Highland, MI (248) 887-1101
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The new 2020 Jeep Gladiator triumphs at Jeep Beach 2019 in Daytona Beach

Gordinier Group constructed a rugged off-road course at the Daytona Motor Speedway specifically designed to showcase the new 2020 Jeep Gladiator.

GG staff then navigated the event thrill seekers through the robust course to show off the new vehicle’s capabilities.   Jeep boasts that the Gladiator is built to be a true pickup truck AND backed by legendary Jeep Brand 4 x 4 capability.

The Jeep aficionados in Daytona went wild for the new addition to the Jeep family!

 


 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The 2019 Auto Show Season Finishes Strong in The Big Apple

After an intense run, the auto show season finished strong in New York City, going back to its roots where Camp Jeep first invaded auto shows 15 years ago. The mobs lined up for a ride on the iconic track in The Big Apple.

We thank Jeep and our Gordinier Group staff that continue to make Camp Jeep such a success across the country year after year!

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 


While consumers by the thousands were entertained outside on the track, Jeep was also entertaining the masses inside unveiling the all new 2020 Jeep Gladiator that is now in mass production.

The newest member of the Jeep family is a Wrangler-based pickup truck that has a distinct off-road advantage.

Image result for 2020 jeep gladiator reveal at new york auto show 2019

 


2020 Jeep Gladiator

 

Cleveland Auto Show 2019 – Camp Jeep

After wrapping up in Chicago and only a couple days off, the Gordinier Group Camp Jeep team continued on for an 11-day stop at the 2019 Cleveland Auto Show where they continued to please the crowds.


2019 Chicago Auto Show – Camp Jeep

Camp Jeep was back at the 2019 Chicago Auto Show with Gordinier Group staff behind the wheel for the 13-day show proving the Jeep capabilities yet again. Although the Jeep line-up speaks for itself on the track, GG Professional Drivers accentuated the off-road abilities and highlighted the Jeep Wrangler as 2019 MotorTrend SUV of the Year.

Image result for 2019 Chicago auto show camp jeep

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Winter X Games 2019 – Jeep Wrangler X Challenge

Gordinier Group headed out to Aspen for the Winter X Games again this year.  In addition to providing VIP Jeep Shuttles for the extremists out there, Gordinier Group had a hand in the latest addition to the Winter X Games lineup.

New this year was the Jeep Wrangler X Challenge. Gordinier Group was excited to team up with Jeep and take the off-roading to the snow!

 

Houston Auto Show 2019

 

The RAM Truck Territory made an appearance at the Houston Auto Show with a variety of 2019 RAM trucks.  They presented the Rebel, Laramie, Laramie Longhorn, and the Limited 1500 models for the test-ride participants that lined up for a ride. Consumers were pleased to get a first-hand look at the RAM 1500 named 2019 Motor Trend Truck of the Year as well as the 2019 North American Truck of the Year.

The Gordinier Group team demoed the various new features on the 2019 RAM 1500 Truck.


 

 

 

 

 

Next door to RAM Truck Territory, Gordinier Group staff also turned laps at Camp Jeep with the Wrangler Unlimited Rubicon, Cherokee TrailHawk Elite, Grand Cherokee TrailHawk and the Compass TrailHawk.  Jeepers crowded the track and jam-packed the line.

 

San Diego Auto Show 2019

Gordinier Group hit another stop on the auto show circuit at the San Diego International Auto Show.

Camp Jeep San Diego captured the attention of consumers by the thousands yet again this year. Wrapping up the 4 day show on December 30th, the show was well received by everyone! The track was filled with Jeep Wrangler Rubicons, Cherokee and Grand Cherokee TrailHawks as well as the Compass TrailHawk. There was no shortage on thrill rides for Jeep enthusiasts.

Jeep Snow Patrol Swarms Aspen at 2018 Winter X-Games

January 26-29 2018

 

jeep shadesThe big news for Jeep at the X-Games this year was the addition of the all-new 2018 Wrangler Rubicon to the very popular shuttle fleet.

 

Located 160 miles southwest of Denver, the 23rd  Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.

 

Jeep offered event guests, athletes, and VIPs the opportunity experience the 2018 vehicle lineup while traveling from downtown Aspen to the mountain venue and back. 10 shuttle vehicles were used, consisting of a mix of the new 2018 Wrangler JL, Grand Cherokee, Compass, and Cherokee vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.

The free shuttle service is always a hit in Aspen (as well as a GG staff favorite), particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town. Once guests register with us the first time, their Jeep X-Games “lift ticket” is simply scanned in the vehicle to track their usage each time they ride.

2017 Toledo Assembly Complex (TAC) – Jeep Immersion

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Gordinier Group teamed up with longtime partner George P. Johnson to deliver a 7-week program at TAC – the birthplace of the modern Jeep Wrangler.

 

In an effort to boost morale at the plant, the Jeep Immersion at TAC was designed to give employees an opportunity to grow their enthusiasm for the brand. Employees from each department in the plant spent a full day learning about Jeep history, participating in team-building activities and ultimately driving the vehicles that they build on a challenging off-road course.

 

Gordinier Group was charged with designing and constructing the off-road courses and providing drivers and safety spotters to operate them. We developed two courses – an extreme ‘Rubicon Only’ course that our drivers took passengers on as well as a ‘Trail Rated’ course that was driven by the employees with our spotters on hand to help them to navigate the course.

We came into this event with the experience earned last summer at the Jefferson North Assembly Plant (JNAP) Jeep Immersion under our belt. The timing and logistics of getting over 100 employees safely through both courses each day had been dialed in, and guests LOVED the experience. Participants used off-road driving lessons given by GG drivers on the Rubicon course to pilot their Wranglers through the Trail Rated course without incident.

Activating an event in Toledo at the home of the Wrangler was a special opportunity for our drivers, who are all die-hard Wrangler fans. It didn’t go unnoticed that just a few feet away, 2018 Wrangler JLs were rolling off of the line… Exciting times for Jeep fans!

 

Below you will dfin a couple of clips that appeared on local Toledo media sites:

 

Toledo Blade article and videos

 

ABC 13 article and video

 

WTOL 11 video

 

FCA blog article and video

 

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FCA/UAW World Class Manufacturing Academy – JNAP Employee Jeep Immersion 2016

July 13- September 10 2016

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In an effort to improve morale and productivity at the Jefferson North Assembly Plant (JNAP) in Detroit, MI , Fiat Chrysler Automobiles and UAW started a program to give employees a different perspective about the Jeep Brand. By inviting all plant employees to the FCA World Class Manufacturing Academy (WCMA).

 

All plant employees were invited to the FCA World Class Manufacturing Academy (WCMA), to spend the day partaking in team building activities. After spending time in a classroom setting, JNAP guests were brought outside and given the opportunity to drive the Jeep vehicles that they spend their days assembling.

 

The driving portion was divided into 3 groups – an on-road drive, a full lineup Jeep Trail-Rated off-road drive, and an extreme Jeep Rubicon off-road ride.

The off-road tracks were built by Gordinier Group/Dirt Designs and featured challenging obstacles for the Trial Rated track and downright severe features on the Rubicon track, which actually pushed the limits of the Rubicon Wrangler’s capability.

 

 

 

This program ran for 6 days/week and we were able to give all plant employees an opportunity to learn more about the vehicles that they build, not to mention learning a bit about proper off-road driving (from Gordinier Group drivers), and having a lot of fun and thrills along the way!

 

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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