Highland, MI  (248) 887-1101

Jeep Wrangler

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As our team put the final touches on the Camp Jeep course outside the main entrance of Javits Center, the excitement began to set in. This year we celebrated our 20th anniversary of sharing the Camp Jeep Experience with the guests of the New York International Auto Show.

We’ve had 20 years of thrill rides along 11th Ave on the west side of Manhattan. 20 years of being exposed to the elements. This year was no different. Wind, rain, sleet, you name it. The team adapted and continued to provide a memorable experience for our guests.

Little did we know Mother Nature had an anniversary surprise for us. At 10:20 AM on April 5th, a 4.8 magnitude earthquake struck the NYC region. It was the largest seen in the last century but resulted in no damage and everyone remained safe.

Despite the challenges posed, some unprecedented, Gordinier Group delivered some impressive metrics for the show.

  • Over 31,000 passengers
  • Over 12,000 safe laps of a challenging course
  • Countless smiles

And to quote some of our guests:

  • “I missed the Jeep track at the Philly Auto show, so I made my way to NY when I saw that Jeep was here. This track has become an annual thing for our family, and we are so happy we were able to do it this year.”
  • “Thank you for being the best thing at the auto show again and again, no one has topped this ride yet.”
  • “Glad to see Jeep at the show this year, I bought my 2023 Gladiator last year after riding on this track.”
  • “We love the vibe at Jeep. Always a great time.”

We can’t wait to see what the next 20 years have in store! Thank you, NYC!


We always love our visits to Anaheim! The venue allows for a quick build-out of a challenging Camp Jeep course. Once paired with a wide variety of Wranglers, Gladiators, Grand Cherokees, we have a recipe for our team’s success. All we needed was a large group of Jeep enthusiasts to finish things off. We certainly got what we wished for!

We could spend too much time waxing poetically about our team’s ability to handle the crowds efficiently, showcase Jeep’s breadth of capability, and give our guests an experience they will never forget. But we would rather you hear it from the enthusiasts themselves. Here is a selection of quotes we collected during our time at the 22023 Orange County Auto Show.

  • “We drove hours to come to the auto show. Camp Jeep is our favorite.”
  • “The vibe is always fun at Camp Jeep and the process was smooth. Thank you”
  • “We love how easy it is to switch between the three options with the 4xe. E-Save, Electric, and Hybrid.”
  • ” My parents bought a Jeep Gladiator after riding in one last year. They didn’t even know they existed until they saw one at Camp Jeep.”
  • “The Jeep Mountain was our favorite part. 30 degrees is no joke!”

There were so many smiling faces this year and we were happy to meet them all. Close to 10,000 OC Jeep fans enjoyed the Camp Jeep experience this year and we can’t wait to come back in 2024!


Jeep and the Gordinier Group off-road team were back in Daytona for another Jeep Beach adventure.  Our team starts early in the week to design and build the Jeep off-road course that attendees have grown to love year and year.  Each year the design is a little different to give each Jeep lover the thrill ride they are looking for with steep inclines/declines, log craws, moguls and vertical wedges to keep them on the edge of their seat.

“It’s a lot like a roller coaster” – said one smiling Jeepster

Jeep Beach has become a staple in Daytona with thousands of Jeep enthusiast flacking to the city each year and 2023 was no different!


Gordinier Group staff closed out the auto show season at downtown Manhattan’s Jacob Javits Center at the New York International Auto Show.  Camp Jeep has become a staple at the show since its debut in 2004.  There is something amazing about an off-road course in the middle of the city that keeps the crowds coming back.  The popular interactive ride pulls in the masses each year to experience the sky scrapping Jeep Mountain with its 40-degree incline and decline as well as other various obstacles demonstrating stability, suspension, ground clearance and articulation of the Jeep Wrangler Rubicon, Gladiator and Grand Cherokee. 

That’s a wrap….we’ll be back to auto shows in the fall! 

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