February 12 – 22, 2015
In terms of indoor tracks, the Chicago Auto Show Camp Jeep and City Drive are the Superbowl of consumer test drive events. It is safe to say that this event has no peers when it comes to throughput , and the 2015 edition did not disappoint. Both tracks consistently maintained a 45-90 minute line from open until close each day of the show, proving that FCA is producing excellent product that people want to experience.
Camp Jeep –
This is our favorite indoor course every year. By using organic materials in conjunction with GPJ-designed modular steel obstacles, we create the atmosphere and feel of an outdoor setting, complete with live pine trees, dirt, mulch, logs and boulders. This course really gives consumers a chance to share a true off-road driving experience with us as they learn about the vehicle and it’s capabilities from our pro drivers. As an added bonus, we were thrilled to debut the 2015 Renegade Trailhawk, giving the public first crack at riding in this exciting new B-segment SUV from Jeep. As predicted, the vehicle was met with enthusiasm as it handled the course with aplomb. Both competitive vehicle owners and Jeep fanatics walked away from our course with smiles on their faces. Represented at Camp Jeep was the full Jeep lineup, including Grand Cherokee, Cherokee, Wrangler, Renegade, Patriot and Compass.
Here is a quick video produced by FCA’s social media team:
City Drive – In 2015, the SRT brand returned to the City Drive to the delight of the Chicago guests. The SRT Charger (and Challenger with Scat Pack), could be heard from anywhere in the McCormick Place when it hammered down the acceleration lane. Also represented on the City Drive track were the 2015 Doge Dart, Chrysler 300, 200, T&C, as well as the Fiat Abarth, 500L, and 500.
And here is a video of the City Drive (City Drive content starts at 4:19)
Houston Auto Show 1/22 – 1/26/14
Washington DC Auto Show 1/23 – 2/2/14
Chicago Auto Show 2/6 – 2/17/14
Philadelphia Auto Show 2/8 – 2/16/14
Milwaukee Auto Show 2/22 – 3/2/14
Cleveland Auto Show 3/1 – 3/9/14
Twin Cities Auto Show 3/8 – 3/16/14
Atlanta Auto Show 3/26 – 3/30/14
Denver Auto Show 4/9 – 4/13/14
New York Auto Show 4/15 – 4/27/14
The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.
The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.
It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.
Feb 6-14, 2014
Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.
Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.
On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.
The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.
With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry. Kudos to Chrysler for continuing to raise the bar on this event every year.
February 7 -18, 2013
Gordinier Group returned to the McCormick Place for the 2013 Chicago Auto Show.
CAS is one of the largest shows of the year, with the ultimate indoor driving courses of the season.
For 2013, Chrysler sponsored the Camp Jeep Off-Road Ride as well as the Chrysler City Drive.
The Camp Jeep track offered a body tilt, ground clearance log pile, boulder pile, log jam berm, articulation moguls and 18′ Jeep mountain – all in a natural setting with mulch, live trees and pines. If you closed your eyes on the track, you might think that you were on the Rubicon Trail in the Sierra Nevada mountains!
January 24-27 2013
Gordinier Group pro drivers traveled to Aspen, Colorado to provide a shuttle service at the 17th Annual Winter X-Games, sponsored by Jeep.
Always a favorite in downtown Aspen, the Jeep shuttle service offers athletes, VIPs, and spectators complimentary rides to and from the X-Games venue during the event days. Not only can they get a lift from 5 different downtown locations, but guests are able to ride in a 2013 Grand Cherokee, Wrangler Unlimited, Compass or Patriot.
During their ride, guests are educated on the Jeep product and are able to play Jeep trivia.Great weather and great action – this event is a keeper!
January 9, 2013
Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
Look for more details when we catch our collective breath.
Here are a couple of recent videos:
Sergio takes Fox 13’s Big Budah through the Camp Jeep track at Utah International Auto Expo
November 22-25, 2012
Gordinier Group professional drivers traveled to the Phoenix Convention Center to work the 2012 Arizona International Auto Show, hosted by Motor Trend Autoshows, LLC.
And speaking of hungry, our friendly clients from Chrysler and the George P Johnson Company generously treated Gordinier Group drivers, Light Speed Management staff, and QEK vehicle technicians to a bountiful Thanskgiving feast. Cheers!
October 4-7, 2012
Camp Jeep returned to the Orange County Auto Show to a receptive and enthusiastic crowd of Jeep fans.
New and returning auto show guests flocked to the Jeep off-road course to ride along in the 2012 Jeep vehicles alongside Gordinier Group professional drivers.
The Camp Jeep track offered driving obstacles designed to showcase Jeep’s best-in-class ground clearance, stability, axle articulation and traction capabilities. Guests were given the opportunity to ride in a 2012 Jeep Grand Cherokee, Wrangler, Liberty, Compass or Patriot.
Through a partnership with the Boys & Girls Club of America, the Jeep Brand was fortunate to be able to host a wonderful group of kids at the track. These future off-roaders were thrilled to experience the course and were a true pleasure to have at Camp Jeep.
The Jeep Grand Cherokee Trailhawk edition was also introduced to the public in Anaheim. To say that it was well-received is an understatement.
