Jeep 4xe
The Gordinier Group descended on the 2023 Chicago Auto Show to celebrate two milestones: the 20th anniversary of the Jeep Wrangler Rubicon and the 3 millionth Camp Jeep ride.
In preparation for the reveal of the 20th Anniversary Jeep Wrangler Rubicon to the automotive media, our team choreographed the installation of a dynamic setting only a Jeep could conquer. The reveal stage buildout required the following:
- 120 tons of boulders
- 200 yards of topsoil
- 120 yards of mulch
- 30 evergreen trees
Once complete, our drivers were tasked with precisely navigating the rough terrain on cue while Jim Morrison, Head of Jeep Brand North America, spoke about the incredible capabilities of three different 20th Anniversary Jeep Wrangler Rubicon models. The drivers nailed their spots and the resulting images and stories flooded social media channels.
After the press conference, the Camp Jeep activation kicked off with rides for the media. Once the show opened to the public, the 28,000 square foot off-road adventure went into full swing. Our professional drivers gave participants an opportunity to experience several challenging off-road obstacles that included the 28-foot high Jeep Mountain with 40-degree approach and departure angles, an extreme break-over obstacle, and a 30-degree articulation wedge.
Adding to the excitement this year was the anticipation of the 3 millionth ride at Camp Jeep and on Saturday, January 11th, 2023, our Gordinier Group drivers conquered that milestone! We can’t thank our partners at Stellantis and George P. Johnson enough. It is an incredible team, and we are so proud to be part of the Camp Jeep legacy.
Camp Jeep rang in the New Year back at the San Diego International Auto Show after a two-year absence.
Consumers were overjoyed to be back at the show, and we had the crowds to prove it.
Happy New Year!
Gordinier Group was excited to be back at the nation’s largest auto show in Chicago for 2022. The Chicago Auto Show brings in massive crowds each year and as soon as the gates open, guests flood the lines for a ride at Camp Jeep. This year was no different, except attendees were surprised by the all-new, even taller and steeper Jeep Mountain attraction. GG Drivers wowed passengers on the thrilling new obstacle that features a 40-degree incline/decline and stands 30’ tall. The Jeep Brand continues to prove the impressive capabilities of these 4×4 vehicles.
“What an exciting ride, I felt like I was climbing a mountain!” – Jeep guest
Gordinier Group Drivers finished the auto show circuit up strong at the 2021 Central Florida Auto Show in Orlando.
Stellantis presented both Camp Jeep and RAM Truck Territory to please the masses once again and Jeep ran away with the People’s Choice Award!
Camp Jeep had a variety of Jeep Wranglers on course this year, but a big draw was the Jeep Wrangler Rubican 4xe.
