October 4-7, 2018
Gordinier Group drivers traveled to Anaheim, California to kick off the 2018 fall auto show season at the Orange County International Auto Show.
Despite to warm, sunny Socal weather, Camp Jeep brought in record numbers this year! We had long lines at the Jeep track from bell-to-bell all four days and were able to leave great impressions on thousands of interested guests.
We were back inside the Anaheim Convention Center this year, right where all of the action is. While most of the experiential ride and drive events are located outside, Camp Jeep typically runs the proverbial table inside and this year was no different. With the redesigned 2018 Wrangler Rubicon in the rotation, guests can’t seem to resist giving the simulated off-road course a go.
Also on tap at this years OCIAS were the new 2019 Cherokee Trailhawk and Compass Trailhawk, as well as 2018 Grand Cherokee and Renegade Trailhawk models. The course featured the 18′ Jeep Mobile Mountain, Trail-Rated Pass, Breakover, Stairs and Sidehill Wedge properties. These obstacles gave guests a 5-minute thrill ride while they learned about each vehicle’s specs and what makes them best-in-class on and off of the road.
October 5-6, 2018
Camp Jeep piggybacked onto Cal Jam, a giant, Jeep-sponsored music festival in San Bernadino, CA. With headliner Foo Fighters (and featuring other huge acts such as Iggy Pop and Tenacious D), we knew that we would have the perfect audience/demographic to deliver an authentic, on-brand experience to.
Given the gorgeous mountain backdrop of Glen Helen Raceway Park, it made sense for this Jeep off-road course to be built from mostly organic materials. We supplemented the Jeep mobile mountain with formed dirt articulation mounds, berms, off-camber tilts, a side-hill wedge, and a boulder pile. Building organic off-road tracks is one of Gordinier Group’s core competencies and this course didn’t disappoint.
Both days of the festival saw guests lining up in droves to experience rides in the new 2018 Jeep Wrangler Rubicon as well as the new 2019 Jeep Cherokee Trailhawk and the new Jeep Compass Trailhawk.
Gordinier Group pro drivers were behind the wheel, navigating the new Jeep vehicles through the extreme obstacles while delivering product info along the way. Feedback from the guests was great at this event.
Hats off to the Jeep and FCA for continuing to sniff out big events with just the right mix of interested guests.
Attendees listened to a presentation of the lineup and were able to ride along in the vehicles with Gordinier Group drivers. This was a special opportunity – not only was the Camp Jeep mobile off-road course on site (stocked with new Jeep Compass), but there was also a street drive featuring rides in Dodge Hellcat Charger/Challenger, Alfa Romeo Giulia Quadrifoglio and the rest of the FCA lineup. It’s not every day that event guests get to take a ride in vehicles boasting 707 horsepower (and 200+ mph top speed)!
Gordinier Group Product Specialists were also on tap to socialize the new Pacifica minivan and PHEV hybrid.
All in all, this was a fun event for both fleet guests and GG drivers alike.
* Images courtesy of FCA Media
2017 was a monumental year for FCA experiential marketing at the Chicago Auto Show! Not only did the automaker roll out a gigantic new build for Ram called the Ram Truck Territory (built by partner George P. Johnson Co.), but it also offered guests the ultra-popular Camp Jeep track and the City Drive, a showcase of FCA’s Dodge, Chrysler, and Fiat brands.
All 3 of these tracks gave guests the opportunity to ride in the newest vehicles offered by FCA, with Gordinier Group drivers behind the wheel. Tasked with delivering detailed information about each vehicle while piloting guests up over and through technical obstacles, the GG drivers made countless positive impressions on CAS guests. All 3 tracks operated at full capacity, bell-to-bell, for 10 days, setting a new record for registered guests at an auto show ride and drive.
Below, you will see a brief time-lapse video from a static location on each of the 3 tracks:
Ram Truck Territory-
This track consisted of specific turn-offs for each model Ram truck: a load-leveling demo for 1500, torque-wall pull for 2500 and max weight towing demo for 3500.
