Highland, MI (248) 887-1101
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Ram Test Drive

2016 Ram Party for a Cause at Academy of Country Music Awards, Las Vegas

April 1-3, 2016

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Ram Trucks once again rolled out the red carpet for guests of the Academy of Country Music Awards Party for a Cause participants.

 

As a warm up for the ACM Awards, PFAC has turned into it’s own premier, 3-day event and Ram was the gold sponsor for 2016. PFAC boasted performances by the likes of Carrie Underwood, Dierks Bentley, Kenny Chesney, Lee Brice and other top acts. What’s more, the event raised over $500,000 for various charities.

 

For Gordinier Group, this event is an opportunity for our drivers to give exposure to the full lineup of Ram trucks – from the 2016 1500 Laramie Limited, to the 2016 Ram 3500 Laramie Longhorn. The 5.7L Hemi, 6.4L Hemi. 3.0L EcoDiesel and 6.7L Cummins Diesel were all represented in our fleet of test ride trucks. We even had a 2017 Power Wagon on display.

GG drivers drove guests on an exciting, closed-course off-road track featuring obstacles such as berms, moguls, culverts, logs and a mobile mountain. During the experience, drivers described best-in-class features and benefits, as well as giving an overview of what is dynamically happening with the vehicle as it conquers each obstacle. With the thousands of people attending PFAC, this was a great way for Ram to engage with one of their most desirable marketing demographics.

2014 Ram Test Ride Series – Q1

Houston Auto Show 1/22 – 1/26/14

World Agriculture Expo 2/11 – 2/13/14

Dallas Auto Show 2/19 – 2/23/14

Cleveland Auto Show 3/1 – 3/1914

Rodeo Austin 3/1 – 3/16/14

 

After winning the Motor Trend “Truck of the Year” award for the second consecutive year (for the 2014 Ram 1500 Ecodiesel), Ram trucks has upped the ante on their experiential marketing efforts. By adding additional indoor auto sh0ow tracks as well as adding outdoor shows, Ram is working hard to spread the news about how great their product is.

Gordinier Group is fortunate and proud to be on the front line of that push, as our drivers are the conduit between the brand and the consumers.

We are looking forward to our next Ram event next week at the American Country Music Awards in Las Vegas.

 

 

 

2013 Ponoka Stampede – Ram Test Drive

July 25 – August 1, 2013

Gordinier Group Pro Drivers visited the ‘Great White North’ to activate a Ram Test Drive at the Ponoka Stampede.
Located between Calgary and Edmonton , the 77th Annual Ponoka Stampede drew over 65,000 spectators and is the largest week-long Pro Rodeo in Canada.

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2012 Oklahoma State Fair

September 13-23, 2012

This evening will wrap up the 106th annual Oklahoma State Fair at the State Fair Park in Oklahoma City. The event boasts a 435 acre landscape, a Space Needle standing 330 feet tall, over 30,000 livestock ribbons awarded and just about anything you can think of fried on a stick. Tim O’Toole, the fair’s chief executive officer, expressed, “Each year brings a new chapter in weighing tradition and pop culture.” This year that included the Ram Rodeo Series as well as the Ram Test Track, and the Gordinier Group professional drivers were thrilled to be part of the occasion.

The 2012 Ram Truck Brand line up appealed to fair attendees seeking an exciting ride, as the Ram Test Track allowed them to test 1500, 2500 and 3500 models on off-roading obstacles demonstrating Stability, Ground Clearance, Suspension, Articulation and Traction. Ram Track guests were offered a $10 gift card or the option to donate the amount to a Ram Rodeo Series charity.

Check out the local news, WFTV Channel 9′s coverage of the event HERE.

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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