Electric Vehicles
For the 2024 LA Auto Show, Gordinier Group partnered with our friends at RAM Professional during the Automobility Media Day to allow journalists and industry insiders to test drive a selection of RAM ProMaster vans, including the highly anticipated new RAM ProMaster EV.
This hands-on experience provided a valuable opportunity for our guests to get behind the wheel of RAM’s latest models in a real-world setting, allowing them to evaluate performance, technology, and platform flexibility firsthand. As the automotive industry shifts toward electrification, the inclusion of the RAM ProMaster EV was a highlight, showcasing RAM’s commitment to innovation and sustainable fleet solutions.
Throughout the event, our team of expert product specialists rode along with the journalists to provide in-depth insights and answer any questions about the vehicles. Whether it was discussing the ProMaster’s impressive cargo capacity, handling dynamics, or the innovative features of the ProMaster EV, our team ensured that each participant had the information they needed to fully experience the capabilities of these vehicles.
Overall, the test drive event was a success, offering the media a comprehensive look at the RAM ProMaster family while fostering engaging discussions about the future of work vans and electric mobility.
At the 2024 LA Auto Show, the Gordinier Group played a crucial role in managing the logistics and safety elements of the EV Drive Experience for Nissan and Volkswagen (VW). This dynamic event provided attendees with the unique opportunity to experience cutting-edge electric vehicles from both brands in a controlled environment.
Once the track was laid out by our partners at George P. Johnson, our expert team ensured that every aspect of the event ran smoothly, from organizing vehicle movements on track to managing the seamless flow of participants.
With safety being a top priority throughout the event, the team implemented stringent protocols and oversight, including driver briefings, proper vehicle handling, and supervision of track activities. This attention to detail ensured both optimal vehicle presentation for our clients and a confident, worry-free EV Drive Experience for all participants.
Gordinier Group’s professional execution and collaborative approach made the event a resounding success by allowing Nissan and VW to effectively showcase their latest electric vehicles to an engaged audience within a safe and organized environment.
As electric vehicles (EVs) begin to take center stage in the automotive industry, manufacturers must introduce this groundbreaking technology to the public in exciting and engaging ways. Auto Shows serve as the perfect platform for this purpose.
The Gordinier Group, in collaboration with our partners at Stellantis, attended the 2024 Miami Auto Show to connect with a vibrant stream of enthusiastic attendees. We showcased a selection of brand-new EVs from Dodge, Fiat, and Alfa Romeo, each paired with our precision drivers, who also acted as product experts. After registration, guests enjoyed thrilling rides around the indoor track in their vehicle of choice.
Whether they are early-adopter technophiles or dedicated fans of internal combustion engines, the instant torque and blistering acceleration of electric vehicles never fail to elicit intrigued smiles from riders many of whom admitted they will now be considering an EV as their next vehicle.
This is the power of experiential marketing, and it’s one of the many reasons we love our job!
Electrifying Perspectives: Fiat and Gordinier Group engage guests at Aspen Ideas: Climate 2024 – Miami, FL
Aspen Ideas: Climate is a multi-day event addressing a changing climate. Amid the inspiring presentations, lectures, debates, and deep dives, attendees were offered an opportunity to ride in the all-new Fiat 500e which offered a tangible glimpse into the future of sustainable and affordable all-electric transportation.
As participants eagerly queued up for the experience, our team managed a smooth registration process and provided an exhilarating ride on the indoor track. The quick and stylish vehicles offered more than just a mode of transportation; they showcased Fiat’s shift towards cleaner energy and reduced carbon emissions.
While manufacturers continue to transition their product lines, Gordinier Group maintains a finger on the pulse of our evolving industry. From advancements in battery technology and hybrid platforms to the proliferation of the charging infrastructure, the potential for widespread adoption is becoming increasingly evident. We pride ourselves on maintaining a deep level of product knowledge to ensure our clients’ messaging rings true throughout the event.
As the event came to a close, the Fiat 500e ride-along not only showcased a fantastic and affordable example of sustainable transportation but also ignited a collective drive to accelerate the transition towards a greener future.