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Husker Harvest Days

RAM Commercial Trucks had a large space at the Husker Harvest Days 2021 event.

Crowds gathered to take a look at the popular brand and Gordinier Group Product Specialists were on-site to deliver the latest specs on the vehicles.


 

Starting at Farm Progress and stopping at Husker Harvest Days and the Sunbelt Ag Expo, RAM doubled down its efforts to show the truck’s off-road and towing capabilities as well as making a lasting mark with the RAM Commercial truck lineup. With an impressive variety of trucks and vans, the RAM Commercial lineup has a vehicle to fit your business needs. Well versed on the product, the Gordinier Group Brand Advocates were on-site sharing that knowledge with consumers as the RAM Commercial fleet makes a stop at the farm shows and proves to be a huge hit with comments like these…

      “The side walls are my favorite feature. I can outfit the Promaster perfect for my farm to table business.

The Promaster City engine oil intervals of 10,000 miles will help put money back into my business!

                   “I didn’t know RAM made such a nice cargo van, I can see us traveling to rodeos in one of these.

RAM Commercial Truck Lineup

  • RAM Chassis Cab
  • RAM Promaster
  • RAM Promaster City
  • RAM 3500
  • RAM 2500
  • All-New 2019 RAM 1500

After its first stop in Wisconsin, RAM continues on its path to 3 more stops.

  • Wisconsin Farm Technological Days – Johnson Creek, WI
  • Farm Progress Show – Decatur, IL
  • Husker Harvest Days – Grand Island, NE
  • Sunbelt Ag Expo – Moultrie, GA

Again this year, RAM delivers two exceptional experiences for showgoers with an off-road track and towing area.

At the RAM off-road track, the Gordinier Group team has the opportunity to give each consumer a ride in the vehicle to display the truck capabilities while verbalizing all the product specs. For the towing area, the consumer gets to jump in the driver’s seat and feel the power first hand while the GG staff guides and answers any questions. This proves to be a highlight for consumers each year.

 

October 16-18, 2018

 

 

Sunbelt Ag Expo was the final stop on a successful summer farm show season for Ram Truck and Gordinier Group.

Ag shows are a great way for Ram to take a more grassroots approach to experiential marketing. In contrast to Ram’s auto show ride and drive activations, the guest interactions are longer and more personal at farm shows. While Gordinier Group drivers can’t churn through the staggering numbers of people like at an auto show, it is nice to shift gears and have an opportunity to form more of a bond with the heavy truck-biased demographic and be able to spend more time addressing their questions and concerns. It really feels like the trade-off is worth it.

 

This year’s tour began in California, hitting 5 total stops before finishing up in Moultrie, GA at Sunbelt. The 2018 2018 tour featured stops at:

 

World Ag Expo – Tulare, CA

Wisconsin Farm Tech Days – Johnson Creek, WI

Farm Progress Show – Boone, IA

Husker Harvest Days – Grand Island, NE

Sunbelt Ag Expo, Moultrie, GA

 

The Ram program consists of in interior off-road track surrounded by a perimeter towing track. This allows the team to give guests two different experiences – a ride along over the technical off-road features, piloted by Gordinier Group drivers. Similar to the auto show model, drivers give product specs and explain what the truck is showing on each obstacle.

On the tow track, guests drive and tow the load while GG personnel ride shotgun, answering questions and giving pointers while the guests actually feel the truck’s power and towing capability first hand.

With this model, the consumer experience is genuine and very informative. We are looking forward to getting back to the fields in 2019!

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