Ram
Our friends at RAM recently challenged us to design and build an off-road course to push the 2025 RAM 1500 RHO to its limits. Once the course was complete, automotive media from various outlets were invited to test those limits. This article from The Drive, written by Rebelle Rally competitor and automotive journalist Jill Cimino, captures the day perfectly. Great job, Jill! And, Great job, RAM!
It’s incredible what these trucks can do. https://www.thedrive.com/news/2025-ram-1500-rho-first-drive-review
In preparation for a 24-day run at the 2024 State Fair of Texas, our Dirt Designs team arrived in Dallas to build a challenging off-road course that showcased the incredible capabilities of the brand-new RAM 1500 RHO. After the skid steers were parked, the RHO Thrill Ride track featured several manicured jumps and banked turns, sure to entertain the many visitors who flock to the State Fair each year.
With our friends from EEG handling driving duties, our product specialists provided guests with in-depth information about these high-performance trucks. Attendees explored the display trucks’ exterior features, interior technologies, and driver aids, including the star of the show: the new 540 HP Hurricane engine. Foot traffic through the display remained constant, as did the stream of questions about this new offering from RAM. Our team responded quickly, fueling excitement for the RHO. The combination of the static display and the live action on the RHO Thrill Ride track created a powerful experience that undoubtedly strengthened the RAM brand in the eyes of tens of thousands of fairgoers.
After the dust settled in Dallas, nearly 50,000 guests experienced the RHO Thrill Ride, while thousands of interested buyers engaged in walkarounds with our product specialists. It was indeed a powerful experience!
Here are a few of our favorite comments from guests:
- “This is the best display at the fair! We’ve come every year for the past three years and we ride at least three times!”
- “This is the best marketing move RAM could’ve made. I don’t see anyone else jumping trucks out here.”
- “It’s a RAM truck; I wouldn’t expect anything less than excellence.”
- “When I’m in the market for a new truck, I know what I’m getting. That 1500 Rebel is my dream truck.”
Our team arrived in Oklahoma City to represent RAM at the 2024 Oklahoma State Fair once again! We showcased the RAM Truck Territory off-road course, expertly designed by our team at Dirt Designs. Guests had the chance to ride along with our drivers and experience the capabilities of RAM trucks in a controlled yet thrilling environment.
Many commented that “it was one of the best rides at the fair!”
Next, the GG team presented the RAM Trucks display area, where fairgoers could explore various RAM models, including the brand-new RAM 1500 RHO. Our product specialists were on hand to provide detailed introductions to each vehicle. Despite the triple-digit temperatures, these dedicated brand ambassadors engaged with a steady stream of prospective truck buyers eager to learn more about the latest offerings.
Finally, our friends from the Raminator Monster Truck Team were on hand to give fans a chance to experience the incredible horsepower of this behemoth. This also earned RAM another “best ride at the fair” accolade.
By the time the sun set on the final evening of this 11-day event, over 15,000 people had interacted with the RAM brand through the three activations. These positive experiences created lasting memories and further strengthened the brand’s image.
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For 40 years, Husker Harvest Days has provided a world-class venue for farming families to network with agriculture industry leaders from around the globe.
RAM Professional recognizes the vital role these families play in our world today and eagerly seizes the opportunity to connect with them.
Our Product Specialists were present again this year to help attendees learn about the class-leading benefits RAM can offer this hardworking community. With a wide selection of light-duty, heavy-duty, and versatile chassis cabs available, our team effectively showcased the brand’s capabilities.
Daily raffles for Tractor Supply gift cards attracted a steady stream of guests throughout the display. In total, we interacted with nearly 2,000 farmers who rely on their trucks every day. This engagement ensures that RAM Professional supports the farming industry and that the brand remains top of mind for those considering their next truck purchase.