Compass
A new 2014 Cherokee tackles the Trail Rated Pass
Houston Auto Show 1/22 – 1/26/14
Washington DC Auto Show 1/23 – 2/2/14
Chicago Auto Show 2/6 – 2/17/14
Philadelphia Auto Show 2/8 – 2/16/14
Milwaukee Auto Show 2/22 – 3/2/14
Cleveland Auto Show 3/1 – 3/9/14
Twin Cities Auto Show 3/8 – 3/16/14
Atlanta Auto Show 3/26 – 3/30/14
Denver Auto Show 4/9 – 4/13/14
New York Auto Show 4/15 – 4/27/14
The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.
The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.
It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.
A 2014 Polar Edition Wrangler easily conquers the Trail Rated Pass in front of an enormous crowd
Feb 6-14, 2014
Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.
Camp Jeep:
Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.
On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.
Click here to watch Jim Morrison, Director – Jeep Brand, talk about the Camp Jeep CAS track.
City Drive:
The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.
With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry. Kudos to Chrysler for continuing to raise the bar on this event every year.
November 9-18, 2012
Camp Jeep rolled into Miami to be a part of the 42nd South Florida International Auto Show
While several other automotive brands have piggybacked onto the auto show ride & drive wave, Camp Jeep still draws the most participation and buzz.
This year, SFIA guests were given the first public opportunity to ride in the all new Jeep Wrangler Moab Edition
With its combination of off-road prowess and interior comfort, it is no surprise that the 2013 Wrangler Moab has been named “4×4 of the Year” by Peterson’s 4 Wheel & Off Road magazine
Along with the Moab, guests were treated to rides in the Wrangler Rubicon, Grand Cherokee Trailhawk, Liberty, Compass and Patriot.
Rubicon tire point of view
Pro Driver Sergio puts the Jeep Moab through its paces while excited guests from the Boys & Girls Club of America ride along
Jeep Track
Jeep Mountain Sky View
March 7-11, 2012
Camp Jeep Test Drive
The Kansas City International Auto Show was host to Camp Jeep for the first time this past weekend. While sports fans were scrutinizing March Madness and the basketball tournaments going on next door, automotive aficionados flocked to Bartle Hall to check out all of this year’s models.
The Gordinier Group professional drivers were pleased to demonstrate the Jeep brand’s entire line up in the 22,000 square foot off-roading exhibit. The response from attendees said it all: “This is brilliant marketing. I had never been in a Jeep before today. I had no idea they were this nice and so capable of all kinds of terrain. We will definitely consider this as our next vehicle.” The entire Chrysler booth was voted Best of Show by the auto show’s association. Camp Jeep won Favorite Exhibit as voted by the consumers.
The Gallatin North Missourian was excited about Camp Jeep’s first time at the Kansas City Auto Show.
The local dealership, Waynesburg Chrylser Dodge Jeep Ram, urged Jeep enthusiasts not to miss Camp Jeep Kansas City.
Camp Jeep Test Drive