February 12-14, 2012
The 45th annual World Ag Expo was held in Tulare, CA this past weekend, boasting 1600 exhibitors and covering 2.5 million square feet of agriculturally rich San Joaquin Valley. In the midst of farm equipment, chemicals, communications, and technology exhibits, RAM build an off-roading course allowing attendees to test drive the RAM truck line up. Gordinier Group’s experienced coach riders and product specialists accompanied consumers, answering questions about the brand and providing product information as needed.
Gordinier Group partners with Ram Rodeo to give rodeo guests the opportunity to test drive Ram Trucks in a no sales pressure atmosphere.
Guests are able to pick from the full Ram vehicle lineup with various features to get a feel for what may suit them and their needs. They are encouraged to spend as much time as desired driving the Ram Truck they are most interested in.