4×4 course
An absolute mecca for enthusiasts, Jeep Beach has been drawing faithful “Jeepers” to Daytona for over 20 years. Part car show, part party, and all-Jeep, Gordinier Group makes the trip each year to add to the fun by building a challenging off-road course on the infield of the iconic Daytona International Speedway. Once complete, our precision drivers showcase both the capabilities of new Jeep vehicles and proper off-road driving techniques to thousands of Jeep loyalists.
In the months before the event, our experienced logistics team secured everything needed to make this build happen. From permits to dirt delivery to heavy equipment, it’s all taken care of before the team hits the ground. With a short two-day build window, attention to detail is essential for this exciting event.
Once up and running, even the most seasoned enthusiasts are impressed by Jeep’s prowess throughout the model lineup as the vehicles effortlessly traverse the rugged terrain, affirming its dominance in the off-road arena.
The constant growth in popularity of this event serves as a testament to the enduring strength of the Jeep brand. We consider ourselves lucky to play a small role in helping to fuel the passion shown by the fans attending this event. And we always strive to do it on time, on budget, and on brand.
After a several-year hiatus, our team was excited to return to Pueblo, CO for the 122 annual Colorado State Fair. We joined our partners at George P. Johnson and RAM to offer ride-a-long experiences to as many of the 510,000 attendees as possible.
Our course consisted of natural terrain obstacles constructed by our Dirt Designs team and the ever-popular RAM Mountain engineered and built by George P. Johnson. The location of the activation maximized both foot traffic and brand visibility. During the 11 days, people flocked to the track and waited in line to get a ride in their favorite RAM truck. Across the way, our product specialists educated fairgoers on the new RAM 2500 and 3500 models.
When the dust cleared (literally!), our team of precision drivers had made a total of 4200 laps on the track and over 10,000 guests experienced the power and off-road capability of the RAM Truck brand. At the static vehicle display, our product specialists interacted with another 2300+ people. It’s clear, the RAM brand is strong in Colorado, and we are happy to help make it stronger!
Jeep and Gordinier Group were back at the Minnesota 4Fest event in Elk River, MN for 2022. Gordinier Group designed and constructed the off-road course to give each consumer a thrill ride they won’t soon forget. With a course precisely designed to highlight the 4×4 Jeep, our drivers are able to demonstrate the true trail rated aptitudes of the brand.
Jeep and Gordinier Group were back in Daytona for Jeep Beach 2022. Jeep Beach has become the largest Jeep ONLY event in the Southeast bringing in approximately 20,000 Jeeps and 200,000 attendees. The event draws Jeep lovers from all over the country to come together in one place and experience everything Jeep. Gordinier Group joined the fun by building an off-road dirt course at the Daytona Motor Speedway to show the Jeep enthusiasts every 4×4 feature the vehicle has to offer. Attendees loved the ride in the dirt and mud!
