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For our third consecutive year at Overland Expo East, the 2024 Honda Pilot TrailSport and 2024 Honda Ridgeline TrailSport took center stage as we again partnered with Honda to offer attendees exhilarating trail rides. With our precision drivers behind the wheel, participants experienced the rugged capabilities and advanced features of both vehicles on the trails surrounding the historic Oak Ridge Estate.
The rides navigated challenging and varied terrains, showcasing the Pilot TrailSport’s enhanced ground clearance and all-terrain performance, ideal for adventurous families. Meanwhile, the Ridgeline TrailSport demonstrated its versatility, equipped for both rugged landscapes and everyday use.
Attendees were impressed by the vehicles’ ability to conquer obstacles, steep inclines, and rocky paths while our seasoned drivers shared insights about their innovative technology and design. Each ride concluded with participants expressing surprise and admiration for the vehicles’ capabilities, reinforcing their appeal among serious outdoor enthusiasts.
Overall, the experience effectively showcased the Honda TrailSport lineup’s commitment to off-road ruggedness and adventure. As the weekend wrapped up, it was clear that both the Pilot and Ridgeline TrailSport are promising options for Overlanders.
For the second year in a row, our Camp Jeep Team was invited to Toronto to reconnect with our fans up North. And boy did they show up ready to rock!
With the Camp Jeep stage set and the vehicles warmed up, it was time for the show. Each day, enthusiastic Jeep fans flocked to the Camp Jeep experience and were not disappointed. We saw so many smiling faces, both young and old. A few of them offered some quotes we just had to share!
- “Jeep out did themselves again this year. This is the best way to promote a vehicle.”
- “The line was definitely worth the wait. Hands down the best part of the auto show!”
- “So, where’s the closest dealership? I need to buy this Wrangler 4xe today!”
In the end, we were lucky enough to spend time with over 30,000 passengers on the Camp Jeep stage and absolutely crushed our pre-show attendance goals. The Jeep brand is incredibly strong in Canada, and we cannot wait to come back in 2025!
After a several-year hiatus, our team was excited to return to Pueblo, CO for the 122 annual Colorado State Fair. We joined our partners at George P. Johnson and RAM to offer ride-a-long experiences to as many of the 510,000 attendees as possible.
Our course consisted of natural terrain obstacles constructed by our Dirt Designs team and the ever-popular RAM Mountain engineered and built by George P. Johnson. The location of the activation maximized both foot traffic and brand visibility. During the 11 days, people flocked to the track and waited in line to get a ride in their favorite RAM truck. Across the way, our product specialists educated fairgoers on the new RAM 2500 and 3500 models.
When the dust cleared (literally!), our team of precision drivers had made a total of 4200 laps on the track and over 10,000 guests experienced the power and off-road capability of the RAM Truck brand. At the static vehicle display, our product specialists interacted with another 2300+ people. It’s clear, the RAM brand is strong in Colorado, and we are happy to help make it stronger!
Jeep and Gordinier Group were back in Daytona for Jeep Beach 2022. Jeep Beach has become the largest Jeep ONLY event in the Southeast bringing in approximately 20,000 Jeeps and 200,000 attendees. The event draws Jeep lovers from all over the country to come together in one place and experience everything Jeep. Gordinier Group joined the fun by building an off-road dirt course at the Daytona Motor Speedway to show the Jeep enthusiasts every 4×4 feature the vehicle has to offer. Attendees loved the ride in the dirt and mud!
