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2014 Camp Jeep Auto Shows – Off to a fast start!


A new 2014 Cherokee tackles the Trail Rated Pass

A new 2014 Cherokee tackles the Trail Rated Pass


Houston Auto Show  1/22 – 1/26/14

Washington DC Auto Show 1/23 – 2/2/14

Chicago Auto Show 2/6 – 2/17/14

Philadelphia Auto Show 2/8 – 2/16/14

Milwaukee Auto Show 2/22 – 3/2/14

Cleveland Auto Show 3/1 – 3/9/14

Twin Cities Auto Show 3/8 – 3/16/14

Atlanta Auto Show 3/26 – 3/30/14

Denver Auto Show 4/9 – 4/13/14

New York Auto Show 4/15 – 4/27/14




The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.

The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.

It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.

2014 Chicago Auto Show Camp Jeep & Chrysler City Drive

A 2014 Polar Edition Wrangler easily conquers the trail Rated Pass in front of an enormous crowd

A 2014 Polar Edition Wrangler easily conquers the Trail Rated Pass in front of an enormous crowd

Feb 6-14, 2014

Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.

Camp Jeep:

Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.

On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.

Click here to watch Jim Morrison, Director – Jeep Brand, talk about the Camp Jeep CAS track.

City Drive:

The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.

With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry.  Kudos to Chrysler for continuing to raise the bar on this event every year.


Camp Jeep at South Florida International Auto Show 2012

November 9-18, 2012

Camp Jeep rolled into Miami to be a part of the 42nd South Florida International Auto Show

While several other automotive brands have piggybacked onto the auto show ride & drive wave, Camp Jeep still draws the most participation and buzz.

This year, SFIA guests were given the first public opportunity to ride in the all new Jeep Wrangler Moab Edition

With its combination of off-road prowess and interior comfort, it is no surprise that the 2013 Wrangler Moab has been named “4×4 of the Year” by Peterson’s 4 Wheel & Off Road magazine

Along with the Moab, guests were treated to rides in the Wrangler Rubicon, Grand Cherokee Trailhawk, Liberty, Compass and Patriot.

Rubicon tire point of view

Pro Driver Sergio puts the Jeep Moab through its paces while excited guests from the Boys & Girls Club of America ride along

Jeep Track

Jeep Mountain Sky View

2012 Denver Auto Show

March 21-25, 2012

Jeep Test Drive

Camp Jeep returned to the Denver Auto Show with great reception from one of its natural habitats in Jeep country this past weekend. New and returning auto show guests jumped in with the Gordinier Group product specialists and trained professional drivers as they traversed the 22,000 square feet of indoor off-roading terrain in the 2012 Jeep lineup.

Suspension, stability, articulation and traction obstacles astounded passengers in the Jeep Wrangler Rubicon and Grand Cherokee Overland. “I just came on this ride for my kids, but now seeing firsthand what these Jeeps are capable of, I am going to have to seriously consider purchasing one in the future.”

Jeep Test Drive

See PR Newswire’s Camp Jeep coverage HERE.

Denver’s local news source, the Examiner, highlighted Camp Jeep Denver in their auto show report.

Jeep Test Drive

2012 Kansas City International Auto Show

March 7-11, 2012

Camp Jeep Test Drive

The Kansas City International Auto Show was host to Camp Jeep for the first time this past weekend. While sports fans were scrutinizing March Madness and the basketball tournaments going on next door, automotive aficionados flocked to Bartle Hall to check out all of this year’s models.

The Gordinier Group professional drivers were pleased to demonstrate the Jeep brand’s entire line up in the 22,000 square foot off-roading exhibit. The response from attendees said it all: “This is brilliant marketing. I had never been in a Jeep before today. I had no idea they were this nice and so capable of all kinds of terrain. We will definitely consider this as our next vehicle.” The entire Chrysler booth was voted Best of Show by the auto show’s association. Camp Jeep won Favorite Exhibit as voted by the consumers.

