Highland, MI (248) 887-1101
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Navistar launches new International CV work truck with dealer ride and drive

November 8, 2018

 

 

It isn’t¬†every day that we get to set up R+D courses for big, class 4 and 5 work trucks, but with last week’s launch of the new 2019 Navistar International CV truck line, Gordinier Group got to do just that.

 

Navistar is on the leading edge of medium-heavy duty truck manufacturers who use experiential marketing as a sales tool. In this case, dealers and media guests were invited to a CV immersion, part of which involved them getting behind the wheel of the new trucks.

 

Nestled in a large asphalt space between Soldier Field and McCormick Place on scenic Lake Michigan, we put together 2 courses with the guidance of Navistar engineers who had specific attributes that they wanted to show in their new truck line.

 

The event was very well attended – especially considering the cold windy conditions typical of November in Chicago.

Another great partner activation with the George P Johnson Company that was delivered flawlessly and on brand!

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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