Gordinier Group’s off-road course-building entity, Dirt Designs, headed to Owasso, Oklahoma to design and construct a test drive track at the new Jim Glover Chrysler Dodge Jeep Ram Fiat Dealership.
Providing a controlled track that specifically demonstrates Trail Rated attributes (such as traction, articulation, maneuverability, and ground clearance) flat-out works for a Jeep dealership. What better sales tool can you ask for, then to be able to take potential buyers out to show them what a Jeep vehicle can actually do? Furthermore, many Jeep customers (and also owners) aren’t familiar with how to engage such features as Hill Descent Control, Electronic-Locking Axles, Sway-Bar Disconnect, Selec Terrain, and Selec Speed. With each course build, Gordinier Group/Dirt Designs bakes in a day of staff training so that we can get the dealership sales crew up to speed on how to properly/safely drive and instruct drivers in an off-road setting.
Dirt Designs typically designs custom dealership courses to accommodate the entire Jeep lineup, including Wrangler, Grand Cherokee, Cherokee, Renegade, and Compass. The Jim Glover track has a couple of bonus ‘Rubicon Only’ turn-offs for the guests interested in Wrangler Rubicon (and pushing the limits a bit).
April 15 – 27th, 2014
The 2014 New York International Auto Show has come and gone, and with it, another incredibly successful Camp Jeep Auto Show season!
2014 marked the 10th anniversary of Camp Jeep at NYIAS, and as the program, track, and staff has evolved, we have drawn bigger crowds each year.
Although there are a handful of Camp Jeep auto shows that happen throughout the summer and fall, NYIAS is the unofficial end to the 2014 auto show season. We are very proud of our drivers and thankful to our clients George P. Johnson and the Chrysler LLC for trusting in our work.
In other NYIAS news, Jeep proudly announced their new B-segment SUV to the lineup, the 2015 Jeep Renegade. The Renegade will truly be a global vehicle, as Jeep is moving quickly into other parts of the world.
Some notable facts about the Renegade:
- In the US, there are (2) 4 cylinder engine options – 2.4L Tiger Shark w/ 9-speed auto trans and a 1.4L MultiAir turbo with a 6-speed manual transmission
- The Renegade is rumored to start at under $20,000
- All Renegade models will achieve north of 30 mpg
- There is a Trail-Rated Renegade Trailhawk, with extra ground clearance, aggressive tires, skid plates, and a full-time transfer case with Jeep Active Drive Low gearing (20:1 crawl ratio)
We definitely like the body styling and the available removable roof. While the hardcore, Wrangler wheelers will find things to criticize about the Renegade, the fact that there is a Trail-Rated Trailhawk version shows that Jeep is staying true to it’s roots. This vehicle will be a great seller for the brand (not to mention helping them to meet CAFE standards).
We are excited to put one through the paces and get a handle on its capabilities.
Houston Auto Show 1/22 – 1/26/14
Washington DC Auto Show 1/23 – 2/2/14
Chicago Auto Show 2/6 – 2/17/14
Philadelphia Auto Show 2/8 – 2/16/14
Milwaukee Auto Show 2/22 – 3/2/14
Cleveland Auto Show 3/1 – 3/9/14
Twin Cities Auto Show 3/8 – 3/16/14
Atlanta Auto Show 3/26 – 3/30/14
Denver Auto Show 4/9 – 4/13/14
New York Auto Show 4/15 – 4/27/14
The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.
The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.
It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.
January 23-26, 2014
Located 160 miles southwest of Denver, the 18th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered X-Games guests, athletes, and VIPs the opportunity experience the 2014 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, and Cherokee vehicles. Gordinier Group trained drivers provided detailed product information during the ride.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2014!
The shuttle route consisted of pickup/drop off locations at Aspen Meadows, St. Regis, and Hotel Jerome. Guests were funneled from those locations to the VIP and general drop-off points at the base of Buttermilk Mountain.
The free shuttle service is always a hit in Aspen, particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town.
Guests were super excited to be able to experience/drive the newest Jeep, several months before they hit the showroom floor. Likewise, GG drivers were dying to get behind the wheel and be able to put the Cherokee through its paces.First impression highlights were the smooth shifting 9-speed transmission, electronic locking rear axle, and 8.6” of ground clearance. Many guests commented that they really like the aesthetics, ergonomics and interior styling as well. Overall, the response to the Cherokee was very positive. With the exception of a few original Cherokee owners (who mostly just wanted a different name for the new vehicle), people were really digging the new Cherokee.
