Shannon Gordinier
Every great experiential activation begins with understanding the audience. At Outside Days in Denver, that audience wasn’t made up of traditional auto show attendees. It was a community of climbers, trail runners, mountain bikers, campers, skiers, and outdoor enthusiasts brought together by a shared passion for exploration and adventure. Gordinier Group’s role was to help Jeep become a natural part of that conversation.
To bring the Camp Jeep experience to life, our team designed and built a custom off-road course that allowed festival attendees to experience Jeep capability in an environment that reflected the spirit of the event. Rather than simply displaying vehicles, we created an immersive attraction that allowed guests to see, feel, and understand what makes the Jeep brand synonymous with adventure.
Our professional drivers guided guests through a series of technical obstacles, demonstrating traction, articulation and vehicle control while sharing product knowledge and real-world insights along the way. The result was an experience that felt authentic to both the Jeep brand and the outdoor lifestyle celebrated throughout the festival.
For Jeep and Gordinier Group, successful experiential marketing is about more than building obstacles or delivering ride experiences. It’s about understanding the audience and creating experiences that connect brands with people in authentic and meaningful ways. Outside Days was a perfect example of that philosophy in action.
During the Stellantis Investor Day event at the company’s Auburn Hills, Michigan headquarters, Gordinier Group provided precision driving, product support, and guest experience management for an exclusive group of domestic and international media, investors, and key stakeholders.
As part of the multi-day program focused on the future direction of Stellantis, attendees were given the opportunity to experience a wide range of vehicles firsthand. On the custom-built off-road proving ground, designed and constructed by Gordinier Group, our team of professional precision drivers showcased the capability of Jeep and RAM vehicles through a series of challenging obstacles.
In addition to the off-road experience, Gordinier Group staff served as coach riders and product specialists during the on-road drive program at the Stellantis test track. Guests drove a diverse lineup of vehicles, including several European models not available in the U.S. market.
Throughout both experiences, Gordinier Group managed vehicle flow, guest loading, and ride-and-drive operations to maximize efficiency and ensure every attendee had a seamless, engaging, and memorable experience behind the wheel.
Gordinier Group recently partnered with Nissan to develop, plan, and execute an immersive four-day, three-night media drive experience showcasing the capability of the Frontier PRO-4X and Armada PRO-4X in the environments they were built to explore.
Starting and ending in Flagstaff, Arizona, the adventure took invited automotive and overlanding media through some of the most scenic landscapes in Northern Arizona and Southern Utah. Gordinier Group designed a custom route combining highway driving, remote overland trails, and challenging off-road sections that allowed participants to experience the real-world capability, comfort, and technology of Nissan’s PRO-4X lineup.
The journey also served as the backdrop for the reveal of the 2026 Overland Expo Ultimate Overland Build, featuring a fully outfitted Nissan Frontier PRO-4X as the foundation for the adventure-ready concept.
Beyond route development and trail execution, Gordinier Group provided full-service event management from initial planning through final execution. Our team coordinated lodging, food and beverage, airport transfers, vehicle logistics, route operations, and on-trail support to create a seamless experience for guests and Nissan stakeholders.
From navigating remote desert terrain to managing the countless details behind the scenes, Gordinier Group delivered an authentic adventure that showcased the vehicles’ capabilities while allowing attendees to experience the spirit of exploration that defines the PRO-4X brand.
Jeep Beach isn’t simply another automotive event. It’s an annual reunion for one of the most passionate and loyal enthusiast communities in the country. Each spring, thousands of Jeep owners travel to Daytona not only to see the latest vehicles and aftermarket innovations, but to reconnect with friends, celebrate the lifestyle and experience everything that makes the Jeep community unique.
For Gordinier Group, that meant creating one of the event’s signature attractions. With just three days to transform the infield of Daytona International Speedway, our team designed and constructed a custom off-road course complete with steep climbs, off-camber sections, and articulation obstacles that challenged the vehicles and thrilled the passengers.
Throughout the event, our professional drivers introduced thousands of guests to the capability of the Jeep lineup through expertly delivered ride-along experiences. Whether it was someone’s first visit to Jeep Beach or an annual tradition, each ride reinforced why Jeep has earned such a devoted following. Events like Jeep Beach are successful because they create shared experiences that people remember long after they head home. Gordinier Group is proud to play a role in one of the Jeep community’s most celebrated traditions by building an attraction that captures the spirit of adventure, camaraderie and capability that defines Jeep Beach.
