Corporate Events
Jeep and Gordinier Group were back for the 5th annual Detroit 4Fest event at Holly Oaks ORV Park in Holly, Michigan. Jeep has been a proud sponsor and Gordinier Group has been treating guests to thrill rides in the vehicle since the debut. The ORV Park provides all sorts of terrain from steep inclines and declines to rock crawling and water fording to experience Jeep’s extreme capabilities. You name it, the ORV Park offers it, and the Jeep concurs it!
Prior to the 4Fest public event day, Jeep invites the Jalen Rose Leadership Academy senior class out to spend the day learning and experiencing what Stellantis and the Jeep Brand has to offer any upcoming automotive industry enthusiast. The students have the opportunity to interact with different mentors in the field, ask questions that pique their interest and then jump in a Jeep for a guided tour through the off-road park to finish out the day.
Gordinier Group had the pleasure to partake in the special day once again and made more memories to last a lifetime! The students were very engaging and had a great time while Jeepin’ through the rouged trails. The fan favorite was playing in the water ponds, so much so we “had” to do it over and over!! There’s nothing like a muddy Jeep to put a smile on everyone’s face!
Bob Broderdorf, Head of Jeep Brand, North America said it best in his LinkedIn post Jalen Rose Leadership Academy
Steeped in history, the Mojave Road is roughly 130 miles of remote desert two-track; most of which lies within the Mojave National Preserve. In 1983, Nissan traversed this road with a group of automotive media to showcase their new 4×4 trucks. Forty years later, Gordinier Group was tasked by Nissan USA with recreating this iconic media drive.
In preparation for this two-night, three-day trip, our team worked diligently on all the details.
- Securing all filming/photography/event permits
- Outfitting all media, clients, and staff with camping gear
- Sourcing backcountry-capable chefs for meals on-trail and in camp
- Pre-running entire route to develop proper timing and logistics for the caravan
- Staffing a trail guide, trail support team as well as an advance team for camp set-up
- Supplying recovery gear, first aid, and communication assets (both GMRS and Satellite)
- Vehicle logistics for the duration of the event
Once on the Mojave Road, our team led a group of 10, 2023 Nissan Frontier Pro4X trucks. The media were treated to a narrated history of the road throughout the drive and fresh trail-side lunches. Along the way, the group posed for photos to recreate images taken on the original trip in 1983. Each night, upon arrival in camp, media guests were escorted to their pre-built tents to drop their gear and relax. Craft cocktails preceded a gourmet dinner with wine pairings provided by our friends from Overland Cookery. On day 2, vigilant monitoring of weather radar by our trail team enabled them to route the group around some inclement weather and get to camp safely. The trip was a complete success, and our media guests enjoyed an incredible experience in the desert.
In the end, our client could not have been happier. The following is a quote from a post-event email:
I want to thank you, Jeff, and the rest of the team for the outstanding work for the event. Your guys got things done before I even thought of them and made the trip much better for everyone. You guys weren’t very visible but made things happen in the background and it was great. I just wanted to let you know how much I appreciated the support.
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- Historical Photo Recreation
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- various photos courtesy of AJ Mueller
Some great articles and videos that captured the moments of the Nissan Mojave Road adventure:
- Full article from GearJunkie – gearjunkie.com
- TFL Off Road: 130 Miles on The Mojave Trail – YouTube
- Autoblog: Nissan Frontier Pro-4X overlanding on the Mojave Road (autoblog.com)
Jeep and Gordinier Group were back in Daytona for Jeep Beach 2022. Jeep Beach has become the largest Jeep ONLY event in the Southeast bringing in approximately 20,000 Jeeps and 200,000 attendees. The event draws Jeep lovers from all over the country to come together in one place and experience everything Jeep. Gordinier Group joined the fun by building an off-road dirt course at the Daytona Motor Speedway to show the Jeep enthusiasts every 4×4 feature the vehicle has to offer. Attendees loved the ride in the dirt and mud!
Detroit 4Fest 2021 featured the Jeep off-road course again this year. The Holly Oaks ORV Park made for the perfect terrain to house the rigid course.
With Gordinier Group Professional Drivers behind the wheel, attendees had the opportunity to experience the 4×4 skills of the Jeep Wrangler and Jeep Gladiator firsthand. Highlighting the new Jeep Wrangler 392 Hemi, crowds went wild for the high-speed acceleration demo out of the gate.
