After an intense run, the auto show season finished strong in New York City, going back to its roots where Camp Jeep first invaded auto shows 15 years ago. The mobs lined up for a ride on the iconic track in The Big Apple.
While consumers by the thousands were entertained outside on the track, Jeep was also entertaining the masses inside unveiling the all new 2020 Jeep Gladiator that is now in mass production.
The newest member of the Jeep family is a Wrangler-based pickup truck that has a distinct off-road advantage.
2020 Jeep Gladiator
Camp Jeep was back at the 2019 Chicago Auto Show with Gordinier Group staff behind the wheel for the 13-day show proving the Jeep capabilities yet again. Although the Jeep line-up speaks for itself on the track, GG Professional Drivers accentuated the off-road abilities and highlighted the Jeep Wrangler as 2019 MotorTrend SUV of the Year.
Next Stop……2019 Philadelphia Auto Show bringing the Camp Jeep experience to thousands more in Philly. Fans that have grown to love Camp Jeep and new comers alike, all rushed the track to register again this year.
Another big fan visited the track as well!
Gordinier Group headed out to Aspen for the Winter X Games again this year. In addition to providing VIP Jeep Shuttles for the extremists out there, Gordinier Group had a hand in the latest addition to the Winter X Games lineup.
New this year was the Jeep Wrangler X Challenge. Gordinier Group was excited to team up with Jeep and take the off-roading to the snow!
Gordinier Group hit another stop on the auto show circuit at the San Diego International Auto Show.
Camp Jeep San Diego captured the attention of consumers by the thousands yet again this year. Wrapping up the 4 day show on December 30th, the show was well received by everyone! The track was filled with Jeep Wrangler Rubicons, Cherokee and Grand Cherokee TrailHawks as well as the Compass TrailHawk. There was no shortage on thrill rides for Jeep enthusiasts.
January 26-29 2018
Located 160 miles southwest of Denver, the 23rd Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2018 vehicle lineup while traveling from downtown Aspen to the mountain venue and back. 10 shuttle vehicles were used, consisting of a mix of the new 2018 Wrangler JL, Grand Cherokee, Compass, and Cherokee vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.
The free shuttle service is always a hit in Aspen (as well as a GG staff favorite), particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town. Once guests register with us the first time, their Jeep X-Games “lift ticket” is simply scanned in the vehicle to track their usage each time they ride.
Gordinier Group’s off-road course-building entity, Dirt Designs, headed to Owasso, Oklahoma to design and construct a test drive track at the new Jim Glover Chrysler Dodge Jeep Ram Fiat Dealership.
Providing a controlled track that specifically demonstrates Trail Rated attributes (such as traction, articulation, maneuverability, and ground clearance) flat-out works for a Jeep dealership. What better sales tool can you ask for, then to be able to take potential buyers out to show them what a Jeep vehicle can actually do? Furthermore, many Jeep customers (and also owners) aren’t familiar with how to engage such features as Hill Descent Control, Electronic-Locking Axles, Sway-Bar Disconnect, Selec Terrain, and Selec Speed. With each course build, Gordinier Group/Dirt Designs bakes in a day of staff training so that we can get the dealership sales crew up to speed on how to properly/safely drive and instruct drivers in an off-road setting.
Dirt Designs typically designs custom dealership courses to accommodate the entire Jeep lineup, including Wrangler, Grand Cherokee, Cherokee, Renegade, and Compass. The Jim Glover track has a couple of bonus ‘Rubicon Only’ turn-offs for the guests interested in Wrangler Rubicon (and pushing the limits a bit).
1/27/16 – 2/1/16
Located 160 miles southwest of Denver, the 20th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity to experience the 2016 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee and Renegade vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.
The free shuttle service is always a hit in Aspen, particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2016!
April 15 – 27th, 2014
The 2014 New York International Auto Show has come and gone, and with it, another incredibly successful Camp Jeep Auto Show season!
2014 marked the 10th anniversary of Camp Jeep at NYIAS, and as the program, track, and staff has evolved, we have drawn bigger crowds each year.
Although there are a handful of Camp Jeep auto shows that happen throughout the summer and fall, NYIAS is the unofficial end to the 2014 auto show season. We are very proud of our drivers and thankful to our clients George P. Johnson and the Chrysler LLC for trusting in our work.
In other NYIAS news, Jeep proudly announced their new B-segment SUV to the lineup, the 2015 Jeep Renegade. The Renegade will truly be a global vehicle, as Jeep is moving quickly into other parts of the world.
Some notable facts about the Renegade:
- In the US, there are (2) 4 cylinder engine options – 2.4L Tiger Shark w/ 9-speed auto trans and a 1.4L MultiAir turbo with a 6-speed manual transmission
- The Renegade is rumored to start at under $20,000
- All Renegade models will achieve north of 30 mpg
- There is a Trail-Rated Renegade Trailhawk, with extra ground clearance, aggressive tires, skid plates, and a full-time transfer case with Jeep Active Drive Low gearing (20:1 crawl ratio)
We definitely like the body styling and the available removable roof. While the hardcore, Wrangler wheelers will find things to criticize about the Renegade, the fact that there is a Trail-Rated Trailhawk version shows that Jeep is staying true to it’s roots. This vehicle will be a great seller for the brand (not to mention helping them to meet CAFE standards).
We are excited to put one through the paces and get a handle on its capabilities.
Houston Auto Show 1/22 – 1/26/14
Washington DC Auto Show 1/23 – 2/2/14
Chicago Auto Show 2/6 – 2/17/14
Philadelphia Auto Show 2/8 – 2/16/14
Milwaukee Auto Show 2/22 – 3/2/14
Cleveland Auto Show 3/1 – 3/9/14
Twin Cities Auto Show 3/8 – 3/16/14
Atlanta Auto Show 3/26 – 3/30/14
Denver Auto Show 4/9 – 4/13/14
New York Auto Show 4/15 – 4/27/14
The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.
The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.
It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.