Ram Truck Territory
The team arrived early to complete our most ambitious show floor buildout to date. The layout designed by our partners at George P Johnson consisted of the following:
- 200+ tons of flagstone and boulders
- 50 live trees
- 350 yards of dirt and mulch
Once complete, these natural elements coupled with large-scale graphics and extreme driving obstacles created the perfect setting for our guests to experience three separate activations.
First up, the media reveal of the 2024 Jeep Gladiator line-up. Our precision drivers made dynamic entrances into the presentation space to showcase three different trim levels of the new mid-sized truck. The crowd was large, and media impressions were strong! Goal one…check.
Once the show opened to the public, goals two and three came in quick succession. The Camp Jeep Team hosted over 20,000 guests while navigating new and challenging obstacles which included a 23-foot hill with a 40-degree incline/decline, a narrow crevasse, and an off-camber articulation bridge.
Meanwhile, our RAM Truck Territory Team had a bit of fun while hosting over 15,000 guests. New assets on the course included an 18-foot hill with a 30-degree incline/decline, a log crawl, and dual-turn articulation wedges.
Both activations ran flawlessly for the duration of the show enabling guests to experience the innate capability, strength, and comfort of both Jeep and RAM vehicles. A win for all and on our home ice too (so to speak)! Thank you, Detroit!
RAM Truck Territory also drew in massive crowds at the nation’s largest auto show in Chicago. Back again for 2023, RAM trucks were on course to showcase the latest and greatest in the lineup. Gordinier Group drivers work vigorously on que to keep the lines moving and get the product in front of the passionate truck enthusiasts. On the RAM track, our staff has the ability to highlight a variety of the truck’s strong proficiencies such as towing, torque, traction, technology and stability. With different engine options and trim levels on the track, consumers can see first-hand the choices these trucks have to offer.
RAM Truck Territory headed outdoors to the Oklahoma State Fair in Oklahoma City. RAM trucks are always a fan favorite at the state fair. Dirt Designs designed and built the off-road track to fully demonstrate the specifications of the RAM 1500 and 2500 on course. The show runs for 11 days and draws in close to a million attendees each year. RAM picked the right event to showcase the capabilities of their pride and joy. With 8 vehicles on the off-road course, Gordinier Group Drivers were able to conquer the through-put demands. There were also 3 trucks on display with GG Product Specialists there to answer questions and deliver the key components of the trucks. With all the bases covered, we had a great event for 2022.
Gordinier Group staff traveled down to the Cleveland Auto Show to man the vehicles at both Camp Jeep and RAM Truck Territory once again. Both tracks were filled with Jeep and RAM enthusiasts eager to hitch a ride on the 4×4 courses. The new extreme Jeep Mountain was a draw for the Jeepsters while the truck lovers enjoyed the RAM track experience.
