Off-Road Course Construction
For the 124th annual Colorado State Fair in Pueblo, Gordinier Group once again partnered with RAM Trucks and George P. Johnson to bring the RAM Truck Territory experience to life. Returning for another successful year, our team managed every aspect of the activation, from concept and course construction to operations and guest engagement.
The off-road course combined natural and engineered terrain that showcased RAM’s off-road performance in real-world conditions. Built in collaboration with our Dirt Designs Offroad crew, it featured articulation wedges, log crossings, moguls, and a steep climb and descent of the iconic RAM Mountain. Each feature was shaped to demonstrate capability, traction, and control across the RAM lineup.
Our precision drivers completed more than 4,000 laps over the 11-day event, giving nearly 10,000 guests an unforgettable ride experience. The excitement was reflected in guest reactions throughout the fair.
One attendee shared, “This ride was the best advertisement ever!”
Another said, “We were comparing trucks but now we’re certainly buying a RAM 1500 this week.”
In the nearby static display, Gordinier Group’s product specialists provided detailed walk-arounds of the RAM 1500 and RAM 3500 Limited, highlighting the craftsmanship, technology, and spacious interiors that drew repeated praise from fairgoers.
Once again, the Gordinier Group team delivered a professional, high-impact brand experience that connected directly with RAM owners and future buyers, strengthening the brand’s presence throughout Colorado and beyond.
At the 2025 Overland Expo Mountain West in Loveland, Colorado, Gordinier Group once again brought the RAM Truck Territory experience to life. Our team designed and constructed a dynamic off-road course that served as the centerpiece of the RAM activation. Built to mirror real-world adventure scenarios, the course allowed guests to experience the capability and control of the RAM truck lineup in a safe, engaging environment.
From articulation bumps and rocky crawls to log crossings and steep off-camber wedges, every feature was carefully shaped by Gordinier Group to highlight the trucks’ off-road systems, powertrains, and suspension technology. Once the build was complete, our precision drivers and product specialists took the lead, guiding participants through the terrain while delivering expert insights on each vehicle’s performance features and design.
The result was a seamless and authentic brand experience that blended adventure, education, and entertainment. Thousands of Overland Expo attendees took part in the drive, leaving with a deeper appreciation for both the engineering behind RAM Trucks and the team effort required to produce such an engaging off-road experience.
For Gordinier Group, it was another successful collaboration that demonstrated our passion for building, managing, and executing world-class experiential programs in the automotive space.
Gordinier Group Builds First-Ever Floating Off-Road Course for the 2026 Jeep Cherokee Reveal
Gordinier Group was proud to take part in the design and execution of a one-of-a-kind off-road driving course for the U.S. media and consumer debut of the all-new
2026 Jeep Cherokee. Set against the stunning Manhattan skyline, this unique build took place on a barge spudded in the East River, directly off Domino Park in Brooklyn, NY.
To support Jeep’s high-impact launch, our team transformed the floating platform into a dynamic environment by shaping over 700 yards of dirt into a carefully engineered course that highlighted the Cherokee’s off-road capabilities. The course culminated in a purpose-built hill climb where the new vehicle perched centerstage during the CEO’s live presentation.
Beyond the course itself, our partners at George P. Johnson designed and installed dramatic visual elements, including oversized letters spelling out “JEEP” and “CHEROKEE”, a massive 25-foot-tall by 40-foot-wide LED screen, and extensive landscaping with over 40 live trees, all helped to elevate the impact of the reveal.
Gordinier Group handled every aspect of the off-road course—from material planning and heavy equipment operation to on-site supervision and a precision driver for the dynamic reveal. This was all tailored to deliver a safe and visually stunning activation. The result was a high-profile experience that seamlessly blended technical precision with theatrical impact, reinforcing Jeep’s legacy of capability in one of the most iconic urban settings in the world.
Gordinier Group and RAM Truck Territory brought off-road excitement once again! This time to the 2025 California State Fair. The interactive ride-along experience put thousands of fairgoers in the passenger seat of RAM’s most capable trucks. Over 17 action-packed days, the Gordinier team built and operated a rugged test course designed to showcase the impressive power, control, and comfort of the RAM 1500 and 2500 lineups.
The course featured a series of natural terrain elements, including articulation wedges, log crossings, moguls, and sweeping banked turns, crafted by Gordinier Group’s course construction specialists. The highlight was a massive mobile mountain, where participants experienced both a steep hill climb and a controlled descent that demonstrated RAM’s torque, traction, and Hill Decent Control technology.
Our team of precision drivers delivered nearly 3,800 laps around the course, giving close to 10,000 participants a memorable ride that captured the essence of RAM’s “Built to Serve” spirit. Meanwhile, our product specialists in the adjacent static display area provided deep dives into the newest RAM 1500 and 3500 models, offering attendees a closer look at the trucks’ innovations, craftsmanship, and towing capability.
From first-time riders to loyal RAM owners, the 2025 California State Fair crowd left with a firsthand appreciation of the brand’s power, performance, and authenticity.
