Highland, MI  (248) 887-1101

Rubicon

The team arrived early to complete our most ambitious show floor buildout to date. The layout designed by our partners at George P Johnson consisted of the following:

  • 200+ tons of flagstone and boulders
  • 50 live trees
  • 350 yards of dirt and mulch

Once complete, these natural elements coupled with large-scale graphics and extreme driving obstacles created the perfect setting for our guests to experience three separate activations.

First up, the media reveal of the 2024 Jeep Gladiator line-up. Our precision drivers made dynamic entrances into the presentation space to showcase three different trim levels of the new mid-sized truck. The crowd was large, and media impressions were strong! Goal one…check.

Once the show opened to the public, goals two and three came in quick succession. The Camp Jeep Team hosted over 20,000 guests while navigating new and challenging obstacles which included a 23-foot hill with a 40-degree incline/decline, a narrow crevasse, and an off-camber articulation bridge.

Meanwhile, our RAM Truck Territory Team had a bit of fun while hosting over 15,000 guests. New assets on the course included an 18-foot hill with a 30-degree incline/decline, a log crawl, and dual-turn articulation wedges.

Both activations ran flawlessly for the duration of the show enabling guests to experience the innate capability, strength, and comfort of both Jeep and RAM vehicles. A win for all and on our home ice too (so to speak)! Thank you, Detroit!




 

Jeep and the Gordinier Group off-road team were back in Daytona for another Jeep Beach adventure.  Our team starts early in the week to design and build the Jeep off-road course that attendees have grown to love year and year.  Each year the design is a little different to give each Jeep lover the thrill ride they are looking for with steep inclines/declines, log craws, moguls and vertical wedges to keep them on the edge of their seat.

“It’s a lot like a roller coaster” – said one smiling Jeepster

Jeep Beach has become a staple in Daytona with thousands of Jeep enthusiast flacking to the city each year and 2023 was no different!


Gordinier Group staff closed out the auto show season at downtown Manhattan’s Jacob Javits Center at the New York International Auto Show.  Camp Jeep has become a staple at the show since its debut in 2004.  There is something amazing about an off-road course in the middle of the city that keeps the crowds coming back.  The popular interactive ride pulls in the masses each year to experience the sky scrapping Jeep Mountain with its 40-degree incline and decline as well as other various obstacles demonstrating stability, suspension, ground clearance and articulation of the Jeep Wrangler Rubicon, Gladiator and Grand Cherokee. 

That’s a wrap….we’ll be back to auto shows in the fall! 

Jeep and Gordinier Group were back at the Minnesota 4Fest event in Elk River, MN for 2022.  Gordinier Group designed and constructed the off-road course to give each consumer a thrill ride they won’t soon forget.  With a course precisely designed to highlight the 4×4 Jeep, our drivers are able to demonstrate the true trail rated aptitudes of the brand.


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