Winter X Games
Gordinier Group headed out to Aspen for the Winter X Games again this year. In addition to providing VIP Jeep Shuttles for the extremists out there, Gordinier Group had a hand in the latest addition to the Winter X Games lineup.
New this year was the Jeep Wrangler X Challenge. Gordinier Group was excited to team up with Jeep and take the off-roading to the snow!
January 26-29 2018
The big news for Jeep at the X-Games this year was the addition of the all-new 2018 Wrangler Rubicon to the very popular shuttle fleet.
Located 160 miles southwest of Denver, the 23rd Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2018 vehicle lineup while traveling from downtown Aspen to the mountain venue and back. 10 shuttle vehicles were used, consisting of a mix of the new 2018 Wrangler JL, Grand Cherokee, Compass, and Cherokee vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.
The free shuttle service is always a hit in Aspen (as well as a GG staff favorite), particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town. Once guests register with us the first time, their Jeep X-Games “lift ticket” is simply scanned in the vehicle to track their usage each time they ride.
January 26-29, 2017
The 21st Annual Winter X-Games came back to Aspen, CO for 2017. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity experience the 2017 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee vehicles.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2017!
1/27/16 – 2/1/16
Located 160 miles southwest of Denver, the 20th Annual Winter X-Games took place in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.
Jeep offered event guests, athletes, and VIPs the opportunity to experience the 2016 vehicle lineup while traveling from downtown Aspen to the mountain venue. 12 shuttle vehicles were used, consisting of a mix of Wrangler, Grand Cherokee, Cherokee and Renegade vehicles. Consumer data was collected by Gordinier Group trained drivers, who provided product information during the ride.
The free shuttle service is always a hit in Aspen, particularly on the weekend, after attendees recognize the wrapped vehicles swarming around town.
Amidst the fabulous winter backdrop of Aspen and the buzz of Winter X-Games, the Jeep shuttle service was a huge success again in 2016!
