Highland, MI (248) 887-1101
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Wrangler Rubicon

2014 Jeep Crankworx Whistler

August 9 – 16, 2014

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Gordinier Group pro drivers traveled to Whistler, British Columbia for Crankworx, the premier mountain bike free ride event in North America.

If there is a more natural backdrop for a Jeep event, we have yet to see it. Not only are the Whistler and Blackcomb mountains the ideal setting for the Jeep brand, but the Crankworx participants and fans are the right demographic as well.

This combination sets the stage for the perfect automotive experiential event, and the 2014 Crankworx did not disappoint. Great weather brought the crowds to Whistler and guests fell in love with the Jeep vehicles on our off-road course. The Wrangler seems to be the crowd favorite there, but we also had great interactions with guests in our Grand Cherokee and Cherokee Trailhawk course vehicles. We also ran a street drive, with 2014 Compass, Patriot and Cherokee vehicles.

All in all, Crankworx 2014 was a home run for Jeep. Great exposure and tons of off-road test drives, all targeted towards the right people.

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2014 Camp Jeep Auto Shows – Off to a fast start!

 

A new 2014 Cherokee tackles the Trail Rated Pass

A new 2014 Cherokee tackles the Trail Rated Pass

 

Houston Auto Show  1/22 – 1/26/14

Washington DC Auto Show 1/23 – 2/2/14

Chicago Auto Show 2/6 – 2/17/14

Philadelphia Auto Show 2/8 – 2/16/14

Milwaukee Auto Show 2/22 – 3/2/14

Cleveland Auto Show 3/1 – 3/9/14

Twin Cities Auto Show 3/8 – 3/16/14

Atlanta Auto Show 3/26 – 3/30/14

Denver Auto Show 4/9 – 4/13/14

New York Auto Show 4/15 – 4/27/14

 

 

 

The first two quarters of 2014 brought a flurry of Camp Jeep auto shows for Gordinier Group pro drivers.

The Camp Jeep experience continues to evolve, both with new product on the track (2014 Cherokee Trailhawk), and an exciting new GPJ track element (Trail Rated Pass). This industry-leading experiential marketing program continues to exceed metrics goals at each stop, with consumers lining up to ride along with GG pro drivers.

It has been a record-breaking year so far, and we are looking to ride that momentum into the next wave of Camp Jeep shows.

2014 Chicago Auto Show Camp Jeep & Chrysler City Drive

A 2014 Polar Edition Wrangler easily conquers the trail Rated Pass in front of an enormous crowd

A 2014 Polar Edition Wrangler easily conquers the Trail Rated Pass in front of an enormous crowd

Feb 6-14, 2014

Chrysler returned to prominence again this year at the 2014 Chicago Auto Show. With the most space of any manufacturer (192,00 square feet!), Chrysler brought back the Camp Jeep and multi-brand City Drive (Dodge, Chrysler, Fiat) tracks.

Camp Jeep:

Camp Jeep CAS was the debut of the new Trail Rated Pass course discipline. The TRP demonstrates both articulation and traction as the vehicle traverses the offset, rolling ramps. Along with the TRP, the Chicago course is always a guest and driver favorite, with a mix of organic elements and mechanical properties. The trees, dirt, mulch and boulders add to the outdoor feel – you can trick yourself into feeling like you are wheeling on the Rubicon trail.

On the course, was a mix of 2014 Grand Cherokee, Cherokee Trailhawk, and Wrangler Unlimited vehicles. Compass and Patriot made some trips around the track as well, proving that the whole lineup is more than capable off road.

Click here to watch Jim Morrison, Director – Jeep Brand, talk about the Camp Jeep CAS track.

City Drive:

The Chrysler City Drive returned to Chicago for 2014, showing off the Dodge Charger, Durango and Dart, the Fiat 500 and 500L, and the Chrysler 300, 200 and T&C. GG pro drivers demonstrated an acceleration and braking zone, an ambient sound station, a bumpy road, and a back up camera area.

