In preparation for a 24-day run at the 2024 State Fair of Texas, our Dirt Designs team arrived in Dallas to build a challenging off-road course that showcased the incredible capabilities of the brand-new RAM 1500 RHO. After the skid steers were parked, the RHO Thrill Ride track featured several manicured jumps and banked turns, sure to entertain the many visitors who flock to the State Fair each year.

With our friends from EEG handling driving duties, our product specialists provided guests with in-depth information about these high-performance trucks. Attendees explored the display trucks’ exterior features, interior technologies, and driver aids, including the star of the show: the new 540 HP Hurricane engine. Foot traffic through the display remained constant, as did the stream of questions about this new offering from RAM. Our team responded quickly, fueling excitement for the RHO. The combination of the static display and the live action on the RHO Thrill Ride track created a powerful experience that undoubtedly strengthened the RAM brand in the eyes of tens of thousands of fairgoers.

After the dust settled in Dallas, nearly 50,000 guests experienced the RHO Thrill Ride, while thousands of interested buyers engaged in walkarounds with our product specialists. It was indeed a powerful experience!

Here are a few of our favorite comments from guests:

• “This is the best display at the fair! We’ve come every year for the past three years and we ride at least three times!”
• “This is the best marketing move RAM could’ve made. I don’t see anyone else jumping trucks out here.”
• “It’s a RAM truck; I wouldn’t expect anything less than excellence.”
• “When I’m in the market for a new truck, I know what I’m getting. That 1500 Rebel is my dream truck.”