Off-Road Course Construction
During the Stellantis Investor Day event at the company’s Auburn Hills, Michigan headquarters, Gordinier Group provided precision driving, product support, and guest experience management for an exclusive group of domestic and international media, investors, and key stakeholders.
As part of the multi-day program focused on the future direction of Stellantis, attendees were given the opportunity to experience a wide range of vehicles firsthand. On the custom-built off-road proving ground, designed and constructed by Gordinier Group, our team of professional precision drivers showcased the capability of Jeep and RAM vehicles through a series of challenging obstacles.
In addition to the off-road experience, Gordinier Group staff served as coach riders and product specialists during the on-road drive program at the Stellantis test track. Guests drove a diverse lineup of vehicles, including several European models not available in the U.S. market.
Throughout both experiences, Gordinier Group managed vehicle flow, guest loading, and ride-and-drive operations to maximize efficiency and ensure every attendee had a seamless, engaging, and memorable experience behind the wheel.
Jeep Beach isn’t simply another automotive event. It’s an annual reunion for one of the most passionate and loyal enthusiast communities in the country. Each spring, thousands of Jeep owners travel to Daytona not only to see the latest vehicles and aftermarket innovations, but to reconnect with friends, celebrate the lifestyle and experience everything that makes the Jeep community unique.
For Gordinier Group, that meant creating one of the event’s signature attractions. With just three days to transform the infield of Daytona International Speedway, our team designed and constructed a custom off-road course complete with steep climbs, off-camber sections, and articulation obstacles that challenged the vehicles and thrilled the passengers.
Throughout the event, our professional drivers introduced thousands of guests to the capability of the Jeep lineup through expertly delivered ride-along experiences. Whether it was someone’s first visit to Jeep Beach or an annual tradition, each ride reinforced why Jeep has earned such a devoted following. Events like Jeep Beach are successful because they create shared experiences that people remember long after they head home. Gordinier Group is proud to play a role in one of the Jeep community’s most celebrated traditions by building an attraction that captures the spirit of adventure, camaraderie and capability that defines Jeep Beach.
Gordinier Group continued our long-standing partnership with RAM by managing the RAM Truck Territory activation at Rodeo Austin 2026. Our team constructed and staffed an interactive experience designed to showcase the capability, technology, and performance of the RAM truck lineup.
The custom-built off-road course featured a variety of real-world terrain challenges including dirt moguls, banked turns and the signature mobile mountain hill climb. Each obstacle was designed to highlight vehicle articulation, traction, stability and capability while our precision drivers delivered exciting ride-along experiences for event attendees.
In addition to the off-road course, Gordinier Group managed a hands-on towing demonstration featuring the RAM 3500 Dually and RAM 1500 Big Horn. Guests were able to get behind the wheel and experience RAM’s towing strength, control, and confidence firsthand with guidance from our team of product specialists.
Over the 16-day event, Gordinier Group delivered nearly 15,000 guest experiences while managing vehicle operations, safety procedures, product education and guest engagement. Guest feedback highlighted the impact of the experience, with one attendee sharing,
“You can feel the strength of this truck as soon as you start rolling. I can barely feel that trailer back there.”
RAM Truck Territory once again demonstrated the power of experiential marketing by combining capability demonstrations with authentic consumer interaction, creating memorable connections between attendees and the RAM brand.
At SXSW 2026, Rivian transformed downtown Austin into an immersive proving ground for its highly anticipated R2, anchored by the Electric Joyride, a public ride experience built on a custom off-road course in the heart of the city.
Gordinier Group was responsible for bringing that course to life. Working within the constraints of an urban environment, our team designed and constructed a purpose-built off-road track that balanced technical capability with guest experience. The course featured a series of climbs, turns, and uneven terrain specifically engineered to showcase the R2’s performance in a controlled, high-visibility setting.
The Electric Joyride became a centerpiece of Rivian’s SXSW presence, offering one of the first large-scale public opportunities to experience the R2 in motion ahead of its launch. Every element of the course was built to support that moment, ensuring the vehicle’s capability could be demonstrated clearly, safely, and consistently throughout the run of show. By combining thoughtful design, precise execution, and a deep understanding of experiential environments, Gordinier Group delivered the physical foundation that enabled Rivian to showcase its newest vehicle in a meaningful and memorable way.
Photos by Brandon de la Cruz showcase the off-road experience in the big city!