With the astounding attendance at the Chicago show, we were able to treat tens of thousands of guests and media reps to an experience that is unmatched in this industry.  Kudos to Chrysler for continuing to raise the bar on this event every year.

 

Gordinier Group Pro Drivers Blow Off Steam in Moab

April 21-14, 2013

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Some of our most experienced off-road drivers took a well-deserved break in Moab, UT, after an extremely busy Q1. Since we miss Easter Jeep Safari every year (runs concurrently with New York International Auto Show), we figured it was time to hone our skills for a 3-day technical driving seminar in the Utah desert.

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Moab has some of the most breathtaking and challenging ‘wheeling’ in the country.

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2013 Chicago Auto Show – Camp Jeep/City Drive

February 7 -18, 2013

Gordinier Group returned to the McCormick Place for the 2013 Chicago Auto Show.

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CAS is one of the largest shows of the year, with the ultimate indoor driving courses of the season.
For 2013, Chrysler sponsored the Camp Jeep Off-Road Ride as well as the Chrysler City Drive.

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The Camp Jeep track offered a body tilt, ground clearance log pile, boulder pile, log jam berm, articulation moguls and 18′ Jeep mountain – all in a natural setting with mulch, live trees and pines. If you closed your eyes on the track, you might think that you were on the Rubicon Trail in the Sierra Nevada mountains!

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2013 Jeep Winter X-Games

January 24-27 2013

Gordinier Group pro drivers traveled to Aspen, Colorado to provide a shuttle service at the 17th Annual Winter X-Games, sponsored by Jeep.
Always a favorite in downtown Aspen, the Jeep shuttle service offers athletes, VIPs, and spectators complimentary rides to and from the X-Games venue during the event days. Not only can they get a lift from 5 different downtown locations, but guests are able to ride in a 2013 Grand Cherokee, Wrangler Unlimited, Compass or Patriot.
During their ride, guests are educated on the Jeep product and are able to play Jeep trivia.Great weather and great action – this event is a keeper!

2013 Camp Jeep Auto Show series kicks off with a bang!

January 9, 2013

Gordinier Group has been fortunate to have a great start to 2013!
The Camp Jeep auto show course continues to set the standard for indoor rides, both in terms of the experience and amount of exposure.
With a sharp eye on the logistics and a flexible staff of pro drivers, we have been able to knock out 6 Camp Jeep auto shows (along with Jeep X-Games, FiatRide DC, Chicago auto show, and Ram World Ag), all in the span of Jan 9 – Feb 18.
Whew!

Here are a few images from recent Camp Jeep shows in:
1. San Jose
2. Salt Lake City
3. Philadelphia
4. Houston
5. Portland
6. Baltimore

Look for more details when we catch our collective breath.

Here are a couple of recent videos:

Sergio takes Fox 13′s Big Budah through the Camp Jeep track at Utah International Auto Expo


Mike O takes a guest through the Camp Jeep Baltimore track

2012 Arizona International Auto Show

November 22-25, 2012

Gordinier Group professional drivers traveled to the Phoenix Convention Center to work the 2012 Arizona International Auto Show, hosted by Motor Trend Autoshows, LLC.

Once again, Chrysler Group, LLC treated hungry Jeep enthusiasts (and newbies alike) to an exhilarating and informative off-road driving experience, on the indoor Jeep track.

Navigating the 30-degree wedge in a Grand Cherokee Trailhawk

And speaking of hungry, our friendly clients from Chrysler and the George P Johnson Company generously treated Gordinier Group drivers, Light Speed Management staff, and QEK vehicle technicians to a bountiful Thanskgiving feast. Cheers!

Thanksgiving Cheers!

Camp Jeep at South Florida International Auto Show 2012

November 9-18, 2012

Camp Jeep rolled into Miami to be a part of the 42nd South Florida International Auto Show

While several other automotive brands have piggybacked onto the auto show ride & drive wave, Camp Jeep still draws the most participation and buzz.