Camp Jeep –
The Camp Jeep track is always a crowd favorite in Chicago. This is no surprise, given the infusion of massive amounts of organic material (dirt, boulders, mulch) alongside the mobile properties that make Camp Jeep a thrilling ride that shows off the brand’s off-road prowess. The track features an 18-foot tall, pass-through mountain, staircase, Trail Rated pass, side-hill traverse, breakover and several other challenging obstacles.
City Drive –
The 2017 CAS City Drive track gave customers the chance to experience a ride in 2017 FCA vehicles such as Chrysler 300 and Pacifica, Dodge Charger and Challenger, or Fiat 500 and Spider 124. The track featured an ambient sound zone, Pacifica walkaround lab, vehicle info center, and everyone’s favorite, the acceleration/braking strip,
January – April 2015
With a lofty goal of increasing throughput / exposure while building on the premier experiential event in the industry, the entire CJAS team delivered again!
The standards were set higher and everyone involved rose to the occasion to make this program shine once again. Last fall we hit our one millionth Camp Jeep rider after 10 years. The next million will come much more quickly as we continue to improve throughput efficiency.
The 2015 “CJAS Tour” visited:
- Houston Jeep 1/21/2015
- Houston Ram 2/21/2015
- Washington DC Jeep 1/21/2015
- Philadelphia Jeep 1/29/2015
- Tulare Ram 2/10/2015
- Chicago Jeep 2/11/2015
- Chicago Chrysler, Dodge, Fiat 2/11/2015
- Dallas Ram 2/19/2015
- Cleveland Jeep 2/27/2015
- Cleveland Jeep 2/27/2015
- Minneapolis Jeep 3/7/2015
- Atlanta Jeep 3/24/2015
- New York Jeep 4/1/2015
- Denver Jeep 4/7/2015
This schedule wasn’t for the weak of heart, to be sure. There were many hours worked, laps driven, much experienced gained, and most importantly, many thousands of people exposed to FCA’s outstanding current product by Gordinier Group professional drivers.
We were once again humbled by (and thankful for) the opportunity to take the stage and represent the brand(s)!
February 12 – 22, 2015
In terms of indoor tracks, the Chicago Auto Show Camp Jeep and City Drive are the Superbowl of consumer test drive events. It is safe to say that this event has no peers when it comes to throughput , and the 2015 edition did not disappoint. Both tracks consistently maintained a 45-90 minute line from open until close each day of the show, proving that FCA is producing excellent product that people want to experience.
Camp Jeep –
This is our favorite indoor course every year. By using organic materials in conjunction with GPJ-designed modular steel obstacles, we create the atmosphere and feel of an outdoor setting, complete with live pine trees, dirt, mulch, logs and boulders. This course really gives consumers a chance to share a true off-road driving experience with us as they learn about the vehicle and it’s capabilities from our pro drivers. As an added bonus, we were thrilled to debut the 2015 Renegade Trailhawk, giving the public first crack at riding in this exciting new B-segment SUV from Jeep. As predicted, the vehicle was met with enthusiasm as it handled the course with aplomb. Both competitive vehicle owners and Jeep fanatics walked away from our course with smiles on their faces. Represented at Camp Jeep was the full Jeep lineup, including Grand Cherokee, Cherokee, Wrangler, Renegade, Patriot and Compass.
Here is a quick video produced by FCA’s social media team:
City Drive – In 2015, the SRT brand returned to the City Drive to the delight of the Chicago guests. The SRT Charger (and Challenger with Scat Pack), could be heard from anywhere in the McCormick Place when it hammered down the acceleration lane. Also represented on the City Drive track were the 2015 Doge Dart, Chrysler 300, 200, T&C, as well as the Fiat Abarth, 500L, and 500.
