Dirt Designs 4×4
After a several-year hiatus, our team was excited to return to Pueblo, CO for the 122 annual Colorado State Fair. We joined our partners at George P. Johnson and RAM to offer ride-a-long experiences to as many of the 510,000 attendees as possible.
Our course consisted of natural terrain obstacles constructed by our Dirt Designs team and the ever-popular RAM Mountain engineered and built by George P. Johnson. The location of the activation maximized both foot traffic and brand visibility. During the 11 days, people flocked to the track and waited in line to get a ride in their favorite RAM truck. Across the way, our product specialists educated fairgoers on the new RAM 2500 and 3500 models.
When the dust cleared (literally!), our team of precision drivers had made a total of 4200 laps on the track and over 10,000 guests experienced the power and off-road capability of the RAM Truck brand. At the static vehicle display, our product specialists interacted with another 2300+ people. It’s clear, the RAM brand is strong in Colorado, and we are happy to help make it stronger!
Gordinier Group’s off-road course-building entity, Dirt Designs, headed to Owasso, Oklahoma to design and construct a test drive track at the new Jim Glover Chrysler Dodge Jeep Ram Fiat Dealership.
Providing a controlled track that specifically demonstrates Trail Rated attributes (such as traction, articulation, maneuverability, and ground clearance) flat-out works for a Jeep dealership. What better sales tool can you ask for, then to be able to take potential buyers out to show them what a Jeep vehicle can actually do? Furthermore, many Jeep customers (and also owners) aren’t familiar with how to engage such features as Hill Descent Control, Electronic-Locking Axles, Sway-Bar Disconnect, Selec Terrain, and Selec Speed. With each course build, Gordinier Group/Dirt Designs bakes in a day of staff training so that we can get the dealership sales crew up to speed on how to properly/safely drive and instruct drivers in an off-road setting.
Dirt Designs typically designs custom dealership courses to accommodate the entire Jeep lineup, including Wrangler, Grand Cherokee, Cherokee, Renegade, and Compass. The Jim Glover track has a couple of bonus ‘Rubicon Only’ turn-offs for the guests interested in Wrangler Rubicon (and pushing the limits a bit).
