickmore, executive director of the New Car Dealers of Utah was enthusiastic about the show’s new addition. “Camp Jeep brings a whole new level of excitement to this year’s auto expo.”
Photo by Lisa Bartosiewicz
The Jeep Kids Course engaged younger Jeep enthusiasts with Wrangler Power Wheels , and the 25 foot rock climbing wall provided a challenge for those of all ages.
Photo by Lisa Bartosiewicz
Photo by Lisa Bartosiewicz
Check out what people had to say about Camp Jeep at the Utah International Auto Expo:
Motor Trend focuses of Camp Jeep Utah.
Studio 5 named Camp Jeep the highlight of the show.
Photo by Lisa Bartosiewicz
2012 New England International Auto Show
January 12-16, 2012
Camp Jeep returned to the New England International Auto Show this year. The Gordinier Group staff was pleased to be back, the crew demonstrating the extraordinary off-roading capabilities of the Jeep Grand Cherokee, the Patriot, the Liberty and the Wrangler. If you missed the event, relive the action below:
Photo by Ryan Quick
See the course live HERE as captured by one of Jeep’s YouTube fans.
Photo by Ryan Quick
Photo by Ryan Quick
San Diego International Auto Show
December 29, 2011 – January 1, 2012
The Gordinier Group rung in 2012 in San Diego, CA this past weekend. The crew drove as product specialists inside the 22,000 square foot Camp Jeep® for the program’s third year running at the San Diego International Auto Show. The show involved both on and off-road driving courses, displaying the capabilities of the 2012 Wrangler Rubicon and the Grand Cherokee Overland.
Photo by Chris Bochenek
The course was packed the entire weekend, many consumers brand-new to Camp Jeep® as well as returning passengers interested in checking out the Pentastar™ 3.6L V6 Engine new to the 2012 Wrangler. Obstacles included an 18 foot Jeep Mountain with a 35 degree incline, a 12 x 25-foot section of fallen logs 18 inches in diameter, and 30 degree sideways tilt to name a few.
Photo by Chris Bochenek
Check out what Chrysler’s Media personnel had to say about it HERE. To see the Camp Jeep® course first hand, check out one consumer’s experience HERE!
Photo by Lisa Bartosiewicz
Oklahoma State (ESPN Jeep® Ultimate Tailgate Experience)
Photo by Chris Bochenek
December 3, 2011
ESPN Jeep® Ultimate Tailgate Experience wrapped up the 2011 college campus tour on Saturday. The tenth and final stop was Stillwater on Oklahoma State’s muddy grounds. Despite the heavy rains, the Gordinier team engaged consumers the entire afternoon. The weather served to make the course more challenging, but not unmanageable for the Wrangler Rubicon and Black Ops. The muddy ruts only aided in drawing a steady crowd of football fans.
Photo by Lisa Bartosiewicz
The Gordinier crew would like to thank ESPN Jeep® Ultimate Tailgate Experience guests and all the people involved in making the ESPN Jeep® Ultimate Tailgate a successful tour. We look forward to working with each of you in the future!
Photo by Chris Bochenek
USC (ESPN Jeep® Ultimate Tailgate Experience)
November 26, 2011
Photo by Lisa Bartosiewicz
ESPN Jeep® Ultimate Tailgate Experience was right in the center of the party for the tailgate last Saturday on USC’s campus in gorgeous, sunny Los Angeles, California. USC vs. UCLA was one of the busiest events the Gordinier crew has seen on the entire college tour. Football fans from both teams stood side by side the entire day to sign up as passengers in the Call of Duty: Black Ops Wrangler Unlimited, the Rubicon Wrangler Unlimited and the Grand Cherokee Overland.
Photo by Lisa Bartosiewicz
The crew makes it’s final stop for the ESPN Jeep® Ultimate Tailgate Tour this Saturday in Stillwater, OK for the Oklahoma vs Oklahoma State game.
Photo by Lisa Bartosiewicz
2011 Phoenix Arizona International Auto Show
November 24-27, 2011
Camp Jeep was back at the Phoenix Arizona International Auto Show for the third year in a row this past Thanksgiving Day weekend. The Gordinier crew, accustomed to the Jeep brand drawing consumers’ attention, took passengers over the obstacle course within a 22,000 square foot space of the show floor. YouTube fans are never scarce when the track is present. Check out one enthusiast’s video HERE.
Also, don’t miss Arizona Foothills Magazine’s feature on Camp Jeep Phoenix.
Photo by Brian Bostwick
Photo by Chris Bochenek
Washington State (ESPN Jeep® Ultimate Tailgate Experience)
November 19, 2011
Photo by Brian Bostwick
The Gordinier crew was met with a blanket of snow in Washington State this past weekend for the ESPN Jeep Ultimate Tailgate event. Washington State Cougars and the Utah Utes, however, were not deterred by the weather, both fans joining in the pregame festivities including chilly games of corn hole toss, mugs of hot cocoa and pregame party anthems.
Photo by Brian Bostwick
Photo by Brian Bostwick
Anaheim National Association of Realtors® Conference
NAR Chrysler Ride and Drive
November 12-14, 2011
Gordinier Group brought a Chrysler Brand Ride and Drive to the National Association of Realtors® this past weekend, as Chrysler is the official automotive brand for the organization. Vehicles available to test drive on the streets of Anaheim, California were the Chrysler 200, 300, Town and Country, the Dodge Charger, Durango, the Jeep Grand Cherokee and the Ram 1500.
NAR Treasurer, Bill Armstrong, wanted to be one of the first among those to sign up to drive as he also plans on being the first NAR member to utilize the REALTORS Benefits® Program. He plans on purchasing a Town and Country minivan and had only good things to say about the automotive brand. “I like buying American. Chrysler is one of the most innovative manufacturers.”
As seen in REALTOR® Magazine Show Daily
This event was also our first chance to work with Chrysler’s new Lead Social Media Agency, Ignite Social Media. The crew got to meet Account Supervisor, Meredith Sparrow, who expressed her enthusiasm for working with the brand as well as her interest in a Jeep Grand Cherokee in the near future.
Photo by Lisa Bartosiewicz
Photo by Lisa Bartosiewicz
San Francisco (Men’s Health Urbanathlon)
November 13, 2011
Photo by Ryan Quick
The day could not have been more perfect for the third and final location of the Men’s Health Urbanathlon. Set at Marina Green Park in San Francisco, the Gordinier crew enjoyed showcasing the Jeep’s off roading capabilities beside stunning views of the coast.
The Jeep lifestyle goes hand in hand with the lifestyle of such driven athletes, both embracing treacherous terrain. Check out some of the live footage showcasing the ridiculous obstacles and the dedicated participants on Men’sHealthUrbanathlon.com.
Photo by Ryan Quick
Photo by Ryan Quick