This year, SFIA guests were given the first public opportunity to ride in the all new Jeep Wrangler Moab Edition

With its combination of off-road prowess and interior comfort, it is no surprise that the 2013 Wrangler Moab has been named “4×4 of the Year” by Peterson’s 4 Wheel & Off Road magazine

Along with the Moab, guests were treated to rides in the Wrangler Rubicon, Grand Cherokee Trailhawk, Liberty, Compass and Patriot.

Rubicon tire point of view

Pro Driver Sergio puts the Jeep Moab through its paces while excited guests from the Boys & Girls Club of America ride along

Jeep Track

Jeep Mountain Sky View

Camp Jeep at Orange County Auto Show 2012

October 4-7, 2012

Camp Jeep returned to the Orange County Auto Show to a receptive and enthusiastic crowd of Jeep fans.
New and returning auto show guests flocked to the Jeep off-road course to ride along in the 2012 Jeep vehicles alongside Gordinier Group professional drivers.

The Camp Jeep track offered driving obstacles designed to showcase Jeep’s best-in-class ground clearance, stability, axle articulation and traction capabilities. Guests were given the opportunity to ride in a 2012 Jeep Grand Cherokee, Wrangler, Liberty, Compass or Patriot.

Through a partnership with the Boys & Girls Club of America, the Jeep Brand was fortunate to be able to host a wonderful group of kids at the track. These future off-roaders were thrilled to experience the course and were a true pleasure to have at Camp Jeep.

The Jeep Grand Cherokee Trailhawk edition was also introduced to the public in Anaheim. To say that it was well-received is an understatement.
Read more about this exciting off-road package here: Jeep Grand Cherokee Trailhawk

2012 Portland International Auto Show

January 26 – 29, 2012

Camp Jeep Test Drive

Nearly 100,000 were in attendance at the Portland International Auto Show last year, and this year offered an even greater attraction to participants. Boasting its 103rd year in production, the show was host to Camp Jeep for the first time this past weekend.

Camp Jeep Test Drive

Director of Jeep Brand Marketing, Jim Morrison, had this to say: “Camp Jeep provides attendees to the Portland International Auto Show with a taste of the Jeep brand lifestyle and showcases the capability of the product lineup. Customers can experience first-hand the all-new Jeep vehicle lineup that has been successfully gaining sales traction in the market.”

Chrysler’s Blog covers the event. Check out the link HERE.

Oregonlive.com highlights Camp Jeep’s first time at the show HERE.

You can see a clip of the course HERE on PortlandAutoShow’s YouTube Channel!

Camp Jeep Test Drive

2012 Utah International Auto Expo

January 13-16, 2012

This past holiday weekend, Gordinier Group was honored to be a part of Camp Jeep in Sandy, Utah as the off road challenge course was brought to the Utah International Auto Expo for the first time. The crew was thrilled to be in Jeep country and demonstrating the Jeep brand capabilities to so many avid off-roaders. Craig Bickmore, executive director of the New Car Dealers of Utah was enthusiastic about the show’s new addition. “Camp Jeep brings a whole new level of excitement to this year’s auto expo.”

Camp Jeep Test Drive

The Jeep Kids Course engaged younger Jeep enthusiasts with Wrangler Power Wheels , and the 25 foot rock climbing wall provided a challenge for those of all ages.

Camp Jeep Kidz Course

Camp Jeep Rock Wall

Check out what people had to say about Camp Jeep at the Utah International Auto Expo:

Motor Trend focuses of Camp Jeep Utah.

Studio 5 named Camp Jeep the highlight of the show.

Camp Jeep Test Drive

Contact Info
GORDINIER GROUP EVENT BUILDERS
PO Box 429
Highland, MI 48357

Tel: 248-887-1101
Fax: 248-887-1622

Email: Contact Us

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