Read more about this exciting off-road package here: Jeep Grand Cherokee Trailhawk
March 21-25, 2012
Camp Jeep returned to the Denver Auto Show with great reception from one of its natural habitats in Jeep country this past weekend. New and returning auto show guests jumped in with the Gordinier Group product specialists and trained professional drivers as they traversed the 22,000 square feet of indoor off-roading terrain in the 2012 Jeep lineup.
Suspension, stability, articulation and traction obstacles astounded passengers in the Jeep Wrangler Rubicon and Grand Cherokee Overland. “I just came on this ride for my kids, but now seeing firsthand what these Jeeps are capable of, I am going to have to seriously consider purchasing one in the future.”
See PR Newswire’s Camp Jeep coverage HERE.
Denver’s local news source, the Examiner, highlighted Camp Jeep Denver in their auto show report.
March 7-11, 2012
The Kansas City International Auto Show was host to Camp Jeep for the first time this past weekend. While sports fans were scrutinizing March Madness and the basketball tournaments going on next door, automotive aficionados flocked to Bartle Hall to check out all of this year’s models.
The Gordinier Group professional drivers were pleased to demonstrate the Jeep brand’s entire line up in the 22,000 square foot off-roading exhibit. The response from attendees said it all: “This is brilliant marketing. I had never been in a Jeep before today. I had no idea they were this nice and so capable of all kinds of terrain. We will definitely consider this as our next vehicle.” The entire Chrysler booth was voted Best of Show by the auto show’s association. Camp Jeep won Favorite Exhibit as voted by the consumers.
The Gallatin North Missourian was excited about Camp Jeep’s first time at the Kansas City Auto Show.
The local dealership, Waynesburg Chrylser Dodge Jeep Ram, urged Jeep enthusiasts not to miss Camp Jeep Kansas City.
February 25-March 4, 2012
Camp Jeep made its appearance at the Cleveland Auto Show again this year, showcasing the on and off road capabilities of the entire Jeep line up within a 22,000 square foot exhibit. Gordinier Group’s professional drivers demonstrated the suspension, stability, ground clearance, articulation and traction on demanding obstacles that would prove extremely taxing were it not in a Jeep. Jim Morrison, Director of Jeep Brand Marketing, described Camp Jeep Cleveland to the press. “Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”
As well as Camp Jeep, the Jeep kids course and 25-foot rock climbing wall provided entertainment for all ages. This 10 day show marked the 109th year of the Cleveland Auto Show. Check out some of the media coverage below:
View a consumer’s in seat experience HERE.
Cleveland.com highlights Camp Jeep Cleveland.
All the details of Camp Jeep Cleveland were also covered by www.theautochannel.com.
February 8-19, 2012
The Chicago Auto Show covers more than 1 million square feet of McCormick Place and is open to the public for 10 days, making it the largest automotive exposition on the continent. This year’s show saw a surge in attendance, generating the most successful finish in 4 years.
Chrysler Group attracted the masses with three indoor test tracks this year. Gordinier Group’s staff consisting of trained, professional drivers and product specialists showcased the brands’ capabilities and new product features while simultaneously transporting guests through a number of demanding obstacles. Below is a photo of Jim Morrison, Director of Jeep Brand Product Marketing, addressing the Gordinier crew before the big show.
Camp Jeep made its its eighth consecutive appearance at the Chicago Auto Show, displaying ground clearance, stability, maneuverability, suspension, articulation and traction in the latest Wrangler Rubicon Unlimited, Grand Cherokee Overland, Liberty Renegade, Patriot and Compass Jeep brand models. Guests were taken to exhilarating heights of over 18′ and thrilling grades of up to 35 degrees.
The RAM Track Experience entailed a virtual construction site, with real life obstructions demonstrating traction, body and frame strength, handling and suspension, ride quality, ground clearance, stability and payload in various models of the RAM 1500.
The Multi-Brand Track Experience offered more scenic surroundings, exhibiting vehicles such as the Chrysler 200 and 300, the Dodge Charger and Challenger and the Fiat 500 Cabrio and Sport models. Handling, ambient noise, ride comfort, slalom, acceleration and braking challenges attested to the vehicles quality and stamina.
Jeep took home the prize with “Best Exhibit.” “Best of Show voting has become a benchmark measure, and winning in any category is quite meaningful for our manufacturers and exhibitors,” said Steve Foley Jr., chairman of the 2012 Chicago Auto Show. “In a year where attendance increased yet again and we boasted four indoor test tracks and five outdoor test drives, consumers had a better chance than ever to weigh the competitors and let their voice be heard.”
There is no doubt Chrysler Group let their voice be heard at this years Chicago Auto Show. Below are a list of links covering the indoor track experiences, but before you take a look, don’t miss this stunning video montage of Camp Jeep, the RAM Track Experience and the Multi-Brand Track Experience.
Take a look at photos and video from Chrysler Group’s blog coverage HERE.
Road and Track’s blog reported on Chrysler’s Test Tracks HERE.
Jim Choate, with Allpar.com, covered each of the Jeep, RAM and Multi-Brand courses in their Chicago Autoshow highlights.