Houston Auto Show 1/22 – 1/26/14
World Agriculture Expo 2/11 – 2/13/14
Dallas Auto Show 2/19 – 2/23/14
Cleveland Auto Show 3/1 – 3/1914
Rodeo Austin 3/1 – 3/16/14
After winning the Motor Trend “Truck of the Year” award for the second consecutive year (for the 2014 Ram 1500 Ecodiesel), Ram trucks has upped the ante on their experiential marketing efforts. By adding additional indoor auto sh0ow tracks as well as adding outdoor shows, Ram is working hard to spread the news about how great their product is.
Gordinier Group is fortunate and proud to be on the front line of that push, as our drivers are the conduit between the brand and the consumers.
We are looking forward to our next Ram event next week at the American Country Music Awards in Las Vegas.
March 9-23, 2013
Gordinier Group teamed up with Ram Rodeo once again to activate a Ram test drive at the 2013 Rodeo Austin in Texas.
With the all-new 2013 Ram 1500 on hand, the off-road track was a very popular activity among rodeo goers.
GG coach riders rode along with guests, sharing their off-road driving expertise and extensive knowledge on the the makeup and driving dynamics of the 2013 Motor Trend “Truck of the Year”.
Despite poor weather and competition with SXSW in Austin, the 2013 rodeo and test drive experienced great attendance and is always a favorite for Gordinier Group team members.
December 12-15 2012
It was all hands on deck as Gordinier Group headed to Sin City in December to be a part of the National Finals Rodeo, sponsored by Ram Trucks.
The valet area of the MGM Grand (the largest casino in Las Vegas) was taken over by the Ram driving experience.
This creatively designed course featured 3 totally unique Ram expeiences:
1. Off-road course – Guests rode along in 2013 Ram 1500 or 2500 Power Wagons over I-beams, rollers, culverts, mobile mountain and an acceleration/braking lane.
2. Trailer Towing – Guests experienced the unmatched towing prowess of the Ram 3500 as it pulled either a goose-neck trailer (with 14,000 lb. Case/New Holland Puma tractor), or an outfitted, bumper-pull horse trailer (provided by NRS).
3. Payload – Guests rode in a 1500 or 2500 Ram, fitted with 1,000 lb. hay bale in the bed, as it deftly maneuvered through a slalom course.
Gordinier Group professional drivers handled the driving duties while providing NFR attendees with all of the Ram product information that they could handle. This is our audience, and these cowboys/girls are some of our favorite guests!
GPJ produced an excellent video recap of the event here: RAM Vegas
September 13-23, 2012
This evening will wrap up the 106th annual Oklahoma State Fair at the State Fair Park in Oklahoma City. The event boasts a 435 acre landscape, a Space Needle standing 330 feet tall, over 30,000 livestock ribbons awarded and just about anything you can think of fried on a stick. Tim O’Toole, the fair’s chief executive officer, expressed, “Each year brings a new chapter in weighing tradition and pop culture.” This year that included the Ram Rodeo Series as well as the Ram Test Track, and the Gordinier Group professional drivers were thrilled to be part of the occasion.
The 2012 Ram Truck Brand line up appealed to fair attendees seeking an exciting ride, as the Ram Test Track allowed them to test 1500, 2500 and 3500 models on off-roading obstacles demonstrating Stability, Ground Clearance, Suspension, Articulation and Traction. Ram Track guests were offered a $10 gift card or the option to donate the amount to a Ram Rodeo Series charity.
Check out the local news, WFTV Channel 9’s coverage of the event HERE.
March 9 – 24, 2012
Rodeo Austin wrapped up its 75th Anniversary on Saturday, a milestone for what has become one of Austin’s premier events, spotlighting ProRodeo events, daily concerts and a livestock showcase. The Gordinier Group was back for the Ram Test Drive’s third year in a row. This year brought exciting new obstacles to the closed course.
Rodeo guests took their pick from Ram lineup including the 1500 Longhorn, 2500 Laramie 6.7, 2500 Lone Star 6.7, 2500 Outdoorsman Hemi, 3500 Chassis Cab and 3500 Longhorn, driving through rolling hills to test the trucks’ traction, 30-degree tilts to display the vehicles’ stability and turning circles to demonstrate the turning radius. Here’s what consumers had to say about the experience:
“I never thought I could drive a truck, but it turns so easy!”
“It actually rides smoother than I expected for a truck this size!”
Ram test drivers received a $10 gift card for their participation which they were given the option to donate to the Rodeo Austin Scholarship Fund. This year, Ram worked with the volunteers at the rodeo and were thrilled to donate over $10,000 to the Rodeo Austin Scholarship Fund.
Check out all the events at Rodeo Austin HERE.