The Gallatin North Missourian was excited about Camp Jeep’s first time at the Kansas City Auto Show.

The local dealership, Waynesburg Chrylser Dodge Jeep Ram, urged Jeep enthusiasts not to miss Camp Jeep Kansas City.

Camp Jeep Test Drive

2012 Cleveland Auto Show

February 25-March 4, 2012

Camp Jeep Test Drive

Camp Jeep made its appearance at the Cleveland Auto Show again this year, showcasing the on and off road capabilities of the entire Jeep line up within a 22,000 square foot exhibit. Gordinier Group’s professional drivers demonstrated the suspension, stability, ground clearance, articulation and traction on demanding obstacles that would prove extremely taxing were it not in a Jeep. Jim Morrison, Director of Jeep Brand Marketing, described Camp Jeep Cleveland to the press. “Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”

As well as Camp Jeep, the Jeep kids course and 25-foot rock climbing wall provided entertainment for all ages. This 10 day show marked the 109th year of the Cleveland Auto Show. Check out some of the media coverage below:

Camp Jeep Kidz Course

Camp Jeep Test Drive

View a consumer’s in seat experience HERE.

Cleveland.com highlights Camp Jeep Cleveland.

All the details of Camp Jeep Cleveland were also covered by www.theautochannel.com.

2012 Chicago Auto Show

February 8-19, 2012

Camp Jeep Chicago

The Chicago Auto Show covers more than 1 million square feet of McCormick Place and is open to the public for 10 days, making it the largest automotive exposition on the continent. This year’s show saw a surge in attendance, generating the most successful finish in 4 years.

Chrysler Group attracted the masses with three indoor test tracks this year. Gordinier Group’s staff consisting of trained, professional drivers and product specialists showcased the brands’ capabilities and new product features while simultaneously transporting guests through a number of demanding obstacles. Below is a photo of Jim Morrison, Director of Jeep Brand Product Marketing, addressing the Gordinier crew before the big show.

Mr. Morrison speaks

Camp Jeep made its its eighth consecutive appearance at the Chicago Auto Show, displaying ground clearance, stability, maneuverability, suspension, articulation and traction in the latest Wrangler Rubicon Unlimited, Grand Cherokee Overland, Liberty Renegade, Patriot and Compass Jeep brand models. Guests were taken to exhilarating heights of over 18′ and thrilling grades of up to 35 degrees.

Camp Jeep Chicago

Camp Jeep Chicago

Camp Jeep Chicago

The RAM Track Experience entailed a virtual construction site, with real life obstructions demonstrating traction, body and frame strength, handling and suspension, ride quality, ground clearance, stability and payload in various models of the RAM 1500.

Ram Test Track

Ram Test Track

Ram Test Track

The Multi-Brand Track Experience offered more scenic surroundings, exhibiting vehicles such as the Chrysler 200 and 300, the Dodge Charger and Challenger and the Fiat 500 Cabrio and Sport models. Handling, ambient noise, ride comfort, slalom, acceleration and braking challenges attested to the vehicles quality and stamina.

Chrysler Multi-Brand Track

Chrysler Multi-Brand Track

Chrysler Multi-Brand Track

Jeep took home the prize with “Best Exhibit.” “Best of Show voting has become a benchmark measure, and winning in any category is quite meaningful for our manufacturers and exhibitors,” said Steve Foley Jr., chairman of the 2012 Chicago Auto Show. “In a year where attendance increased yet again and we boasted four indoor test tracks and five outdoor test drives, consumers had a better chance than ever to weigh the competitors and let their voice be heard.”

There is no doubt Chrysler Group let their voice be heard at this years Chicago Auto Show. Below are a list of links covering the indoor track experiences, but before you take a look, don’t miss this stunning video montage of Camp Jeep, the RAM Track Experience and the Multi-Brand Track Experience.

Take a look at photos and video from Chrysler Group’s blog coverage HERE.

Road and Track’s blog reported on Chrysler’s Test Tracks HERE.