And here is a video of the City Drive (City Drive content starts at 4:19)
While the full 2015 Camp Jeep Auto Show officially kicks off at the San Diego Auto Show on New Year’s Day, the unofficial season has already begun, with big shows in Anaheim, Miami and Orlando.
If the attendance at the Camp Jeep track at these shows is indicative of what is to come in January, we will be very busy this season.
Each of those stops (Orange County 10/3-5/14, Miami 11/7-16/14, Orlando 11/27-30/14) tallied record crowds this year and guests were as excited as ever about the current Jeep lineup. We are also beginning to hear a lot of questions and anticipation about the new Renegade, which is a very positive sign for the brand.
We are looking forward to continuing this momentum into 2015 and expect for Camp Jeep to continue to set the bar for automotive experiential events!
April 15 – 27th, 2014
The 2014 New York International Auto Show has come and gone, and with it, another incredibly successful Camp Jeep Auto Show season!
2014 marked the 10th anniversary of Camp Jeep at NYIAS, and as the program, track, and staff has evolved, we have drawn bigger crowds each year.
Although there are a handful of Camp Jeep auto shows that happen throughout the summer and fall, NYIAS is the unofficial end to the 2014 auto show season. We are very proud of our drivers and thankful to our clients George P. Johnson and the Chrysler LLC for trusting in our work.
In other NYIAS news, Jeep proudly announced their new B-segment SUV to the lineup, the 2015 Jeep Renegade. The Renegade will truly be a global vehicle, as Jeep is moving quickly into other parts of the world.
Some notable facts about the Renegade:
- In the US, there are (2) 4 cylinder engine options – 2.4L Tiger Shark w/ 9-speed auto trans and a 1.4L MultiAir turbo with a 6-speed manual transmission
- The Renegade is rumored to start at under $20,000
- All Renegade models will achieve north of 30 mpg
- There is a Trail-Rated Renegade Trailhawk, with extra ground clearance, aggressive tires, skid plates, and a full-time transfer case with Jeep Active Drive Low gearing (20:1 crawl ratio)
We definitely like the body styling and the available removable roof. While the hardcore, Wrangler wheelers will find things to criticize about the Renegade, the fact that there is a Trail-Rated Trailhawk version shows that Jeep is staying true to it’s roots. This vehicle will be a great seller for the brand (not to mention helping them to meet CAFE standards).
We are excited to put one through the paces and get a handle on its capabilities.
Houston Auto Show 1/22 – 1/26/14
Washington DC Auto Show 1/23 – 2/2/14
Chicago Auto Show 2/6 – 2/17/14
Philadelphia Auto Show 2/8 – 2/16/14
Milwaukee Auto Show 2/22 – 3/2/14
Cleveland Auto Show 3/1 – 3/9/14
Twin Cities Auto Show 3/8 – 3/16/14
Atlanta Auto Show 3/26 – 3/30/14
Denver Auto Show 4/9 – 4/13/14
New York Auto Show 4/15 – 4/27/14
The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.
The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.
It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.
Feb 6-14, 2014
Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.
Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.
On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.
The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.
With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry. Kudos to Chrysler for continuing to raise the bar on this event every year.
February 7 -18, 2013
Gordinier Group returned to the McCormick Place for the 2013 Chicago Auto Show.
CAS is one of the largest shows of the year, with the ultimate indoor driving courses of the season.
For 2013, Chrysler sponsored the Camp Jeep Off-Road Ride as well as the Chrysler City Drive.
The Camp Jeep track offered a body tilt, ground clearance log pile, boulder pile, log jam berm, articulation moguls and 18′ Jeep mountain – all in a natural setting with mulch, live trees and pines. If you closed your eyes on the track, you might think that you were on the Rubicon Trail in the Sierra Nevada mountains!
January 9, 2013
Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
Look for more details when we catch our collective breath.
Here are a couple of recent videos:
Sergio takes Fox 13’s Big Budah through the Camp Jeep track at Utah International Auto Expo