Gordinier Group returned to the Oklahoma State Fair in Oklahoma City for another 11-day run of RAM Truck Territory, bringing vehicle experiences and product education to one of the brand’s key truck markets.
The activation offered two distinct opportunities for guests to explore the RAM lineup. On the custom-built off-road course, our precision drivers demonstrated vehicle capability across challenging terrain while providing detailed product information. Guests experienced RAM’s suspension, powertrain, and off-road technologies in action.
In the nearby static display, our product specialists introduced fairgoers to four different RAM models, including the new 2027 RAM 1500 TRX SRT. The team provided vehicle walk-arounds, answered questions, and highlighted features ranging from premium interiors and advanced technology to heavy-duty towing and off-road capability.
Throughout the 11-day event, we managed course operations, vehicle flow, staffing, and guest engagement, ensuring a consistent, professional experience across both activations.
By combining engaging ride experiences with knowledgeable product specialists, Gordinier Group helped RAM connect with thousands of fairgoers, giving current and prospective truck owners an opportunity to experience the brand beyond a traditional showroom setting.
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