Jim Choate, with Allpar.com, covered each of the Jeep, RAM and Multi-Brand courses in their Chicago Autoshow highlights.

2012 Winter X Games

January 26-29, 2012

Jeep Shuttle

This past weekend was the 16th Annual Winter X Games held in Aspen, CO. More than 200 of the world’s best action sports athletes competed in skiing, snowboarding and snowmobile events at Buttermilk Mountain for the premier Winter X-Games event.

Jeep Activation Area

Jeep offered event guests, athletes, and VIPs the opportunity experience the 2012 vehicle lineup while traveling from their hotels to the mountain venue. 10 shuttle vehicles were used, consisting of a mix of Wrangler, Liberty, Compass and Patriot vehicles. Consumer data was collected by Gordinier Group trained off-road drivers, who provided detailed product information during the ride.

Jeep Shuttle

2012 St. Louis Auto Show

January 26-29, 2012

Camp Jeep Test Drive

Camp Jeep made its first appearance at the St. Louis Auto Show this past weekend. Covering 25,000 sq. ft., the exhibit gave attendees the chance to see the Jeep brand put to the ultimate off-road test on obstacles such as Ground Clearance, Traction, Stability, Articulation and Suspension. The Gordinier Group crew chauffeured guests through each challenge in the Wrangler Rubicon Unlimited and the Grand Cherokee Overland.

Jeep Test Drive

TheAutoShowChannel.com and SaintLouisAutoShow.com both covered Camp Jeep’s St. Louis Auto Show debut.

Watch the highlights HERE on St. Louis Auto Show’s website.

2012 New England International Auto Show

January 12-16, 2012

Camp Jeep returned to the New England International Auto Show this year. The Gordinier Group staff was pleased to be back, the crew demonstrating the extraordinary off-roading capabilities of the Jeep Grand Cherokee, the Patriot, the Liberty and the Wrangler. If you missed the event, relive the action below:

Camp Jeep Test Drive

See the course live HERE as captured by one of Jeep’s YouTube fans.

Camp Jeep Test Drive

Camp Jeep Test Drive

2012 San Diego International Auto Show

December 29, 2011 – January 1, 2012

The Gordinier Group rung in 2012 in San Diego, CA this past weekend. The crew drove as product specialists inside the 22,000 square foot Camp Jeep® area for the program’s third year at the San Diego International Auto Show. The show involved both on and off-road driving courses, displaying the capabilities of the 2012 Wrangler Rubicon and the Grand Cherokee Overland.

Camp Jeep Test Drive

The course was packed the entire weekend. There were many consumers new to Camp Jeep®, as well as returning passengers interested in checking out the Pentastar™ 3.6L V6 Engine new to the 2012 Wrangler. Obstacles included an 18 foot Jeep Mountain with a 35 degree incline, a 12 x 25-foot section of fallen logs 18 inches in diameter, and 30 degree-sideways tilt to name a few.

Camp Jeep Test Drive

Check out what Chrysler’s Media personnel had to say about it HERE. To see the Camp Jeep® course first hand, check out one consumer’s experience HERE!

Camp Jeep Test Drive

USC – 2011 ESPN Jeep® Ultimate Tailgate Experience

November 26, 2011

Jeep Test Drive

ESPN Jeep® Ultimate Tailgate Experience was right in the center of the party for the tailgate last Saturday on USC’s campus in gorgeous, sunny Los Angeles, California. USC vs. UCLA was one of the busiest events the Gordinier crew has seen on the entire college tour. Football fans from both teams stood side by side the entire day to sign up as passengers in the Call of Duty: Black Ops Wrangler Unlimited, the Rubicon Wrangler Unlimited and the Grand Cherokee Overland.

Jeep Test Drive

The crew makes it’s final stop for the ESPN Jeep® Ultimate Tailgate Tour this Saturday in Stillwater, OK for the Oklahoma vs Oklahoma State game.

Jeep Test Drive

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