Gordinier Group Off-Road
Our friends at RAM recently challenged us to design and build an off-road course to push the 2025 RAM 1500 RHO to its limits. Once the course was complete, automotive media from various outlets were invited to test those limits. This article from The Drive, written by Rebelle Rally competitor and automotive journalist Jill Cimino, captures the day perfectly. Great job, Jill! And, Great job, RAM!
It’s incredible what these trucks can do. https://www.thedrive.com/news/2025-ram-1500-rho-first-drive-review
As part of the global debut of the 2025 Nissan Murano, Nissan hosted a media event at the Southall Inn and Farm in Franklin, TN. During this event, journalists had the opportunity to test the off-road capabilities of the Nissan Rogue Rock Creek – a rugged variant of Nissan’s popular crossover SUV – on the property’s natural terrain trails.
The event kicked off with a warm welcome at the vehicle staging area, where Gordinier Group introduced the standout features of the Nissan Rogue Rock Creek. Our team then played a vital role as lead drivers and spotters, guiding participants through the challenging trails and ensuring a safe and enjoyable experience.
The journalists put the Rogue Rock Creek through its paces, traversing tricky hills, rocky paths, and steep inclines. The vehicle demonstrated impressive all-terrain performance, thanks to features like increased ground clearance, Nissan’s Intelligent All-Wheel Drive, and specialized off-road tires. Throughout the test drives, the journalists were able to experience firsthand how Rogue Rock Creek’s capabilities elevate it beyond a traditional crossover, making it a compelling option for adventure-seeking customers.
Feedback from the participants was overwhelmingly positive, with many impressed by the vehicle’s off-road prowess and everyday practicality. Gordinier Group’s expert guidance and event management played a key part in delivering an exceptional experience for the media attendees.
In the past, we typically setup outside the auto show in Miami. While this approach provided an outdoor experience for our guests, it made us vulnerable to inclement weather, which could close the course for extended periods. This year, our partners at Jeep and George P. Johnson (GPJ) decided to move the event indoors, and the results were fantastic.
GPJ arrived early to set up the engineered obstacles that have made Camp Jeep famous nationwide. Once everything was complete and a large fleet of Jeep vehicles arrived on-site, our team of precision drivers began honing their skills around the course in preparation for the auto show enthusiasts who would soon flock to the convention center.
And flock they did! Throughout the 11-day show, guests lined up patiently for their turn. The impact Camp Jeep has on our visitors never ceases to amaze us. Here are just a few quotes from our guests:
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“I’m glad Jeep came back to the show; we only came because we saw you guys on the news.”
“I’ve bought two Jeeps because of this track. My first was a 2019 Wrangler, and I just got a 2024 Wrangler!”
“This is the most impressive display at the auto show! We came here just to take a ride in a 4xe.”
“If this doesn’t make you want to buy a Jeep, I don’t know what will! Jeep always has the best displays.”
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As the team packed up to leave at the end of the show, it was clear that it had been a job well done. Thanks to strong teamwork and seamless event logistics, nearly 20,000 people experienced the incredible capabilities of Jeep vehicles. Thank you, Miami!
An absolute mecca for enthusiasts, Jeep Beach has been drawing faithful “Jeepers” to Daytona for over 20 years. Part car show, part party, and all-Jeep, Gordinier Group makes the trip each year to add to the fun by building a challenging off-road course on the infield of the iconic Daytona International Speedway. Once complete, our precision drivers showcase both the capabilities of new Jeep vehicles and proper off-road driving techniques to thousands of Jeep loyalists.
In the months before the event, our experienced logistics team secured everything needed to make this build happen. From permits to dirt delivery to heavy equipment, it’s all taken care of before the team hits the ground. With a short two-day build window, attention to detail is essential for this exciting event.
Once up and running, even the most seasoned enthusiasts are impressed by Jeep’s prowess throughout the model lineup as the vehicles effortlessly traverse the rugged terrain, affirming its dominance in the off-road arena.
The constant growth in popularity of this event serves as a testament to the enduring strength of the Jeep brand. We consider ourselves lucky to play a small role in helping to fuel the passion shown by the fans attending this event. And we always strive to do it on time, on budget, and on brand.
