Highland, MI (248) 887-1101
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2014 Ram 1500

2014 Ram Rodeo Series

DSCN6296Cheyenne Frontier Days

Cheyenne, WY

July 19-28, 2014

 

Colorado State Fair

Pueblo, CO

August 23 – September 2, 2014

 

Oklahoma State Fair

Oklahoma City, OK

September 11-21, 2014

 

The Ram Rodeo Test ride Series provides excellent exposure for the brand. Unlike the farm show circuit, these fairs are 10-12 days long and feature top country music acts, pro rodeo and bull riding events, carnivals, and other attractions that help to bring scads of people through the gates.

At these shows Gordinier Group/Dirt Designs has the opportunity to design and build organic off-road courses that feature, logs, rock piles, axle articulation rollers, dirt mountains, and as many other obstacles that we can pack into our footprint. While the simulated off-road courses provide an excellent medium to provide a consistent experience, we always jump at the chance to get on the heavy equipment and move some dirt around.

All 3 fairs brought us great weather and provided us a truly enormous amount of people to show off the 2014 Ram 1500 to. We really racked up the rides at these shows and were able to make a ton of positive impressions. This is easy to do when you are you are promoting the Motor Trend “Truck of the Year”, winner (for the last 2 years, thank you very much).

2014 Ram Farm Shows – Rain, Rain, Go Away!

DSCN6259

Wisconsin Farm Tech Days

Steven’s Point, WI

August 12-14, 2014

 

Farm Progress

Boone, IA

August 26-28, 2014

 

Husker Harvest

Kearney, NE

September 9-11, 2014

 

In the outdoor event world, when dealing with Mother Nature, you win some and  you lose some. With 3 major farm shows on the schedule this summer, Gordinier Group pro drivers had to battle with some serious rain and storms to bring Ram trucks to the masses.

The farm show circuit began with Wisconsin Farm Tech Days, which featured excellent weather and mobs of Ram test riders. The simulated off-road properties and 2014 Ram 1500 and 2500 trucks were a huge hit with consumers who lined up to participate in our experience. Our job of showing off the features of these amazing trucks gets easier each year as they continue to get better and better – no convincing needed, thank you.

From Wisconsin, we moved on to Boone, Iowa, for Farm Progress Days. This is where the rain began. We arrived on the first show day to 6 inches of standing water on our track. Luckily, we brought some trucks to the entrance, put on our Product Specialist hats, and were still able to have a good number of positive guest interactions, despite being unable to drive. The rain continued throughout the show, causing an eventual morning cancellation on the last day.

When we finally dried off, the Gordinier Group crew made their way to Kearney, Nebraska for Husker Harvest. Once again we battled torrential downpours and weren’t able to drive. Back to our vehicle walk-arounds and Product Specialist duties. Not a bad gig, but our team are drivers and really like to be behind the wheel where we can demonstrate the features that we are explaining.

The weather didn’t cooperate this year, but our guys and gals are scrappy and still managed to get in front of a lot of Ram and potential Ram owners.

The farm shows provide an audience that is the perfect demographic for the brand and even with the wet weather, still an excellent series.

2014 Ram Rodeo Test Ride Series kicks off at Cheyenne Frontier Days

7/18-27/2014

Cheyenne, WY

 

IMG_1222The summer Ram Rodeo Test Ride Tour launched to a receptive audience in Cheyenne last weekend.

Gordinier Group drivers were happy to get back into the new 2014 Ram 1500 and 2500 models and show them off to guests on the GG-built off-road course.

 

Drivers were equipped with Laramie and Laramie Longhorn trucks, so there was no shortage of features to brag to rodeo guests about. The 3/4 ton trucks sported Ram’s new 6.4L Hemi, which proved to be incredibly smooth and powerful on the track. The 1/2 ton trucks were powered by the proven Chrysler 5.7L Hemi, paired with the heralded 8-speed automatic TorqueFlight transmission.

 

With summer heating up, we look forward bringing great in-vehicle experiences to rodeo guests at the Colorado State Fair, Oklahoma State Fair, and hopefully others.

2014 American Country Music Awards – Ram Party For A Cause

April 3-5, 2014

Las Vegas, NV

 

2014 Ram 1500 emerging from the High Roller

2014 Ram 1500 emerging from the High Roller

Gordinier Group Pro Drivers were excited to be back to he ACM event for the third consecutive year.

2014 featured the best venue (and crowd of Ram riders) to date. The Party For Cause festival took over The Linq, a hot new multi-use property on the strip.

As luck would have it, the grand opening of the  High Roller (world’s largest ferris wheel), coincided with the opening of our event.

 

As everyone knows, country music and Ram trucks go well together, and this event was no exception. Armed with a fleet of 2014

Ram 1500 trucks, we gave simulated off-road rides to enthusiastic guests, Ram fans, and several ACM artists, including Randy Houser, Easton Corbin and Parmalee. Mr. Corbin and Mr. Houser both spent time at the track signing autographs as well.

Another great exposure for the Ram brand and another opportunity to show consumers why the Ram 1500 won Motor Trend ‘Truck of the Year’ again in 2014!

 

Click here to read what Truckin’ Magazine had to say about the event.

 

2014 Ram Test Ride Series – Q1

Houston Auto Show 1/22 – 1/26/14

World Agriculture Expo 2/11 – 2/13/14

Dallas Auto Show 2/19 – 2/23/14

Cleveland Auto Show 3/1 – 3/1914

Rodeo Austin 3/1 – 3/16/14

 

After winning the Motor Trend “Truck of the Year” award for the second consecutive year (for the 2014 Ram 1500 Ecodiesel), Ram trucks has upped the ante on their experiential marketing efforts. By adding additional indoor auto sh0ow tracks as well as adding outdoor shows, Ram is working hard to spread the news about how great their product is.

Gordinier Group is fortunate and proud to be on the front line of that push, as our drivers are the conduit between the brand and the consumers.

We are looking forward to our next Ram event next week at the American Country Music Awards in Las Vegas.

 

 

 

2013 Ponoka Stampede – Ram Test Drive

July 25 – August 1, 2013

Gordinier Group Pro Drivers visited the ‘Great White North’ to activate a Ram Test Drive at the Ponoka Stampede.
Located between Calgary and Edmonton , the 77th Annual Ponoka Stampede drew over 65,000 spectators and is the largest week-long Pro Rodeo in Canada.

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Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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