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Jeep Wrangler

Jeep Snow Patrol Swarms Aspen at 2018 Winter X-Games

January 26-29 2018

 

jeep shadesThe big news for Jeep at the X-Games this year was the addition of the all-new 2018 Wrangler Rubicon to the very popular shuttle fleet.

 

Located 160 miles southwest of Denver, the 23rd  Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.

 

Jeep offered event guests, athletes, and VIPs the opportunity experience the 2018 vehicle lineup while traveling from downtown Aspen to the mountain venue and back. 10 shuttle vehicles were used, consisting of a mix of the new 2018 Wrangler JL, Grand Cherokee, Compass, and Cherokee vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.

The free shuttle service is always a hit in Aspen (as well as a GG staff favorite), particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town. Once guests register with us the first time, their Jeep X-Games “lift ticket” is simply scanned in the vehicle to track their usage each time they ride.

Gordinier Group builds off-road test drive course at Jim Glover Jeep Dealership in OK

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Gordinier Group’s off-road course-building entity, Dirt Designs, headed to Owasso, Oklahoma to design and construct a test drive track at the new Jim Glover Chrysler Dodge Jeep Ram Fiat Dealership. 

Providing a controlled track that specifically demonstrates Trail Rated attributes (such as traction, articulation, maneuverability, and ground clearance) flat-out works for a Jeep dealership. What better sales tool can you ask for, then to be able to take potential buyers out to show them what a Jeep vehicle can actually do? Furthermore, many Jeep customers (and also owners) aren’t familiar with how to engage such features as Hill Descent Control, Electronic-Locking Axles, Sway-Bar Disconnect, Selec Terrain, and Selec Speed. With each course build, Gordinier Group/Dirt Designs bakes in a day of staff training so that we can get the dealership sales crew up to speed on how to properly/safely drive and instruct drivers in an off-road setting.

 

Dirt Designs typically designs custom dealership courses to accommodate the entire Jeep lineup, including Wrangler, Grand Cherokee, Cherokee, Renegade, and Compass. The Jim Glover track has a couple of bonus ‘Rubicon Only’ turn-offs for the guests interested in Wrangler Rubicon (and pushing the limits a bit).

 

 

2016 Jeep Snow Patrol at Winter X-Games in Aspen

1/27/16 – 2/1/16

 

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Located 160 miles southwest of Denver, the 20th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.

 

Jeep offered event guests, athletes, and VIPs the opportunity to experience the 2016 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee and Renegade vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.

 

The free shuttle service is always a hit in Aspen, particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town.

Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2016!

2014 New York International Auto Show – Camp Jeep / Jeep Renegade

April 15 – 27th, 2014

 

2014 Cherokee Trailhawk tackles the Trail-Rated Pass

2014 Cherokee Trailhawk tackles the Trail-Rated Pass

 

 

 

The 2014 New York International Auto Show has come and gone, and with it, another incredibly successful Camp Jeep Auto Show season!

2014 marked the 10th anniversary of Camp Jeep at NYIAS, and as the program, track, and staff has evolved,  we have  drawn bigger crowds each year.

Although there are a handful of Camp Jeep auto shows that happen throughout the summer and fall, NYIAS is the unofficial end to the 2014 auto show season. We are very proud of our drivers and thankful to our clients George P. Johnson and the Chrysler LLC for trusting in our work.

In other NYIAS news, Jeep proudly announced their new B-segment SUV to the lineup, the 2015 Jeep Renegade. The Renegade will truly be a global vehicle, as Jeep is moving quickly into other parts of the world.

Some notable facts about the Renegade:

  • In the US, there are (2) 4 cylinder engine options – 2.4L Tiger Shark w/ 9-speed auto trans and a 1.4L MultiAir turbo with a 6-speed manual transmission
  • The Renegade is rumored to start at under $20,000
  • All Renegade models will achieve north of 30 mpg
  • There is a Trail-Rated Renegade Trailhawk, with extra ground clearance, aggressive tires, skid plates, and a full-time transfer case with Jeep Active Drive Low gearing (20:1 crawl ratio)

We definitely like the body styling and the available removable roof. While the hardcore, Wrangler wheelers will find things to criticize about the Renegade, the fact that there is a Trail-Rated Trailhawk version shows that Jeep is staying true to it’s roots. This vehicle will be a great seller for the brand (not to mention helping them to meet CAFE standards).

We are excited to put one through the paces and get a handle on its capabilities.

