Dodge
As electric vehicles (EVs) begin to take center stage in the automotive industry, manufacturers must introduce this groundbreaking technology to the public in exciting and engaging ways. Auto Shows serve as the perfect platform for this purpose.
The Gordinier Group, in collaboration with our partners at Stellantis, attended the 2024 Miami Auto Show to connect with a vibrant stream of enthusiastic attendees. We showcased a selection of brand-new EVs from Dodge, Fiat, and Alfa Romeo, each paired with our precision drivers, who also acted as product experts. After registration, guests enjoyed thrilling rides around the indoor track in their vehicle of choice.
Whether they are early-adopter technophiles or dedicated fans of internal combustion engines, the instant torque and blistering acceleration of electric vehicles never fail to elicit intrigued smiles from riders many of whom admitted they will now be considering an EV as their next vehicle.
This is the power of experiential marketing, and it’s one of the many reasons we love our job!