April 21-14, 2013
Some of our most experienced off-road drivers took a well-deserved break in Moab, UT, after an extremely busy Q1. Since we miss Easter Jeep Safari every year (runs concurrently with New York International Auto Show), we figured it was time to hone our skills for a 3-day technical driving seminar in the Utah desert.
Moab has some of the most breathtaking and challenging ‘wheeling’ in the country.
February 7 -18, 2013
Gordinier Group returned to the McCormick Place for the 2013 Chicago Auto Show.
CAS is one of the largest shows of the year, with the ultimate indoor driving courses of the season.
For 2013, Chrysler sponsored the Camp Jeep Off-Road Ride as well as the Chrysler City Drive.
The Camp Jeep track offered a body tilt, ground clearance log pile, boulder pile, log jam berm, articulation moguls and 18′ Jeep mountain – all in a natural setting with mulch, live trees and pines. If you closed your eyes on the track, you might think that you were on the Rubicon Trail in the Sierra Nevada mountains!
January 24-27 2013
Gordinier Group pro drivers traveled to Aspen, Colorado to provide a shuttle service at the 17th Annual Winter X-Games, sponsored by Jeep.
Always a favorite in downtown Aspen, the Jeep shuttle service offers athletes, VIPs, and spectators complimentary rides to and from the X-Games venue during the event days. Not only can they get a lift from 5 different downtown locations, but guests are able to ride in a 2013 Grand Cherokee, Wrangler Unlimited, Compass or Patriot.
During their ride, guests are educated on the Jeep product and are able to play Jeep trivia.Great weather and great action – this event is a keeper!
January 9, 2013
Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
Look for more details when we catch our collective breath.
Here are a couple of recent videos:
Sergio takes Fox 13′s Big Budah through the Camp Jeep track at Utah International Auto Expo
November 22-25, 2012
Gordinier Group professional drivers traveled to the Phoenix Convention Center to work the 2012 Arizona International Auto Show, hosted by Motor Trend Autoshows, LLC.
And speaking of hungry, our friendly clients from Chrysler and the George P Johnson Company generously treated Gordinier Group drivers, Light Speed Management staff, and QEK vehicle technicians to a bountiful Thanskgiving feast. Cheers!
October 4-7, 2012
Camp Jeep returned to the Orange County Auto Show to a receptive and enthusiastic crowd of Jeep fans.
New and returning auto show guests flocked to the Jeep off-road course to ride along in the 2012 Jeep vehicles alongside Gordinier Group professional drivers.
The Camp Jeep track offered driving obstacles designed to showcase Jeep’s best-in-class ground clearance, stability, axle articulation and traction capabilities. Guests were given the opportunity to ride in a 2012 Jeep Grand Cherokee, Wrangler, Liberty, Compass or Patriot.
Through a partnership with the Boys & Girls Club of America, the Jeep Brand was fortunate to be able to host a wonderful group of kids at the track. These future off-roaders were thrilled to experience the course and were a true pleasure to have at Camp Jeep.
The Jeep Grand Cherokee Trailhawk edition was also introduced to the public in Anaheim. To say that it was well-received is an understatement.
Read more about this exciting off-road package here: Jeep Grand Cherokee Trailhawk
January 13-16, 2012
This past holiday weekend, Gordinier Group was honored to be a part of Camp Jeep in Sandy, Utah as the off road challenge course was brought to the Utah International Auto Expo for the first time. The crew was thrilled to be in Jeep country and demonstrating the Jeep brand capabilities to so many avid off-roaders. Craig Bickmore, executive director of the New Car Dealers of Utah was enthusiastic about the show’s new addition. “Camp Jeep brings a whole new level of excitement to this year’s auto expo.”
The Jeep Kids Course engaged younger Jeep enthusiasts with Wrangler Power Wheels , and the 25 foot rock climbing wall provided a challenge for those of all ages.
Check out what people had to say about Camp Jeep at the Utah International Auto Expo:
Motor Trend focuses of Camp Jeep Utah.
Studio 5 named Camp Jeep the highlight of the show.