2015 Jeep Renegade Trailhawk

2015 Jeep Renegade Trailhawk

2014 Camp Jeep Auto Shows – Off to a fast start!

 

A new 2014 Cherokee tackles the Trail Rated Pass

A new 2014 Cherokee tackles the Trail Rated Pass

 

Houston Auto Show  1/22 – 1/26/14

Washington DC Auto Show 1/23 – 2/2/14

Chicago Auto Show 2/6 – 2/17/14

Philadelphia Auto Show 2/8 – 2/16/14

Milwaukee Auto Show 2/22 – 3/2/14

Cleveland Auto Show 3/1 – 3/9/14

Twin Cities Auto Show 3/8 – 3/16/14

Atlanta Auto Show 3/26 – 3/30/14

Denver Auto Show 4/9 – 4/13/14

New York Auto Show 4/15 – 4/27/14

 

 

 

The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.

The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.

It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.

2014 Jeep Winter X-Games

January 23-26, 2014

Located 160 miles southwest of Denver, the 18th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.

Jeep offered X-Games guests, athletes, and VIPs the opportunity experience the 2014 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee,  and Cherokee vehicles.  Gordinier Group trained drivers provided detailed product information during the ride.

Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2014!

The shuttle route consisted of pickup/drop off locations at Aspen Meadows, St. Regis,  and Hotel Jerome. Guests were funneled from those locations to the VIP and general drop-off points at the base of Buttermilk Mountain.

The free shuttle service is always a hit in Aspen, particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town.

2013 Crankworx Sees Introduction of New Jeep Cherokee Trailhawk

Guests were super excited to be able to experience/drive the newest Jeep, several months before they hit the showroom floor. Likewise, GG drivers were dying to get behind the wheel and be able to put the Cherokee through its paces.First impression highlights were the smooth shifting 9-speed transmission, electronic locking rear axle, and 8.6” of ground clearance. Many guests commented that they really like the aesthetics, ergonomics and interior styling as well. Overall, the response to the Cherokee was very positive. With the exception of a few original Cherokee owners (who mostly just wanted a different name for the new vehicle), people were really digging the new Cherokee.

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Gordinier Group Pro Drivers Blow Off Steam in Moab

April 21-14, 2013

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Some of our most experienced off-road drivers took a well-deserved break in Moab, UT, after an extremely busy Q1. Since we miss Easter Jeep Safari every year (runs concurrently with New York International Auto Show), we figured it was time to hone our skills for a 3-day technical driving seminar in the Utah desert.

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Moab has some of the most breathtaking and challenging ‘wheeling’ in the country.

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2013 Chicago Auto Show – Camp Jeep/City Drive

February 7 -18, 2013

Gordinier Group returned to the McCormick Place for the 2013 Chicago Auto Show.

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CAS is one of the largest shows of the year, with the ultimate indoor driving courses of the season.
For 2013, Chrysler sponsored the Camp Jeep Off-Road Ride as well as the Chrysler City Drive.

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The Camp Jeep track offered a body tilt, ground clearance log pile, boulder pile, log jam berm, articulation moguls and 18′ Jeep mountain – all in a natural setting with mulch, live trees and pines. If you closed your eyes on the track, you might think that you were on the Rubicon Trail in the Sierra Nevada mountains!

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2013 Jeep Winter X-Games

January 24-27 2013

Gordinier Group pro drivers traveled to Aspen, Colorado to provide a shuttle service at the 17th Annual Winter X-Games, sponsored by Jeep.
Always a favorite in downtown Aspen, the Jeep shuttle service offers athletes, VIPs, and spectators complimentary rides to and from the X-Games venue during the event days. Not only can they get a lift from 5 different downtown locations, but guests are able to ride in a 2013 Grand Cherokee, Wrangler Unlimited, Compass or Patriot.
During their ride, guests are educated on the Jeep product and are able to play Jeep trivia.Great weather and great action – this event is a keeper!

2013 Camp Jeep Auto Show series kicks off with a bang!

January 9, 2013

Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Whew!

Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
3. Philadelphia
4. Houston
5. Portland
6. Baltimore

Look for more details when we catch our collective breath.

Here are a couple of recent videos:

Sergio takes Fox 13′s Big Budah through the Camp Jeep track at Utah International Auto Expo


Mike O takes a guest through the Camp Jeep Baltimore track

2012 Arizona International Auto Show

November 22-25, 2012

Gordinier Group professional drivers traveled to the Phoenix Convention Center to work the 2012 Arizona International Auto Show, hosted by Motor Trend Autoshows, LLC.

Once again, Chrysler Group, LLC treated hungry Jeep enthusiasts (and newbies alike) to an exhilarating and informative off-road driving experience, on the indoor Jeep track.

Navigating the 30-degree wedge in a Grand Cherokee Trailhawk

And speaking of hungry, our friendly clients from Chrysler and the George P Johnson Company generously treated Gordinier Group drivers, Light Speed Management staff, and QEK vehicle technicians to a bountiful Thanskgiving feast. Cheers!

Thanksgiving Cheers!

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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